Case Studies

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Everything but the brush!

Sherwin-Williams’ Dutch Boy Dirt Fighter paints are debuting in an extravagant four-piece square plastic container.
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Beverages flow boldly into aluminum bottles

The path to product differentiation for two new beverages is a metallic one.
Package Case Study
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IPER's 'natural' trays, lidding

Italian supermarket chain will sell fresh food in thermoformed containers and heat-sealable film lidding.
Package Case Study
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B-I-B brings big benefits

A switch from 5-gal plastic pails to bag-in-box packaging has greatly reduced the number of failed packages.
Package Case Study
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Tyson revamps packaging design

Tyson Foods just announced a “world-class” packaging makeover to give its products a fresh, new look.
Package Case Study
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Redesign showers success

Alsons Corp. was looking to develop a new packaging strategy for its hand-held shower and regular shower heads.
A 14-product line of cartoned printer and fax products from Oki Data Americas is protected from counterfeiters by a  3/4 '' squa
Package Case Study
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Oki okays enhanced security labels

A holographic label appearing on cartoned consumables from Oki Data Americas is the company’s next generation of security protection.
A three-ply label includes a tear-off coupon, plus a 
reinforced tab on the outside that can be reattached to 
the base label.
Package Case Study
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Multi-panel label produces coupon

Without adding a folding carton, Rexall Sundown offers instant savings coupon inside a three-part label.
Package Case Study
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Winn-Dixie leverages its own brand name (sidebar)

A chipper category
Package Case Study
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A juicy redesign

When marketers at Akron, OH-based Country Pure Foods decided to introduce its brand of juice and nectars, Ardmore Farms, to the retail market, they saw it as an opportunity to redesign packaging logo and graphics.
Winn-Dixie's contemporary, revamped graphics strengthen the chain's name to increase consumer recognition and loyalty. The new d
Package Case Study
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Winn-Dixie leverages its own brand name

One-stop shopping provides Winn-Dixie with a comprehensive redesign for 60 private-label brands involving more than 3ꯠ items.
Package Case Study
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Piping hot packaging

Packaging for Dragon Fire Gum from Amurol Confections Co. looks as hot as the product tastes. Designed in-house, the bright red steel tin delivers an upscale appearance.
Package Case Study
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Packaging with the force

In order to appeal to kids of all ages, Star War’s collectable toy action figures from Pawtucket, RI-based Hasbro needed packaging that hit on themes from all five of the popular movies.
Package Case Study
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Nestea's new look

Nestle replaces canister with shaped HDPE plastic with dosing cap.
Package Case Study
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Pampers product scores NACD top award

TricorBraun (St. Louis, MO) is the distributor that won the Bernard Seid Best of Show award in the 2002 packaging competition sponsored by the National Assn.
Package Case Study
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First PET, pasteurizable

In England, Coors Brewing Co. has launched Reef, a vodka-based fruit drink, in a three-layer plastic barrier bottle that’s fully pasteurizable.

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