Case Studies

Package Case Study
|

Clearly apart from the competition

Knowing it wasn’t the first to launch single-serve milks and juices in plastic bottles, this dairy made sure its new PET bottle would stand out and promote the brand.
E-BOOK SPECIAL REPORT
The 2014 Packaging Trends Report
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Package Case Study
|

P&G's new angle on tortilla chips

Procter & Gamble has unveiled another intriguing new plastic package. Just months ago, the Cincinnati-based company began test-marketing 0.81 oz of Pringles in a single-serve cup injection-molded of polypropylene (see PW, Oct. ’01, p. 2, or packworld.com/go/pringlepak). This time it’s Torengos Tortilla Chips in an 8 ½’’ tall white triangular container with 2 ¾’’ sides.
Package Case Study
|

Euro lawncare products drum up sales

Canisters made of recycled paperboard have been making inroads throughout Europe as a primary package that provides stackability and pleasing graphics for fertilizers.
Package Case Study
|

Label shrinks costs for Toro

Financial savings were behind The Toro Company’s decision to replace folding cartons with shrink-sleeve labels for its SingleStream-brand adjustable-pattern lawn sprinkler.
Package Case Study
|

The clear choice in jerky packaging

Phoenix-based Sun Valley Natural Products released its Jerqué line of gourmet beef and turkey jerky in October. The antibiotic-free, hormone-free meat product is packaged in a clear film pouch from Lithografix, a subsidiary of Lithotype (South San Francisco, CA), and is decorated with an award-winning label designed by Estudio Ray (Phoenix, AZ).
Package Case Study
|

Marks & Spencer 'bites' on lined container

In October, renowned U.K. retailer Marks & Spencer launched QuickBite foods in an “insulated” package that keeps food hot without burning consumer hands as they eat the food directly from the container.
Package Case Study
|

Suspension pack wins H-P an award

Packaging of computer monitors has changed dramatically at Palo Alto, CA-based Hewlett-Packard. By replacing expanded polystyrene end caps with suspension packaging made of kraft paper and plastic film, H-P has reduced material costs by 15.5%.
Package Case Study
|

Detergent tabs 'heat' up packaging

In Britain, premeasured tablets are the fastest-growing way to use laundry detergents, and Robert McBride, plc, Cumbria, England, is packing them 70% faster with an economical film from UCB Films (Smyrna, GA).
This hydraulic lift raises full, stretchwrapped pallets up to the level of the warehouse floor.
Machine Case Study
|

Bottling built for the future (sidebar)

Conveyor connection
Package Case Study
|

Xbox box has 'game'

The graphics design for the much anticipated mid-November debut of Microsoft’s Xbox game console strikes a balance for hard-core gamers and mainstream consumers.
Machine Case Study
|

HBA filler's range speaks volumes (sidebar)

A showcase filler detailed
Package Case Study
|

Design: Redesigned label is rosier

In September 2001, Four Roses Distilling Co., Lawrenceburg, KY, a Seagram’s company, unveiled a bold new label for its Four Roses Kentucky Straight Bourbon Whiskey.
Backside view shows the cam-operated platforms under each bottle that raise and lower during the filling cycle to minimize splas
Machine Case Study
|

HBA filler's range speaks volumes

A ‘showcase’ 18-station filler at Stanford Personal Care fills products from watery to pastes at a rate of 180/min with an accuracy of 0.3%. See in-plant video
Package Case Study
|

Design: A less mature design

When it was first introduced in 1947, Toni home perm from The White Rain Company had strong brand recognition among mature female consumers. To extend its franchise to a younger audience, the company turned to LAM Design Associates (Pleasantville, NY) to update its carton.
Machine Case Study
|

Stretching the limits of aseptic packaging

Low-acid dairy products aseptically packaged in plastic bottles are common in Europe. Will Morningstar bring such technology to the U.S? See in-plant video
Package Case Study
|

Design: Play-Doh's reformed look

In the spring of 2001, Hasbro released to the market a new look for one of its most established brands. The redesign for Play-Doh carried out by Marketing by Design (Beverly, MA) had three simple goals: reinforce the Play-Doh identity, establish Play-Doh as the brand that offers the best selection of vibrant colors, and provide a model of what kids can create with the colored dough.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.