Case Studies

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Color-shifting tottles make a splash

A colorant used in two-layer HDPE tottles and other containers of Fiji Blend tanning products produces an attention-getting color shift...just like a tan.
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Convenience is key (sidebar)

Shaking away cat litter odors
Nestlé is testing this new 18-lb bag, which is easier for consumers to carry and store. Nestlé is looking for pet-food pac
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Convenience is key

Pet-food manufacturers discuss the future of packaging and how innovation, customer convenience, and ease-of-use fit in with upcoming packaging plans.
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Single-handed convenience

One-handed dispensing of coffee creamer is coming to dairy cases across the country as Morningstar Foods, a subsidiary of Dallas-based Dean Foods Co., begins shipping its International Delight brand in PET containers with a custom dispensing closure.
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Skippy squeezes into new packs

Unilever Bestfoods’ well-known Skippy brand could redefine the peanut butter category with two stunning new flexible packages.
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Sprayer triggers consumer satisfaction

Upscale body care and ambiance product manufacturer Fruits & Passion of Montreal has earned high marks from customers for its decision to include the Owens-Illinois (Toledo, OH) Easy Pump trigger sprayer on its new line of cleaning products.
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Shaped aluminum bottle energizes Snapple's Elements

Aluminum containers continue to boost the energy drink category. Elements Beverage division of the Snapple Beverage Group, White Plains, NY, is using marketing alchemy to switch bottles of its Elements energy drinks from glass to aluminum.
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Carton gives way to metallized film

This spring, don’t look for windowed paperboard sleeves of Top Flite XL or XL-2000 golf balls in telescoping paperboard cartons. In an effort to reduce solid waste and cut packaging material costs, Spalding of Chicopee, MA, is now using a metallized film to unitize three-ball sleeves of both popular brands.
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Council awards paperboard excellence

A beverage carrier used by High Falls Brewing Co., Inc., and a paperboard medical device created for Thayer Medical, Inc., won the two top awards in the 60th National Paperboard Packaging Competition of the Paperboard Packaging Council (Alexandria, VA).
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Award-winning design

Nantze Springs won the International Bottled Water Assn.’s Aqua Award for the Best Package Design in the medium company category for its 8.5-oz water bottle design.
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Candy and coffee team up

If Seattle-based Starbucks is synonymous with fine coffee, Brown & Haley, Tacoma, WA, has a similar cachet with its Almond Roca candy. Beginning this year, the two organizations are teaming up as B&H produces Mocha Roca Coffee Buttercrunch in distinctive packaging for exclusive sale at Starbucks outlets.
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Outsourcing adds new dimension to software pack

X3D Technologies, New York City, created an exciting new software program last year that transforms computer images from two- to three-dimensional.
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Thermoforming proves swell for Jo-El

“Hardware manufacturers were not known for offering consumer-friendly packaging in the past,” admits Benny Vestergaard, logistics manager of Jo-El Electric A/S, Odense, Denmark.
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Looks great, costs less

Better on-shelf appearance at minimal cost. That’s what Data Viz of Milford, CT, receives from the paperboard carton it specified for its new Conversion Plus suite of data-conversion software.
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Graphics with 'global' appeal

Purchase, NY-based PepsiCo, Inc. released its redesigned look in March for Pepsi-Cola and Caffeine Free Pepsi-Cola. The updated, bolder-looking package graphics capitalize on the Pepsi Globe, the brand’s most recognizable icon.
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Creative packaging redesign

A package that elicits the feeling of a restful night’s sleep is now marketed by CNS, Inc., for its Breathe Right Snore Relief throat spray product.

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