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Case Studies

Mead Johnson's Stuart Kipperman sits in the company's "war room," where all the company's product labels are displayed for the n
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'Enfa' now says Mead Johnson globally

Nearly 600 SKUs of baby nutritional products around the world are now carrying a new Enfa brand design for easy recognition.
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Redesigned multi-packs (left) earned packagers the PAC Gold award for decorated corrugated fiberboard.
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Best Foods launches 'souperb' redesign

Redesigned pack for club stores saves on packaging materials while enhancing visual appeal. Lid-to-lid orientation plays a key role.
U.S. Sugar, and its private-label brown and powdered sugar customers enjoy competitive differentiation with reclosable packs (ab
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U.S. Sugar zips into reclosable bags

Private-label sugar producer converts nearly all its customers to zippered flexible bags of powdered and brown sugars. The switch helps to double sales.
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Sony in Japan, Swedish dairy introduce 'green' packs

Sony debuts computer discs in an overwrap made from biodegradable, compostable resin. Swedish dairy tries 2-L bottle for milk and juice made from a resin blended with calcium carbonate.
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Bacardi moves to modernization (sidebar)

Uncaser, case packer like twins
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Nestlé extends pasta's shelf life by 50%

A Nestlé USA facility in Danville, VA, is the first known commercial user of the OS1000 polymer-based oxygen-scavenging system from Cryovac (Duncan, SC).
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X-rays develop in packaged foods

United Kingdom-based plants of Nestlé, Unilever, and Thorntons Plc are among the first to use an enhanced Advanced X-ray Inspection System (AXIS) to inspect trayed salads, wrapped baked goods, and packaged candy, among others.
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Nestlé debuts retorted carton; Hain gains competitive 'wedge'

Nestlé Friskies Italia is the first globally to use a retortable carton from Tetra Pak (Vernon Hills, IL). Commercialized in May for its new Friskies “Qualità Freschezza” petfood, the Tetra Recart™ technology is more than two years from a U.S.
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Quality product, quality coding

“It’s too easy to spend time and money on the best ingredients, careful production, and attractive packaging only to destroy the quality feel by poor printing of the ‘use-by’ date and batch number on the pack.” Sales director David Marx of Giles Foods knows whereof he speaks. His firm, based in Milton Keynes, England, supplies a range of quiches and specialty breads to major food retailers in the United Kingdom.
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Cost savings drive changes

Inside the box thinking is yielding savings for Western Digital Corp., Lake Forest, CA, which changed its protective packaging in Nov. ’00 for a six-item line of hard drives sold in the United States.
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Breakthrough aseptic line at CNP (sidebar)

Robotic wizardry
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Label does the twist for Jim Beam Brands

To give its traditional packaging a new twist, Jim Beam Brands began marketing its DeKuyper Pucker Schnapps in glass bottles decorated with CCL Label’s (Rosemont, IL) Spinformation® label in March.
Brick packs of a rice-based beverage, in production on the day of PW's visit, move through the automatic case packer.
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Breakthrough aseptic line at CNP

Two new aseptic lines are capable of filling either 500-mL or 1-L brick pack cartons. FIFO accumulation system and remote robotic palletizing also shine.
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Stars and stripes design

Welch’s Sparkling Juice is dressing up for the holidays. A new shrink-wrapped package, designed by Bailey Design Group (Plymouth Meeting, PA), should help Welch’s expand consumption of its product to times of the year other than Thanksgiving, Christmas, and New Year. “The challenge for us was to create lively packaging that ties in directly to holiday occasions and promotes a feel of family and celebration while maintaining a premium image,” says Russ Napolitano, executive vice president and partner at Bailey.
Forklift pickup channels, clearly visible at the base of the machine, make it easy to transport the machine from one packing she
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Bottom taper coddles fruit

This automated case taper has special gear that helps protect delicate fruit during distribution. It runs at a steady 54 boxes/min and can be forklifted from place to place.
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Putting the 'K' in packaging

Canandaigua Wine Co.’s newest addition, K, is an alcoholic hard cider produced in England, designed to look like nothing beer drinkers have seen before.

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