Welch’s Sparkling Juice is dressing up for the holidays. A new shrink-wrapped package, designed by Bailey Design Group (Plymouth Meeting, PA), should help Welch’s expand consumption of its product to times of the year other than Thanksgiving, Christmas, and New Year. “The challenge for us was to create lively packaging that ties in directly to holiday occasions and promotes a feel of family and celebration while maintaining a premium image,” says Russ Napolitano, executive vice president and partner at Bailey.
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In February, Novartis Consumer Health, Inc., Summit, NJ, launched nationally a line of 10 dietary supplements called ReSource Wellness that aim to help consumers feel better and take charge of their health.
“It’s too easy to spend time and money on the best ingredients, careful production, and attractive packaging only to destroy the quality feel by poor printing of the ‘use-by’ date and batch number on the pack.” Sales director David Marx of Giles Foods knows whereof he speaks. His firm, based in Milton Keynes, England, supplies a range of quiches and specialty breads to major food retailers in the United Kingdom.
Spotted by Packaging World editors at FMI, Campbell’s Supper Bakes will rollout nationally in July with five packaging components. Each outer paperboard carton contains a 10¾-oz easy-open steel can of baking sauce, a high-density polyethylene/ethylene vinyl acetate-blend pouch of starch mix, and paper/plastic and foil/plastic-laminated tandem packets of seasoning and crumb toppings.
A new 12-pack paperboard can multipack has won the coveted Structural/Technical Innovation award in the 2001 National Paperboard Packaging Competition, sponsored by the Paper-board Packaging Council (Alexandria, VA). Called the DuoStrap®, the Mead Packaging (Atlanta, GA) carton has already received patents for its integral handle and also for its can roll-out dispensing device.