Case Studies

Package Case Study
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Winn-Dixie leverages its own brand name (sidebar)

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Package Case Study
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Winn-Dixie leverages its own brand name (sidebar)

A chipper category
Package Case Study
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A juicy redesign

When marketers at Akron, OH-based Country Pure Foods decided to introduce its brand of juice and nectars, Ardmore Farms, to the retail market, they saw it as an opportunity to redesign packaging logo and graphics.
Winn-Dixie's contemporary, revamped graphics strengthen the chain's name to increase consumer recognition and loyalty. The new d
Package Case Study
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Winn-Dixie leverages its own brand name

One-stop shopping provides Winn-Dixie with a comprehensive redesign for 60 private-label brands involving more than 3ꯠ items.
Package Case Study
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Piping hot packaging

Packaging for Dragon Fire Gum from Amurol Confections Co. looks as hot as the product tastes. Designed in-house, the bright red steel tin delivers an upscale appearance.
Package Case Study
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Packaging with the force

In order to appeal to kids of all ages, Star War’s collectable toy action figures from Pawtucket, RI-based Hasbro needed packaging that hit on themes from all five of the popular movies.
Package Case Study
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Nestea's new look

Nestle replaces canister with shaped HDPE plastic with dosing cap.
Shown is Superior's unique bottle shape in  1/2 -gal, 3-L, and 1-gal sizes.
Machine Case Study
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Superior likes caseless shipping

This Ohio dairy manufacturer is rewriting the rules that govern distribution in the dairy industry. Caseless shipping is key. See in-plant video
Package Case Study
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Pampers product scores NACD top award

TricorBraun (St. Louis, MO) is the distributor that won the Bernard Seid Best of Show award in the 2002 packaging competition sponsored by the National Assn.
Package Case Study
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Aseptic carton moves organic milks

“Organic” milk—produced without the use of pesticides, synthetic hormones, or antibiotics—has been around for a while. But Horizon Organic of Boulder, CO, claims it’s the first to launch an organic flavored milk in a single-serve format: the Tetra Prisma aseptic carton from Tetra Pak (Vernon Hills, IL).
Package Case Study
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Bag structure grows on Bayer

Dissatisfied with previous bags that were torn or punctured from multiple handlings during palletizing and distribution, Bayer Corp. changed the bag structure for its 50-lb Aztec-brand granular insecticide.
Package Case Study
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Shapely bottle pours into yogurt

For its new line of 10-oz drinkable yogurt, Stonyfield Farm is using a contoured high-density polyethylene bottle decorated with a full-body shrink-sleeve label.
Package Case Study
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Alfresh extends into PET

Toronto, Canada-based Alfresh Beverages Canada in January began selling its 473-mL (16-oz) fruit juices in PET bottles, rather than glass, under the Everfresh brand name in Canada and Fairlee in the United States.
Package Case Study
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Holography delivers 'pizzaz'

When Chicago-based Barton Brands elected to add three flavored vodkas to its Fleischmann’s vodka line, management felt special labeling was in order.
Package Case Study
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Peanut butter twin-pack spreads to market

Driven by a request from BJ’s Wholesale Club store chain customer, Everett, MA-based peanut butter and nut packer Leavitt Corp. in January began producing a two-pack of peanut butter that’s unitized in a printed polyvinyl chloride sleeve.
Machine Case Study
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Digital case printer brings savings

Since Smith Frozen Foods replaced two off-line flexo case printers with a Model 3200 off-line digital case printer from Iconotech (Clinton, CT), one operator can now do the work formerly done by two.

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