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Case Studies

Package Case Study
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Graphics offer visual lullaby

When Concord, MA-based Welch’s came out with a new line of baby juice, it employed Bailey Design Group (Plymouth Meeting, PA) to create a bottle that clearly distinguished it from competitors and conveyed a sense of gentleness, quality, and comfort.
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Package Case Study
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Splenda's sweet on carton design

In November, McNeil Specialty Products introduced at retail a no-calorie sweetener called Splenda, a granular product packed into folding cartons containing either 1.9 or 3.8 oz, which it says offers the “sweetness equivalent” of 1- or 2-lb of sugar for baking or cooking.
Package Case Study
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Anheuser-Busch'tees up'golf-ball can

Beginning Feb. 26, 2001, St. Louis-based Anheuser-Busch made Michelob and Michelob Light available nationwide in new 12-oz aluminum cans with a golf ball decoration embossed onto can fronts and backs.
Package Case Study
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Peaches and lemons pop on this label

Bold, colorful images on a full-body heat-shrink label are helping Essentia Water’s Aquess turn heads. A newly launched beverage containing water-soluble fibers, Essentia comes in a 500-mL (16.9 oz) bottle made of polyethylene terephthalate.
The box is converted from an 80-ga holographic biaxially oriented polypropylene/12-pt SBS substrate.
Package Case Study
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Spalding pumps up b-ball packaging

Packaging for the new “Spalding NBA Infusion” basketball with built-in “Micro Pump” has a lot on the ball. Not only does the box use holography, a thermoform inside the top of the box highlights and protects the pump in its extended state.
Package Case Study
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SoBe goes plastic for sport drinks

“With this package, we’re marrying functionality of the package with sports nutrition in the product,” says Bill Meissner, director of brand development for South Beach Beverage, Norwalk, CT.
Package Case Study
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Sporty pouch a U.S. first

Wanting to make a splash in the sports drink category, Hydrade Beverage is introducing a 500-mL stand-up pouch with a PET/foil/PET/PE structure.
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Package Case Study
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Non-food flexible packs devour awards

FPA recognizes a multilayer p-s ‘book’ label for cleaners, a plastic header bag, a resealable stand-up pouch, a high-barrier industrial wrap, formable and peelable webs for a medical package, and a CR reclosable bag for pharmaceuticals.
In this photo, the central feed wheel (right) has just been loaded with 36 cans, and the pickup head (left) is ready to load aga
Machine Case Study
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Pepsi caps its cans

In response to consumer concerns about hygiene, Pepsi-Italy has begun thermoforming HIPS overcaps onto single-serve cans of its soft drinks.
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Package Case Study
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Technical prowess, flexible style

Two improved package materials, one for cup lidding, one for microwave wrapping, secured Technical Innovation awards in the Flexible Packaging Assn. competition. Printing and Environmental Achievement awards also went to new technologies.
Package Case Study
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New line helps repackaging pay off (sidebar)

Closure/container combo
Package Case Study
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Universal connector for syrup bags

Plano, TX-based Dr Pepper/Seven Up was instrumental in the development of a new connector spout on syrup bags. Designed for soft drink dispensing systems, the spout could make life a lot easier for bottlers and foodservice institutions across the country.
Machine Case Study
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E-commerce demands quick-change equipment (sidebar)

Methodology
Machine Case Study
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E-commerce demands quick-change equipment

Packworld.com visitors relate packaging changes necessary for e-commerce, direct-to-consumer sales through an exclusive survey conducted late last year.
Machine Case Study
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Coders save company its sweet time

Just Born’s ink-jet coders print date codes on cartons and trays of candy with minimal changeover time.
Package Case Study
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Campbell reshapes bowl

Campbell Soup Co., Camden, NJ, hopes to bowl consumers over with a new design for “Soup to go!” that’s taller, slimmer and curvier than the ubiquitous microwavable bowls it debuted in summer ’99. Soup to go! was re-introduced in a new bowl starting last August.

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