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Case Studies

Package Case Study
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Anheuser-Busch'tees up'golf-ball can

Beginning Feb. 26, 2001, St. Louis-based Anheuser-Busch made Michelob and Michelob Light available nationwide in new 12-oz aluminum cans with a golf ball decoration embossed onto can fronts and backs.
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Package Case Study
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Introductory design for teen girls

When Caboodles The Teen Brand, Plano, IL, decided to enter the fast-paced bath and body market, its packaging ideas went to Expac Corp. (Montvale, NJ).
Package Case Study
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Bud holiday bottle: 'Whassup?'

Stepping away from its traditional metallized label, Anheuser-Busch, St. Louis, MO, developed an eye-catching, “no-label” direct-print look for its 2000 Budweiser holiday promotion. The one-quart glass bottle is supplied by Anchor Glass Container (Tampa, FL). It’s decorated with seven-color heat-transfer printing from Avery Dennison’s Decorating Technologies Div. (Framingham, MA).
Package Case Study
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Amboy touts single-serve cheese

Amboy Specialty Foods’ Poucheze is a 3-oz shelf-stable pouch of pourable cheese that provides a foodservice alternative to single-serve cups, larger pouches or #10 cans.
Package Case Study
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Evian's 'Nomad' travels to the U.S.

S.A. Evian Co., Evian, France, introduced its “Nomad” bottled water last summer, first in Europe and then in the United States. The polyethylene terephthalate-bottled water (below left) is topped with an unusual hinged closure molded with a loop.
Machine Case Study
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E-commerce demands quick-change equipment (sidebar)

Methodology
Package Case Study
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Two chambers prove better than one

For Schering-Plough HealthCare Products’ new Coppertone® Endless Summer® Sunless Tanning Lotion, new tanning technology required new packaging technology as well.
Machine Case Study
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E-commerce demands quick-change equipment

Packworld.com visitors relate packaging changes necessary for e-commerce, direct-to-consumer sales through an exclusive survey conducted late last year.
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Package Case Study
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Decorating, market goals make glass winners

Clear Choice winners for 2000 reinforce the premium image of glass containers. Winners also employ costly decorating, including applied ceramic labeling and heat-transfer labels.
Machine Case Study
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Coders save company its sweet time

Just Born’s ink-jet coders print date codes on cartons and trays of candy with minimal changeover time.
Package Case Study
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New line helps repackaging pay off (sidebar)

Closure/container combo
On board the 14-station rotary filler/sealer (above), the upgraded sensor reads the registration mark (left) to orient the tube
Machine Case Study
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'Enlightened' registration slashes tube scrap

A move to an upgraded vision sensor for tube registration helps filling at Access Business Group stay out of the dark. Literally.
Package Case Study
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Universal connector for syrup bags

Plano, TX-based Dr Pepper/Seven Up was instrumental in the development of a new connector spout on syrup bags. Designed for soft drink dispensing systems, the spout could make life a lot easier for bottlers and foodservice institutions across the country.
Machine Case Study
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Coupling smooths packer's pick-and-place motion (sidebar)

Tech talk
Coupling that connects the servo motor to the pick-and-place carriage can be seen onboard the case packer at the very top of the
Machine Case Study
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Coupling smooths packer's pick-and-place motion

Servo motor coupling provides smooth and accurate pick-and-place motion in a case packer at Jersey Juice.
Unilever's revamped overcap sortation and orientation system smooths out what had been a jam-laden setup.
Machine Case Study
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Unilever overcomes overcapping obstacles

Unilever’s overcap sorter/orienter/feeder for aerosol hairsprays lifts production rates by 22% and eliminates constant jams.

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