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Case Studies

Package Case Study
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Cost savings drive changes

Inside the box thinking is yielding savings for Western Digital Corp., Lake Forest, CA, which changed its protective packaging in Nov. ’00 for a six-item line of hard drives sold in the United States.
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Package Case Study
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Catering to convenience (sidebar)

Other winners
A hole in the paperboard sleeve exposes the one-way valve so that internal gas pressure created by the respiring vegetables can
Package Case Study
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Dream Steam comes to the U.S.

Food science joins plastic packaging technology in a new MAP package that lets consumers cook a fresh gourmet meal in minutes.
The redesigned package (right) is considerably shorter than its precedessor. (left).
Package Case Study
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Machines and materials click at Superior

A redesigned vinyl clamshell at Superior Communications looks better and costs less. Customized automatic sealing equipment completes the picture.
Package Case Study
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Top Oil counters with 'Super' decoration

As this issue goes to press, Asian automotive distributors are beginning to sell a new motor oil line armed with special front-and-back bottle decorations that fight counterfeiting.
Package Case Study
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Reinventing the old-fashioned root beer barrel

Turning to roots that stretch back to 1937, beverage manufacturer Briar’s USA, North Brunswick, NJ, has designed an old-fashioned package for its Pure Cane Sugar soft drinks.
Package Case Study
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'Euro' styling enhances hex cartons

In March ’01, Hagensborg Food Corp., Kent, WA, introduced Truffles To Go, a 5.4-oz hexagonal carton of all-natural, individually wrapped truffles.
Package Case Study
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Graphics inspired by Dutch master

Once San Francisco-based Skyy Vodka founder Maurice Kanbar perfected his decadent Dutch chocolate cream liqueur, it was only a matter of time before he created an appropriate package.
Acolorful paperboard sleeve delivers shelf impact, while the CPET tray lets consumers cook the meals right in the package.
Package Case Study
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Case-ready fish in a cook-in tray

OceanPro launches its Fish N’ Easy brand of fresh fish in a cook-in CPET tray. Refrigerated shelf life is 11 days, enough to give retailers two weekends to make the sale.
Package Case Study
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A sleeve-label solution

Caprice des Dieux is a popular cheese brand in France immediately recognized by its oval-shaped, blue paperboard carton. So when French cheese marketer Bressor launched a brand extension called Caprice des Anges, it was essential that the new product’s packaging build on the equity already established by its Caprice des Dieux.
Machine Case Study
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Dream Stream comes to the U.S. (sidebar)

Foam barrier tray, too
Package Case Study
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Aseptic soymilk pack: first to be square

Hain Celestial Group introduced Westsoy Smart Plus soymilk in a square, 35-oz aseptic package that features a resealable, screw-top closure.
12 bottles are gripped mechanically by their necks and rotated 180?
Machine Case Study
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Blow molder's bottle handling goes turnkey

As more distillery customers wanted bottles packed in reshippers, Captive Plastics installed a turnkey system that erects cases, loads partitions, and inverts freshly blown bottles.
Machine Case Study
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Nabisco wins with inserter

Thanks in part to an inserter from Unique Solutions (Lake Zurich, IL), lucky Nabisco consumers nationwide will find a winning game piece at the bottom of their Planters’ Cheeze Mania canisters.
Machine Case Study
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Glue stabilizes Pepsi bottler's pallets

In January, Pepsi-Cola/Dr. Pepper franchise bottler Marion Pepsi-Cola Bottling Co. began to lower its costs by employing a new pallet stabilization system from Nordson (Duluth, GA).
Southeast Canners uses the machine (above) to open a paperboard carrier, load 12-oz cans into it, then seal it shut.
Machine Case Study
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Pepsi co-op is first to employ 'Radar'

Southeast Canners improves efficiency on a can line with a newly developed computer hardware/software system that allows 24-hr/day access to production data via a secured Web site.

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