Case Studies

Package Case Study
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P&G tests Pringles portion pack

Procter & Gamble is test marketing Smart Stacks, a 0.81-oz portion pack of its Pringles-brand potato crisps, in a thermoformed polypropylene cup whose bottom is shaped like the curvy snack.
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The bag's ergonomic handle (above) is produced on hf/f/s equipment (left) by a relocated and reoriented applicator (top).
Package Case Study
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A better handling bag

Performance Seed’s 10- and 20-lb bags of bird food have added an ergonomically designed handle in the bag corner to improve carrying and pouring. The patent-pending feature is heat sealed and die cut on customized hf/f/s equipment.
Package Case Study
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Welch's opts for multilayer PP, easy-spread cap

Like other juice marketers, Welch’s has typically relied on heat-set polyethylene terephthalate when converting from glass to plastic. But the firm changed that pattern when it came time to design a plastic alternative to its 10-oz single-serve glass containers. This time, the Concord, MA-based firm opted for a translucent polypropylene bottle rather than clear PET.
Package Case Study
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Multipack markets Stonyfield's soy yogurt

Organic yogurt producer Stonyfield Farm in May introduced O’Soy, an all-natural soy yogurt, in what it believes is a unique six-pack. The multipack “wrap” is 20-pt recycled clay-coated newsback, supplied by Old Dominion Box (Madison Heights, VA).
Package Case Study
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Kodak sees ?Advantix? in pouch

Kodak Canada Inc. is test marketing a four-pack of its Advantix-brand photographic film in a reclosable zippered gusseted pouch in Canada. It’s believed that this is the first film sold in a resealable pouch in North America.
Package Case Study
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Havana brews enticing shape, graphics

The allure of Havana’s sophisticated nightlife emerges through the image of an exotic woman to become the icon that dominates the full-body shrink label adorning Havana, an iced coffee from North American Beverage Co., Ocean City, NJ.
Package Case Study
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Pulp-packed wine bottles please customers

When Viansa Winery of Sonoma, CA, switched recently from expanded polystyrene to molded pulp packaging for the wines it ships via parcel service, the move was driven largely by environmental concerns.
Shown here is a sampling of Clean Team's packaged cleaning cards that are inserted into magnetic stripe readers, point-of-sale c
Machine Case Study
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Four-side-sealer homers for Clean Team

Clean Team, a San Diego maker of cleaning card products, speeds changeovers and lowers labor costs with an automated sealer. Pitched area allows for easy filling of liquid cleaning solution into the package.
Package Case Study
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Oberweis Dairy is 'looney' over milks

North Aurora, IL-based Oberweis Dairy, best known for its glass containers of milk, introduced in August a line of five 12-oz Looney Tunes-brand flavored milks in polyethylene terephthalate bottles.
When changeover is needed, an Aladdin machine operator can adjust the shrink wrapper for various mug sizes and return to product
Machine Case Study
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Quick changeover sets off production overhaul

Mug manufacturer Aladdin revamps its production facility with a family of seven hand-loaded semi-automatic shrink wrappers.
Package Case Study
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Promotional graphics

To bolster its Grand Prix Formula One Sweepstakes, Stamford, CT-based Beck’s North America introduced a special, limited-edition 16-oz collector aluminum beer can and multipack racing packaging.
Lengthy line starts with robotic depalletizing where the bagged jugs are picked and placed onto an infeed table for automatic de
Machine Case Study
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Big containers, big output done Nature's Way

Nature’s Way Purewater fills 180 1-gal containers/min and packs them into 3-count cases at a rate of 60 cases/min. New $4 million, 2000’-long line includes a case packer that accepts 2.5-gal containers, too. See in-plant video
Package Case Study
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'Fresh-roasted' design

Whether it’s coffee or ice cream, Seattle-based Starbucks continuously works to strengthen its brand identity. Facing fierce competition for premium freezer case space, Starbucks turned to Enterprise IG (San Francisco, CA) to create an exciting new look that would stand out from the competition and also provide a more unified brand identity.
Machine Case Study
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Big containers, big output done Nature's Way (sidebar)

Bigger containers, shorter line
Package Case Study
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Art nouveau design

For the second year in a row, Andy Powell, an artist represented by Scott Hull Associates (Dayton, OH), has created a dynamic piece of artwork to decorate bottles of 2001 Beringer Nouveau red table wine.
As it exits the case packer, the wraparound 3-count case is already shelf-ready for retailers.
Machine Case Study
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Big containers, big output done Nature's Way (sidebar)

The next wave in gallon merchandising?

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