Case Studies

Package Case Study
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IronKids bags bread winners

Bags for IronKids Bread from Sara Lee Bakery, St. Louis, MO, unveiled a new look in January, sporting photos of five youngsters that replace illustrated characters.
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Package Case Study
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Hot cocoa mixes up a four-pack

Coco Caffe Gourmet Hot Cocoa beverage mixes from Cobblestone Kitchens, Mississauga, Ontario, Canada, warmed up to store shelves last fall in a new 6.25-oz composite canister.
Package Case Study
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Pall Mall displays lighters in striking box

Brown & Williamson, Louisville, KY, heightens smokers’ awareness of filtered Pall Mall cigarettes through a 60-count display box of lighters that mimics a “hard box,” complete with a flip-top lid.
Machine Case Study
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Multiple styles, single solution (sidebar)

The disappearing guides trick
Package Case Study
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Blue Ice mimics design

21st Century Spirits, City of Commerce, CA, felt the best way to link its 50-ml size of Blue Ice potato vodka to its striking 750-ml glass bottle was to duplicate the design. Like its parent glass version launched two months earlier, the 50-ml bottle uses a pressure-sensitive label that yields a no-label-look, and includes icicles molded into the back panel.
Case packer (above) uses customized, interchangeable cassettes to handle a variety of container styles and sizes (left) via tool
Machine Case Study
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Multiple styles, single solution

A specialized case packer at Custom Building Products handles a range of styles from cylinders to ovals to F-style containers, in pints to 2 ½-gal sizes. See in-plant video
Package Case Study
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Design: Mrs. Butterworth's new apron

The distinctive grandmother-shaped bottle ensures that Aurora Foods’ Mrs. Butterworth’s maple syrup remains a household name. But consumers weren’t associating the brand with other Mrs.
Package Case Study
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Shapely canisters treat cookies, dog food

Distinctive tapered canisters with rounded corners are creating differentiation for products in two separate categories, and in two different countries. In the United States, Dayton, OH-based Iams Company in November began to use the Linearpak® container for its new Eukanuba Healthy Extras Biscuits.
Package Case Study
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Swanson spins out pop-top lid

Packaging World editors spotted an easy-open pop-top lid on Campbell’s Swanson-brand 14-oz beef and chicken broth cans in Chicago-area supermarkets.
Package Case Study
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Redesigned syrup container

Jefferson, TX-based Blackburn Syrup challenged TricorBraun’s (St. Louis, MO) design group to redesign its 24-oz clarified polypropylene syrup bottle. The extrusion-blown bottle is created from a six-cavity mold designed by TricorBraun.
Package Case Study
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Design: Baking kits display holiday spirit

Betty Crocker cooked up a timely product for the recent season: Holiday baking kits in four varieties. The kits from Minneapolis, MN-based General Mills are packaged in creative and colorful boxes with precision die cuts.
Package Case Study
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No cheesy packaging redesign

For three decades, Bongards’ Creameries has used the same logo, design, color, and tagline to decorate its packs of cheese, butter, and whey products. To help revitalize and freshen its look, Bongards’ contacted Compass Design (Minneapolis, MN).
New insecticide appearing this month uses stand-up packaging with glitzy eight-color flexo printing to lure consumers. A die cut
Package Case Study
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Insecticide debuts in 'killer' packaging

GardenTech launches 10-lb stand-up bags of Over ‘n Out in a three-piece display-ready case with a stand-out four-color design.
Machine Case Study
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Ink-jet upgrade for R.J. Reynolds

In a project involving multiple cigarette-making plants, R.J. Reynolds Tobacco Co. of Winston-Salem, NC, recently made a major investment in ink-jet case printers supplied by FoxJet (Arlington, TX).
A finished bottle with aluminum overcap and pressure-sensitive label is shown above.
Machine Case Study
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'Scaling up' on vaccine filling

Now the world’s fourth largest supplier of poultry vaccines, Lohmann Animal Health maintains its ranking through capital investment. See in-plant video
Machine Case Study
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Instant changeover with Del Monte's labeling duo (sidebar)

Set-up for Del Monte's dynamic duo

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