Racine, WI-based S.C. Johnson & Son has gone one better—make that two better—than the competition with its Glade “3 in 1” candle. Introduced in September and available nationally in December, SCJ’s first pillar candle offers three colors and three fragrances.
When Northfield, MN-based Malt-O-Meal Co. decided to position its line of ready-to-eat value cereals as a direct competitor of national boxed brands, they enlisted Mackey Szar (Minneapolis, MN) to redesign the cereal line’s packaging to reflect this new strategy.
A unique, patented 30-mL “pot” (in olde English) made of Eastar® copolymer from Eastman Chemical (Kingsport, TN), has helped create a successful product launch for SideKick™ schnapps from H.P. Bulmer, Hereford, England.