Case Studies

Package Case Study
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A sharper image

To help Schick/Wilkinson Sword, Milford, CT, design a package for its new razor that appeared as sculpted as the product inside, Fisher Design’s (Cincinnati, OH) creative team devised bold, sleek graphics to deliver greater product visibility.
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Package Case Study
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Dole's fresh, bold look

In a move that showcases the product, variety, and ingredients of its prepackaged salad line, Salad Blends, Dole Fresh Vegetables redesigned its packaging, incorporating bold product-identifying graphics.
Package Case Study
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Juiced-up graphics

In a dramatic departure from its old packaging, Snapple’s Mistic Drinks unveiled a new, more contemporary-looking bottle in the marketplace earlier this year.
Package Case Study
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Vibrant label whirls with color

In February, White Rock Products Corp., Whitestone, NY, introduced Southern Swirl carbonated soft drinks in a 12-oz glass bottle decorated with a six-color, clear heat-transfer body label.
Package Case Study
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Nestlé 'concentrates' on tea packaging

In May, Glendale, CA-based Nestlé USA introduced Nestea iced tea concentrate in a striking custom-molded bottle supplied by Continental Plastics Container (Elk Grove Village, IL). The bottle includes a measuring chart along the side that shows how much tea to use per quart of water.
Mead Johnson's Stuart Kipperman sits in the company's "war room," where all the company's product labels are displayed for the n
Package Case Study
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'Enfa' now says Mead Johnson globally

Nearly 600 SKUs of baby nutritional products around the world are now carrying a new Enfa brand design for easy recognition.
Machine Case Study
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Bacardi moves to modernization (sidebar)

Uncaser, case packer like twins
Redesigned multi-packs (left) earned packagers the PAC Gold award for decorated corrugated fiberboard.
Package Case Study
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Best Foods launches 'souperb' redesign

Redesigned pack for club stores saves on packaging materials while enhancing visual appeal. Lid-to-lid orientation plays a key role.
Bottles are removed from reshippers by a continuous-motion rotary-style uncaser (left).
Machine Case Study
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Bacardi moves to modernization

A revamp of Line One is just part of a plant-wide move to upgrade, automate, and modernize Bacardi’s Jacksonville, FL, plant. See in-plant video
U.S. Sugar, and its private-label brown and powdered sugar customers enjoy competitive differentiation with reclosable packs (ab
Package Case Study
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U.S. Sugar zips into reclosable bags

Private-label sugar producer converts nearly all its customers to zippered flexible bags of powdered and brown sugars. The switch helps to double sales.
New printed shrink film unsupported bundles (left) offers the company new merchandising possibilities, while the tray overwrap s
Machine Case Study
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Single line pours out many SKUs with new options

One packaging line plus 10 different containers equals 60 SKUs, thanks to new end-of-the-line bundling and tray-pack equipment and film.
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Package Case Study
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Sony in Japan, Swedish dairy introduce 'green' packs

Sony debuts computer discs in an overwrap made from biodegradable, compostable resin. Swedish dairy tries 2-L bottle for milk and juice made from a resin blended with calcium carbonate.
Machine Case Study
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U.S. Sugar zips into reclosable bags (sidebar)

Zipper application is outsourced
Package Case Study
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Nestlé extends pasta's shelf life by 50%

A Nestlé USA facility in Danville, VA, is the first known commercial user of the OS1000 polymer-based oxygen-scavenging system from Cryovac (Duncan, SC).
A Blue Diamond technician makes a keypad adjustment to a new case coder (above). Each coder codes up to three lines of type on a
Machine Case Study
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Case coders sparkle at Blue Diamond

New equipment delivers three lines of type for bulk boxes of nuts. The case coders reduce labor costs, downtime, and ink loss associated with previous units.
Package Case Study
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Coors carton 'on the rocks'

Just in time for the summer picnic season, Golden, CO-based Coors released its Coors Cooler Box, a disposable cooler carton with a patented barrier that holds ice and water.

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