Case Studies

Package Case Study
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No cheesy packaging redesign

For three decades, Bongards’ Creameries has used the same logo, design, color, and tagline to decorate its packs of cheese, butter, and whey products. To help revitalize and freshen its look, Bongards’ contacted Compass Design (Minneapolis, MN).
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A production time and date code is printed beneath the "3905-6" product code. The code appears in the side gusset area of lawn-a
Machine Case Study
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Coder grows on lawn-and-garden bagmaker

Exopack’s Tomah, WI, plant adds a thermal-transfer coder to print production dates of lawn-and-garden bags sold to customers such as The Scotts Company.
New insecticide appearing this month uses stand-up packaging with glitzy eight-color flexo printing to lure consumers. A die cut
Package Case Study
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Insecticide debuts in 'killer' packaging

GardenTech launches 10-lb stand-up bags of Over ‘n Out in a three-piece display-ready case with a stand-out four-color design.
Machine Case Study
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New friction-top belt conveys success

A new friction-top belt conveyor replaces a belt-on-roller incline conveyor at Miller Brewing’s Irwindale, CA, facility. Less maintenance, no case slippage are the results.
Package Case Study
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Xbox box has 'game'

The graphics design for the much anticipated mid-November debut of Microsoft’s Xbox game console strikes a balance for hard-core gamers and mainstream consumers.
This hydraulic lift raises full, stretchwrapped pallets up to the level of the warehouse floor.
Machine Case Study
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Bottling built for the future (sidebar)

Conveyor connection
Package Case Study
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Design: Redesigned label is rosier

In September 2001, Four Roses Distilling Co., Lawrenceburg, KY, a Seagram’s company, unveiled a bold new label for its Four Roses Kentucky Straight Bourbon Whiskey.
Machine Case Study
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HBA filler's range speaks volumes (sidebar)

A showcase filler detailed
Package Case Study
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Design: A less mature design

When it was first introduced in 1947, Toni home perm from The White Rain Company had strong brand recognition among mature female consumers. To extend its franchise to a younger audience, the company turned to LAM Design Associates (Pleasantville, NY) to update its carton.
Backside view shows the cam-operated platforms under each bottle that raise and lower during the filling cycle to minimize splas
Machine Case Study
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HBA filler's range speaks volumes

A ‘showcase’ 18-station filler at Stanford Personal Care fills products from watery to pastes at a rate of 180/min with an accuracy of 0.3%. See in-plant video
Package Case Study
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Design: Play-Doh's reformed look

In the spring of 2001, Hasbro released to the market a new look for one of its most established brands. The redesign for Play-Doh carried out by Marketing by Design (Beverly, MA) had three simple goals: reinforce the Play-Doh identity, establish Play-Doh as the brand that offers the best selection of vibrant colors, and provide a model of what kids can create with the colored dough.
Machine Case Study
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Stretching the limits of aseptic packaging

Low-acid dairy products aseptically packaged in plastic bottles are common in Europe. Will Morningstar bring such technology to the U.S? See in-plant video
Machine Case Study
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Printer presses onward with unitizing (sidebar)

Materialistic thinking=savings
Drawing power: Focus groups with kids and moms helped pinpoint crucial packaging elements that included a closure that allow kid
Package Case Study
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Parkay spreads into kids' bottles

Kid-friendly bottles are made of a custom HDPE/LDPE blend for squeezability and feature a portion-control dispensing closure.
A half-ton of hydraulic pressure compresses the loads an average of 4'' to tighten them for shipment (above) before the load con
Machine Case Study
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Printer presses onward with unitizing

Automatic weighing, strapping, and stretch-wrapping system unitizes loads of printed materials at Gazette Communications. Damage claims are reduced to zero.
Package Case Study
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Bacardi says 'O yes!' to unique label

As Bacardi introduces its new orange-flavored rum, a unique label helps maintain brand continuity while offering product distinction.

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