Case Studies

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Have a drink with Arnold Palmer

Arnold Palmer Lite Half & Half is a new beverage that’s not just for thirsty golfers.
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Gatorade's All-Stars don PET

In July, The Gatorade Company launched a line of hot-filled 12-oz Gatorade All-Stars beverages for “tweens” (kids between 8 and 12) in injection/stretch-blow-molded PET bottles from Amcor PET Packaging (Manchester, MI).
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Trayed entrées bring blessings

Mary Ellen’s Blessings At Home cartoned frozen meals literally make an inspired entry into the family-sized entrée category.
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S.C. Johnson uses packaging to innovate

Convinced that consumers would respond warmly to a package of plastic wrap whose film cutter bar was plastic rather than tin plate, marketers at S.C.
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A Technical success

New system upgrades placement of paper labels on plastic bottles at Technical Chemical.
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Multipack 'can' rolls into stores

Spotted at the National Hardware Show held in Chicago in August, a new reclosable polyvinyl chloride canister shows off a variety of four or five different-colored rolls of Duck tape brand cloth tape from Henkel Consumer Adhesives, Avon, OH.
A bag conveys up a belted incline conveyor (top) into the digital printer's press where text, graphics, and bar code are printed
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Bag printing enriches JW Allen

Digital printer reduces inventories of preprinted bags and flexo plates at Rich Products’ JW Allen bakery mix facility in Wheeling, IL.
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Yogurt lids drive environmental campaign

Tom and Ray Magliozzi, the popular purveyors of automotive wisdom and whimsy on National Public Radio’s “Car Talk” show, have teamed up with Stonyfield Farm, Londonderry, NH, in an environmental campaign that uses Stonyfield’s yogurt lids to spread its message.
Using the 20/20 Hindsight system, a P&G packaging line operator can troubleshoot a problem by viewing video footage in slow moti
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P&G captures high-tech assistance

A new video troubleshooting tool gives packaging line operators at Procter & Gamble the power to solve problems faster.
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Michelob's teardrop bottle to be replaced

After testing on specialty Michelob brands, a new slope-shouldered longneck bottle will be introduced for Anheuser-Busch’s super-premium Michelob and Michelob Light beers.
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Fruit snacks in 'hearty' cups

New Choice Foods, Irwindale, CA, is marketing fruit snacks in heart-shaped cups thermoformed of polypropylene. Packaged in Taiwan, Squez’N’ Bites have been introduced to the United States in 10.5-oz bags that contain 10 cups and retail for $1.19.
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Energetic design strategy

Frulatté Foods Co. called on Addis (Berkeley, CA) to help design packaging for its Frulatté Smoothies. The smoothies are marketed as fresh, satisfying products created to serve as a healthy substitute for a light meal.
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Elegant new design

William Grant & Sons, U.S. importer of the Italian Tiziano wines, turned to Bailey Design Group (Plymouth Meeting, PA) to create a label for the new Tiziano Chianti Riserva.
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Redesign sizzles

Schering-Plough, maker of Coppertone Sport, recently unveiled a stronger, sportier package and brand identity for the suntan lotion. Created by Lipson Alport Glass & Associates (Chicago, IL), the package is designed to appeal to active, goal-oriented consumers with a passion for the outdoors.
Six-color, reverse flexo-printing on Merrick's stand-up pouches of dog food identifies the product variety and its benefits and
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Stand-up pouch earns Merrick's merit

Merrick Petfoods introduces dog food in a resealable stand-up pouch that’s marketed primarily in Europe.
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Simplot improves casing eight-fold

A major change earlier this year at Boise, ID-based J.R. Simplot’s Hermiston, ID, plant is helping to reduce labor and breakage of bagged fries during casing.

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