Case Studies

The twin-head scale system, shown up close (above) and from a distance (left) has helped reduce giveaway of bulk in-shell nuts b
Machine Case Study
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Scale system shines at Diamond

A twin-head, triple-pan scale system at Diamond of California’s Robertsdale, AL, plant reduces giveaway, lessens labor costs, and saves on forklift rental costs.
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Lou Raucci, manager of packaging at Amertac, loads a print order behind the three new label printers.
Machine Case Study
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Label print station cuts fulfillment costs

American Tack & Hardware upgrades label printers for speed and quality images and gets healthy savings in the bargain.
Package Case Study
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ESL moves Marigold into multiple markets

In September, Minneapolis-based Marigold Foods introduced five flavored milk varieties in high-density polyethylene bottles. Ultra-high temperature (UHT) processing yields a 65-day shelf life. The 12-oz Kemps®-brand varieties sell in refrigerated dairy cases of supermarkets, as well as in school vending machines.
Package Case Study
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Club stores spawn salmon multipacks

Marketers for San Diego-based Bumble Bee Seafoods heard the call of club stores and consumers alike, requesting a more flashy multipack of its canned salmon. Bumble Bee responded last summer with a colorful film sleeve from Ultrapak (Dunkirk, NY) for two- and four-pack varieties.
Package Case Study
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Teens assigned to Hawaiian Punch

In an effort to give its venerable fruit punch drink a “hip” packaging design, Hawaiian Punch is turning to its core consumers: teenagers. Hawaiian Punch is a brand of Plano, TX-based Dr Pepper/Seven Up, a subsidiary of Cadbury Schweppes plc.
Package Case Study
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Cadbury package scores a slam dunk

Adding to its Mr. Big™ candy bar’s already larger than life image, Toronto-based Cadbury Trebor Allan recently added National Basketball Assn. player Vince Carter to the Mr. Big label for a special promotion.
Package Case Study
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NECCO mints in a snap

New high-intensity Ultra mints from NECCO (New England Confectionery Co.), reached national retail stores in June packed in a 4½-oz, 1.7-mil polypropylene bag with a laminated cast PP snap closure.
Package Case Study
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Stain can label redesign

Last March, Sherwin Williams wood care group (Kent, WA) decided to alleviate customer confusion regarding its Thompson’s WaterSeal line of stain. According to Mike Kozlowski, product manager for Thompson’s, consumers were having a hard time deciphering between product types.
Package Case Study
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Listerine strips made portable, universal

Pfizer Consumer Healthcare, Morris Plains, NJ, introduced in the United States in October ‘01 Cool Mint Listerine PocketPaks™ of tiny hinged plastic “vials.” The vials (see sidebar) contain stamp-sized oral care strips that dissolve instantly on the tongue where they kill germs on contact. A carded blister serves as the secondary package.
Package Case Study
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'Tis the season for apple gum pack

Just in time for the fall season is Amurol Confections’ Caramel Apple Bubble Gum, packaged in a reusable apple-shaped polypropylene cup and a removable acrylonitrile-butadiene-styrene lid. A polyvinyl chloride heat-shrink label conforms to the shape of the container, delivering graphics via a modified flexo press.
Package Case Study
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Energy drink rockets to retail

In September, Ferolito Vultaggio & Sons, Lake Success, NY, “launched” its AriZona Rx Extreme Energy Shot drink in a package that resembles a rocket. The drink uses an 8-oz aluminum can topped with a polypropylene cap that doubles as a “shot cup.” According to Ferolito Vultaggio & Sons, creators of the AriZona Beverage brand, the “shot cup” provides an industry-first sanitary cap.
Package Case Study
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Culligan brightens cartons and saves

Culligan Intl. Co., Northbrook, IL, is one of the first end users of a new laminated 36-pt solid fiber board substrate used for folding cartons for retail water filters. Forte™ from Westvaco’s Packaging Resources Group (Stamford, CT) comprises 6-pt SBS–which provides a high-quality printing surface–laminated to 30-pt Kraftpak®, an uncoated SUS.
Package Case Study
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PET bottles unite Union's flavored vodka line

In July, Chicago-based Union Beverage Co. introduced a line of six flavored 80-proof vodkas in polyethylene terephthalate bottles. The new line also represents Union’s first use of plastic. Previously, Union used only glass bottles.
Package Case Study
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Premium wine packaging

To help make its wine appear more distinctive and specialized, Chaddsford Winery turned to Saxco Canada Co. (Port Credit, Ontario, Canada) to find the bottle to meet its design needs. The idea for the design of a container for the Dessert Riesling wine, which was hatched in-house, included the use of a tall, thin 375-mL antique blue bottle.
Package Case Study
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Canny cosmetics

In a market where impulse purchases rule, Markwins Intl., has raised the visibility of its cosmetics through unique packaging. The City of Industry, CA-based company’s “glam in a can™” cosmetics that were introduced at select mass merchandisers nationwide in August are packaged in transparent 1-gal paint cans.
Some see probiotic products like this one from Dannon as another logical candidate for cold aseptic filling into plastic contain
Package Case Study
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Plastic bottles move toward aseptics (sidebar)

What about probiotics?

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