For the first time in 40 years, Procter & Gamble, with the help of design consultancy Libby Perszyk Kathman Inc. (Cincinnati, OH), has created a new contemporary brand identity for its Pampers line of products.
Since the 1920s, Baldwin Ice Cream has graced the shelves of grocery store freezers. Now, in its first major update since 1994, Baldwin is freshening up both the look and feel of its package with the help of design group MackeySzar (Minneapolis, MN).
The expression “show me the money” has taken a beverage twist Down Under. That’s where United Distillers & Vintners, part of London, England-based Diageo, has stashed real cash inside select cans of Bundaberg’s Rum & Cola.
It’s been nearly seven years since Fritz-Pak Corp. began using water-soluble film for its bags of powdered concrete retarder. Concrete truck operators toss the bags into the mixer to keep the concrete from setting too fast.