Case Studies

Package Case Study
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UFOs land in holo cartons

Innovative Candy Concepts, Atlanta, GA, is taking candy packaging to a higher level with the introduction of UFOs.
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Package Case Study
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Pez juice launched in pouch

In the candy business, Pez in its refillable dispenser is a classic. Now Leading Brands, Inc., is marketing a Pez shelf-stable juice, in a 8.54-oz (250-mL) “no-spill” stand-up pouch topped with a collectible Pez character.
Package Case Study
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Vial delivers eye-opening ingenuity

Arthur Lifshey, a senior fellow engineer with Merck & Co., Whitehouse Station, NJ, is the inventive mind behind the patented Ocumeter® Plus, a high-density polyethylene vial for ophthalmic products.
Package Case Study
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Bru's big on blue PET

Recognizing that an established brand lives or dies partly on the strength of its packaging, marketers at Bru S.A. were downright picky about which PET resin to use when they introduced 50-cL (16.9-oz) bottles of natural sparkling mineral water last May.
Package Case Study
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Top honors for package design

Libby Perszyk Kathman (Cincinnati, OH) was recently honored as the only winning package design entry in the electronics category for its strategic work on Intuit’s QuickBooks-brand software by the London International Advertising Awards committee.
Package Case Study
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Face lift proves golden for ale

Widmer Brothers, Portland, OR, brewery and distributor, returned to Hornall Anderson Design Works (Seattle, WA) to help redesign/ reposition one of its more popular Pale Ale labels.
Package Case Study
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Very merry graphic design

Just in time for the holiday season, Smith’s Dairy is releasing Moovers Premium eggnog decorated with three of Santa Claus’ elves.
Package Case Study
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Sensitivity--and an icon

There has been a little packaging flap around one of the images that is used on the paper wrappers for Tootsie Pops, the long-standing confection produced by Tootsie Roll Industries, headquartered in Chicago.Arnie3.jpg
Package Case Study
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Gillette tries a tear strip

Introduced this summer, Boston-based Gillette Co.'s resealable package for all disposable razors utilizes a pressure-sensitive tape reclosure system from Sealstrip (Boyertown, PA).
Once on the platform (above), the vision system measures all the dimensions of the bottle called for 
in the program, in this ca
Machine Case Study
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Dial lab cuts bottle test time

Both for package development and mold qualifications, Dial’s lab finds speed and accuracy in new bottle dimensional test instrument.
The new vf/f/s systems at ConAgra Foods can produce either pillow-style packs or four-corner-sealed stand-up bags like these.
Machine Case Study
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New bagger's a boon to ConAgra

New four-corner-sealed vf/f/s bagger with transverse zipper technology offers dependability as well as materials savings for major international food manufacturer.
Package Case Study
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Reclosable holo bag stands out

An ice melter is repackaged in reclosable, premade stand-up bags featuring an attention-getting, full-coverage, laminated holographic substrate.
Miracle Sealant's new home-improvement retail products come in this two-layer teal-pigmented bottle with a sleeve label.
Package Case Study
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Home Depot customers receive a Miracle package

Primarily an institutional supplier, Miracle Sealants opens up new retail business thanks to new fluorinated bottles and sleeve labels.
Package Case Study
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Glue bottle ingeniously dispenses convenience

The detail that went into the bottle for Loctite Professional Wood Worx glue is like that for a well-crafted piece of furniture.
Package Case Study
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Bayer 'enhances' tamper-resistant packs

Bayer Biological Products, Research Triangle Park, NC, has become the first company in the biological products business to introduce enhanced tamper-resistant packaging.
Shown here is a sampling of Another Day's induction-sealed containers. For at least one customer, Another Day employees apply ta
Machine Case Study
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Saving for Another Day

Automated induction sealing, tape dispensing, and twist-tying machinery help this cleaning products company save money by reducing labor costs and moving short-run jobs in-house.

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