Plano, TX-based Dr Pepper/Seven Up was instrumental in the development of a new connector spout on syrup bags. Designed for soft drink dispensing systems, the spout could make life a lot easier for bottlers and foodservice institutions across the country.
Campbell Soup Co., Camden, NJ, hopes to bowl consumers over with a new design for “Soup to go!” that’s taller, slimmer and curvier than the ubiquitous microwavable bowls it debuted in summer ’99. Soup to go! was re-introduced in a new bowl starting last August.
Already a success in the United Kingdom, Smirnoff Ice from Guinness Bass Import and United Distillers & Vintners, Stamford, CT, began rolling out in February in the United States and Canada. Called an “alco-pop,” the five-percent-proof citrus-flavored malt beverage comes in a 12-oz glass bottle with decorating reminiscent of bottles for Smirnoff’s vodka. The product is being offered exclusively for on-premise consumption in bars, restaurants, pubs and clubs.
In an extensive redesign of its Salon Selectives line, Unilevers Chicago-based Helene Curtis is appealing to free spirits. The new look has a more stylish, sophisticated, yet approachable feel, says Diggi Thomson, Salon Selectives brand director.