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Case Studies

Package Case Study
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'Fresh-roasted' design

Whether it’s coffee or ice cream, Seattle-based Starbucks continuously works to strengthen its brand identity. Facing fierce competition for premium freezer case space, Starbucks turned to Enterprise IG (San Francisco, CA) to create an exciting new look that would stand out from the competition and also provide a more unified brand identity.
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Art nouveau design

For the second year in a row, Andy Powell, an artist represented by Scott Hull Associates (Dayton, OH), has created a dynamic piece of artwork to decorate bottles of 2001 Beringer Nouveau red table wine.
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Instant foamer pumps new J&J soap

Johnson & Johnson, Skillman, NJ, in May introduced Johnson’s Kids Foam Blaster hand soap, topped with an instant foam dispenser developed by Airspray International (Pompano Beach, FL). The Table Top foam-producing dispenser is said to provide a soap product that lathers without water.
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Package Case Study
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PET developments refresh beverage and dairy applications

AriZona Beverages moves into a hot-filled PET longneck bottle, PET helps launch a carbonated dairy drink, PET/nylon/PET resists carbonation loss for Perrier’s new bottle, and an additive extends shelf life for the first PET-bottled milk in the U.K.
Statcorp's new packaging system (above) requires just one operator and the new bagger/printer combo.
Machine Case Study
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Printer/bagger lets Statcorp pack 'stat'

Maker of blood-pressure cuffs adds an imprinting bagger to cut labor and label costs, while productivity soars.
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J-I-T decoration cures logistic challenges

A unique in-plant bottle decorating method at Voss of Norway solves procurement and inventory challenges while reducing breakage by 10%.
Ryt-way's new wrappers sit side-by-side (above).
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Wrapper does 'ryt' by contract packager

New wrapper greatly reduces material waste and labor costs while boosting productivity and employee morale.
The standard Fosshield packs are shown at left (above). The back of a closed resealable bag and an empty unsealed bag shows the
Package Case Study
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Promotional package not just for promotions

Foss selects information-packed new header bag for its breakthrough anti-microbial kitchen wipe to quickly communicate product benefits in the store.
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Appeal inside and out

New Purina dog food bag employs vivid printing to catch dog owners’ eyes, great flavor inside to attract those owners’ canines.
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New container helps Ocean Spray mix it up

Customized packaging now allows Ocean Spray to launch its preservative-free Original Fruit Mixers, the company’s first crack at the specialty drink-mixer market.
Package Case Study
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Pigmented bottle battles milk oxidation

A new FlavorTight™ bottle that adds a white color concentrate to high-density polyethylene helps prevent oxidation in Dean Foods’ Land O’Lakes-brand ½- and 1-gal sizes of milk. Introduced in August into seven Midwest states, the bottles are used for 14 total SKUs.
Package Case Study
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Coke canner rolls out 'fridge-friendly' pack

In a radical departure from the long-standing 4x3-can-configured 12-pack, Coca-Cola Bottling Co. Consolidated, Charlotte, NC, last month began to ship a new 6x2-configured 12-pack. Called the Fridge Pack™, the new shape paperboard pack is ideal for refrigerator shelves and replaces the 4x3-can 12-pack for the company.
Package Case Study
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Tuna salad kit packs multiple components

In April, Chicken of the Sea Intl., San Diego, CA, launched a Tuna Salad Kit that contains premium no-drain tuna in a vacuum-packed foil pouch.
Package Case Study
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Not just a 'corny' redesign

Since its redesign last year, sales for the Albers corn meal product line have increased considerably. The Nestlé USA company turned to Enterprise IG (San Francisco, CA) to revitalize the image Albers has cultivated since it introduced its product line in the 1920s.
Machine Case Study
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New pack helps No Pudge! Foods fatten sales (sidebar)

No Pudge! leaps materials hurdles
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New identity for premium fragrances

Following on the heels of its recently launched Wizard Scented Oil plug-in air freshener, Wayne, NJ-based Reckitt Benckiser called on LAM Design Associates (Pleasantville, NY) to expand on its design and create a distinctive look for the entire line of “air care” products.

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