Case Studies

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Premium ice cream redesign

Safeway Select believed the graphics for its premium ice cream packs lacked the punch and appetite appeal needed to compete with other established brands.
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Reestablishing a brand

In order to reestablish itself as a skincare innovator, Olay assigned design and branding agency Webb Scarlett for its Daily Facials and Total Effects line of anti-aging skincare products.
Philips' new DuraMax line includes a wide variety of lightbulbs for virtually every home need. Package colors reflect the catego
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Research drives Philips package graphics

Consumer research—done in stores—shines a light on what consumers want from lightbulb packaging.
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Joint effort is less filling, saves weight

Joint Juice reformulates its beverages and downsizes from 11-oz glass bottles to 8-oz aluminum cans in a consumer-friendly change.
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Sporty bottles stay cool

The Monarch Beverage Co., Atlanta, GA, highlighted its All-Sport body quencher beverages in new “Chill-In” PET bottles that rolled out in May 2003 in 24-oz and 32-oz sizes.
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Promo bottles check in with special decoration

Labatt Breweries of Canada, Toronto, Ontario, Canada, expects hockey fans will go "Cup Crazy" for an "Original Six" promotion launched April 1 to coincide with the Stanley Cup playoffs.
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Package Case Study
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Beauties and the bests

Holographic substrates were among the big winners in the annual competition of the Association of Industrial Metallizers, Coaters, and Laminators.
M?ller intends that the two-chamber packs will expand the yogurt category.
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Twin-tube packs 'Corner' yogurt innovation

Müller UK leverages its successful split pot yogurt and fruit in cups with a fresh package: twin-tube packs that are produced on first-of-its-kind vf/f/s machinery.
Package Case Study
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Reese's rolls out new look

In March, Hershey Foods reintroduced its Reese’s Peanut Butter Cups and Reese’s Pieces candies in its first new trade dress in more than 30 years.
Front and back paper labels are applied at speeds to 220 1-gal bottles/min.
Machine Case Study
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Mott's creates downstream flexibility

On Mott’s new bottling line, aseptically filled PET bottles of juice product in four sizes can be automatically conveyed through a number of tray- or case-packing options.
Individual carton blanks are drawn out of a magazine by a belt friction feeder and then held flat by a vacuum belt conveyor.
Machine Case Study
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Baldwin streamlines carton supply

A batch printing system for folding cartons at Baldwin Filters cuts inventory dramatically and yields big savings in the cost of materials. Estimated payback is one year.See in-plant video
Package Case Study
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NACD's Best of Show winner clears clogs

While the late Bernard Seid spent much of his professional life in Cleveland, the award bearing his name is taking up more than temporary residence in the Cincinnati area.
<b>HDPE shampoo bottles</b>: Minimum 80% PCR
Wheaton Plastics div., Alcan Packaging, www.alcan.com

Aveda's John Delfausse: "We
Machine Case Study
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Aveda pushes PCR

As part of its environmental commitment, Aveda achieves 80% to 100% post-consumer-recycled (PCR) content in much of its packaging.
Package Case Study
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Abbott bar codes hospital injectables

Abbott Laboratories, Abbott Park, IL, reported late in March that it had completed its initiative to apply unit-of-use bar codes to all of its hospital injectable pharmaceuticals and intravenous solutions.
Package Case Study
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Pouch brings spa experience home

Launched in the fourth quarter of 2002, göt 2b spa facial scrub is now making its way to drug stores and mass merchandisers nationwide. Rather than using a plastic bottle, the predictable packaging format for most cosmetics and beauty aids, Advanced Research Laboratories selected a spouted, reclosable, stand-up pouch.
Package Case Study
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Salmon 'catches' retort pouch, too

Chicken of the Sea has found the salmon running its way. For about a year, the San Diego, CA-based company has marketed its pink salmon in a 7.1-oz retorted pouch, much like its tuna products.

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