Case Studies

Package Case Study
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New identity for premium fragrances

Following on the heels of its recently launched Wizard Scented Oil plug-in air freshener, Wayne, NJ-based Reckitt Benckiser called on LAM Design Associates (Pleasantville, NY) to expand on its design and create a distinctive look for the entire line of “air care” products.
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Package Case Study
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Graphic revitalization

In 1957, Vitabath came out with its first bath and shower gel called Vitabath Gelée. Not much had changed until February when Vitabath released a new fragrance and a new look. Phoenix-based Belae Brands, the maker of Vitabath personal care products, unveiled a modern, upscale packaging design, featuring a contemporary new logo screen-printed directly to the bottle.
Package Case Study
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Contoured bottle fits Hansen's water

Hansen Beverage Co. entered the single-serve flavored water market in July with its Energy Water line sold in a 24-oz hot-filled polyethylene terephthalate bottle from Schmalbach-Lubeca (Manchester, MI).
Package Case Study
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New film barrier helps fertilizer canister grow outdoor sales

Five years ago, Greenview Preen-brand weed preventer switched from a 15-lb multiwall bag to a 4-gal preformed paperboard canister to differentiate itself from the competition (see Nov.
Package Case Study
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Big boost in bagging salad

Zoltan Payerli of Salinas, CA-based Fresh Express is looking forward to Pack Expo Las Vegas 2001, scheduled for Sept. 10-12 at the Sands Expo and Convention Center. His attendance there two years ago led to the installation of a 16-head combination scale from Yamato, which is represented by Hayssen, a Barry-Wehmiller Co. (Duncan, SC).
Machine Case Study
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New pack helps No Pudge! Foods fatten sales (sidebar)

No Pudge! leaps materials hurdles
Cutaway diagram shows just how much space the heat-generating chamber occupies inside the can.
Package Case Study
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Nestlé tests an award-winning can

Consumers on the go continue to drive packaging development around the world. This time it’s a self-heating can of coffee from Nestlé UK.
Machine Case Study
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Furman polishes up brightstock packing (sidebar)

Major upgrades
Bags leaking and long lead times led No Pudge! Foods' Lindsay Frucci to switch from bags (below, far left) to a bag-in-box confi
Package Case Study
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New pack helps No Pudge! Foods fatten sales

A paperboard carton that offers on-shelf differentiation and an inner plastic bag that doesn’t leak help No Pudge! Foods’ natural brownie mix sales soar.
Alot number has been ink-jet printed to a case of shortening via a new printing unit that increases code legibility and programm
Machine Case Study
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Packager says out with the old, in with the new

Company replaces ink-jet coding system to enhance printer flexibility and the legibility of its code, saving time and money.
Package Case Study
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A sharper image

To help Schick/Wilkinson Sword, Milford, CT, design a package for its new razor that appeared as sculpted as the product inside, Fisher Design’s (Cincinnati, OH) creative team devised bold, sleek graphics to deliver greater product visibility.
Package Case Study
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Dole's fresh, bold look

In a move that showcases the product, variety, and ingredients of its prepackaged salad line, Salad Blends, Dole Fresh Vegetables redesigned its packaging, incorporating bold product-identifying graphics.
Package Case Study
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Juiced-up graphics

In a dramatic departure from its old packaging, Snapple’s Mistic Drinks unveiled a new, more contemporary-looking bottle in the marketplace earlier this year.
Package Case Study
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Vibrant label whirls with color

In February, White Rock Products Corp., Whitestone, NY, introduced Southern Swirl carbonated soft drinks in a 12-oz glass bottle decorated with a six-color, clear heat-transfer body label.
Machine Case Study
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Bacardi moves to modernization (sidebar)

Uncaser, case packer like twins
Package Case Study
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Nestlé 'concentrates' on tea packaging

In May, Glendale, CA-based Nestlé USA introduced Nestea iced tea concentrate in a striking custom-molded bottle supplied by Continental Plastics Container (Elk Grove Village, IL). The bottle includes a measuring chart along the side that shows how much tea to use per quart of water.

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