Case Studies

Package Case Study
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Design: Mrs. Butterworth's new apron

The distinctive grandmother-shaped bottle ensures that Aurora Foods’ Mrs. Butterworth’s maple syrup remains a household name. But consumers weren’t associating the brand with other Mrs.
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Package Case Study
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Design: Sophisticated redesign

Last summer, Geyserville, CA-based Peak Wines Intl., a subsidiary of Jim Beam Brands, redesigned packaging for its Canyon Road line. The redesign, carried out by Michael Osborne Design (San Francisco, CA), combines the qualities of approachability and sophistication in a label created to appeal to young, urban, professional wine drinkers.
Package Case Study
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Design: A simply sparkling redesign

For 12 years, Simple Green biodegradable cleansers occupied a bottle shape and design that apperared to be geared to heavy-duty professionals rather than consumers.
With its unique dispensing feature, the Fridge Pack works well in home refrigerators.
Package Case Study
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Consumers drive new 12-pack shape

Last summer, one Coca-Cola canner set out to change the shape of 12-pack paperboard carriers, and Coke Consolidated is now reaping the rewards.
Package Case Study
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Design: Baking kits display holiday spirit

Betty Crocker cooked up a timely product for the recent season: Holiday baking kits in four varieties. The kits from Minneapolis, MN-based General Mills are packaged in creative and colorful boxes with precision die cuts.
Machine Case Study
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Instant changeover with Del Monte's labeling duo (sidebar)

Set-up for Del Monte's dynamic duo
Package Case Study
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No cheesy packaging redesign

For three decades, Bongards’ Creameries has used the same logo, design, color, and tagline to decorate its packs of cheese, butter, and whey products. To help revitalize and freshen its look, Bongards’ contacted Compass Design (Minneapolis, MN).
The upstream unit of the two-labeler setup is applying the label (above) to the top of the multipack of canned fruit or vegetabl
Machine Case Study
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Instant changeover with Del Monte's labeling duo

A pair of interconnected applicators yields automatic label roll changes using labels printed offline just-in-time. See in-plant video
New insecticide appearing this month uses stand-up packaging with glitzy eight-color flexo printing to lure consumers. A die cut
Package Case Study
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Insecticide debuts in 'killer' packaging

GardenTech launches 10-lb stand-up bags of Over ‘n Out in a three-piece display-ready case with a stand-out four-color design.
A production time and date code is printed beneath the "3905-6" product code. The code appears in the side gusset area of lawn-a
Machine Case Study
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Coder grows on lawn-and-garden bagmaker

Exopack’s Tomah, WI, plant adds a thermal-transfer coder to print production dates of lawn-and-garden bags sold to customers such as The Scotts Company.
Machine Case Study
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New friction-top belt conveys success

A new friction-top belt conveyor replaces a belt-on-roller incline conveyor at Miller Brewing’s Irwindale, CA, facility. Less maintenance, no case slippage are the results.
Package Case Study
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Miller debuts Skyy Blue 'malternative'

Skyy Blue, a 12-oz malt-based alcoholic beverage, debuts this month in a cobalt blue glass bottle similar to the one that helped make Skyy Vodka a success.
Package Case Study
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Speedy packing service 'Xpress'es itself

When Zebra Pen needs to fill orders for its major retail customers in a hurry, the Edison, NJ-based company often turns to CardPak (Solon, OH) and its XpressCombo service to print the blister cards for its packs of pens, markers, and pencils.
Package Case Study
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Century seals securely

Diameters may range from 38 to 120 mm, but regardless of the neck finish on HDPE jars filled on four packaging lines at Century Foods, tamper evidence is assured since the August installation of four induction-sealing machines from Pillar Technologies (Hartland, WI).
Package Case Study
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'Tall blonde' bottle proves versatile

Southerners have a new beer option from Carolina Beer & Beverage, LLC, a regional craft brewer in Mooresville, NC: Tall blonde, a 16-oz longneck PET barrier bottle containing a light pilsner-style brew.
Package Case Study
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Shapely canisters treat cookies, dog food

Distinctive tapered canisters with rounded corners are creating differentiation for products in two separate categories, and in two different countries. In the United States, Dayton, OH-based Iams Company in November began to use the Linearpak® container for its new Eukanuba Healthy Extras Biscuits.

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