Case Studies

The bag's ergonomic handle (above) is produced on hf/f/s equipment (left) by a relocated and reoriented applicator (top).
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A better handling bag

Performance Seed’s 10- and 20-lb bags of bird food have added an ergonomically designed handle in the bag corner to improve carrying and pouring. The patent-pending feature is heat sealed and die cut on customized hf/f/s equipment.
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New container helps Ocean Spray mix it up

Customized packaging now allows Ocean Spray to launch its preservative-free Original Fruit Mixers, the company’s first crack at the specialty drink-mixer market.
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Pigmented bottle battles milk oxidation

A new FlavorTight™ bottle that adds a white color concentrate to high-density polyethylene helps prevent oxidation in Dean Foods’ Land O’Lakes-brand ½- and 1-gal sizes of milk. Introduced in August into seven Midwest states, the bottles are used for 14 total SKUs.
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Coke canner rolls out 'fridge-friendly' pack

In a radical departure from the long-standing 4x3-can-configured 12-pack, Coca-Cola Bottling Co. Consolidated, Charlotte, NC, last month began to ship a new 6x2-configured 12-pack. Called the Fridge Pack™, the new shape paperboard pack is ideal for refrigerator shelves and replaces the 4x3-can 12-pack for the company.
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Tuna salad kit packs multiple components

In April, Chicken of the Sea Intl., San Diego, CA, launched a Tuna Salad Kit that contains premium no-drain tuna in a vacuum-packed foil pouch.
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Not just a 'corny' redesign

Since its redesign last year, sales for the Albers corn meal product line have increased considerably. The Nestlé USA company turned to Enterprise IG (San Francisco, CA) to revitalize the image Albers has cultivated since it introduced its product line in the 1920s.
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New pack helps No Pudge! Foods fatten sales (sidebar)

No Pudge! leaps materials hurdles
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New identity for premium fragrances

Following on the heels of its recently launched Wizard Scented Oil plug-in air freshener, Wayne, NJ-based Reckitt Benckiser called on LAM Design Associates (Pleasantville, NY) to expand on its design and create a distinctive look for the entire line of “air care” products.
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Furman polishes up brightstock packing (sidebar)

Major upgrades
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Graphic revitalization

In 1957, Vitabath came out with its first bath and shower gel called Vitabath Gelée. Not much had changed until February when Vitabath released a new fragrance and a new look. Phoenix-based Belae Brands, the maker of Vitabath personal care products, unveiled a modern, upscale packaging design, featuring a contemporary new logo screen-printed directly to the bottle.
Alot number has been ink-jet printed to a case of shortening via a new printing unit that increases code legibility and programm
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Packager says out with the old, in with the new

Company replaces ink-jet coding system to enhance printer flexibility and the legibility of its code, saving time and money.
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Contoured bottle fits Hansen's water

Hansen Beverage Co. entered the single-serve flavored water market in July with its Energy Water line sold in a 24-oz hot-filled polyethylene terephthalate bottle from Schmalbach-Lubeca (Manchester, MI).
Blue Diamond Growers' line operator Sharon Anderson (above) uses a mouse and keypad to load a message into one of five networked
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Blue Diamond networks coders

Networking multiple coders to a host PC saves time and provides flexibility for nut cooperative Blue Diamond Growers.
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New film barrier helps fertilizer canister grow outdoor sales

Five years ago, Greenview Preen-brand weed preventer switched from a 15-lb multiwall bag to a 4-gal preformed paperboard canister to differentiate itself from the competition (see Nov.
Colorful front labels are applied to pouches by a tamp labeler (top). On the can-filling side, cans are positively captured on t
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Packaging technologies blossom at seed company

Filling of plant seeds into cans and pouches sold to commercial growers took a big step forward when Seminis built a new plant. Front-and-back labeling systems are standouts.
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Big boost in bagging salad

Zoltan Payerli of Salinas, CA-based Fresh Express is looking forward to Pack Expo Las Vegas 2001, scheduled for Sept. 10-12 at the Sands Expo and Convention Center. His attendance there two years ago led to the installation of a 16-head combination scale from Yamato, which is represented by Hayssen, a Barry-Wehmiller Co. (Duncan, SC).

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