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Case Studies

Package Case Study
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Havana brews enticing shape, graphics

The allure of Havana’s sophisticated nightlife emerges through the image of an exotic woman to become the icon that dominates the full-body shrink label adorning Havana, an iced coffee from North American Beverage Co., Ocean City, NJ.
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A special indexing feature in the desiccant feeder ensures that one desiccant canister is inserted into each passing bottle, inc
Machine Case Study
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Co-packer kicks production up a notch

A canister-style desiccant helps a pharmaceutical contract packer protect delicate product from moisture. Newly installed desiccant feeders boost production, enabling the company to package millions of units/month.
Package Case Study
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Pulp-packed wine bottles please customers

When Viansa Winery of Sonoma, CA, switched recently from expanded polystyrene to molded pulp packaging for the wines it ships via parcel service, the move was driven largely by environmental concerns.
Package Case Study
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Oberweis Dairy is 'looney' over milks

North Aurora, IL-based Oberweis Dairy, best known for its glass containers of milk, introduced in August a line of five 12-oz Looney Tunes-brand flavored milks in polyethylene terephthalate bottles.
Package Case Study
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Promotional graphics

To bolster its Grand Prix Formula One Sweepstakes, Stamford, CT-based Beck’s North America introduced a special, limited-edition 16-oz collector aluminum beer can and multipack racing packaging.
Package Case Study
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'Fresh-roasted' design

Whether it’s coffee or ice cream, Seattle-based Starbucks continuously works to strengthen its brand identity. Facing fierce competition for premium freezer case space, Starbucks turned to Enterprise IG (San Francisco, CA) to create an exciting new look that would stand out from the competition and also provide a more unified brand identity.
Package Case Study
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Art nouveau design

For the second year in a row, Andy Powell, an artist represented by Scott Hull Associates (Dayton, OH), has created a dynamic piece of artwork to decorate bottles of 2001 Beringer Nouveau red table wine.
Package Case Study
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Instant foamer pumps new J&J soap

Johnson & Johnson, Skillman, NJ, in May introduced Johnson’s Kids Foam Blaster hand soap, topped with an instant foam dispenser developed by Airspray International (Pompano Beach, FL). The Table Top foam-producing dispenser is said to provide a soap product that lathers without water.
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Package Case Study
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PET developments refresh beverage and dairy applications

AriZona Beverages moves into a hot-filled PET longneck bottle, PET helps launch a carbonated dairy drink, PET/nylon/PET resists carbonation loss for Perrier’s new bottle, and an additive extends shelf life for the first PET-bottled milk in the U.K.
Package Case Study
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New products, new looks for Korbel brandies

After more than 100 years, Korbel adds two new brandies and redesigns all labels to be more competitive in its category.
Package Case Study
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New products, new looks for Korbel brandies (sidebar)

Going for the gold, gold, gold
Shown here is a sampling of Clean Team's packaged cleaning cards that are inserted into magnetic stripe readers, point-of-sale c
Machine Case Study
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Four-side-sealer homers for Clean Team

Clean Team, a San Diego maker of cleaning card products, speeds changeovers and lowers labor costs with an automated sealer. Pitched area allows for easy filling of liquid cleaning solution into the package.
One of two horizontal form/fill/seal pouch machines produces the Wyler's Soup Starter packs.
Package Case Study
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Pouch with pocket wins for Wyler's

New barrier materials and machine modifications permit unique ‘pouch within a pouch’ as Wyler’s switches from canister to flexible packaging.
When changeover is needed, an Aladdin machine operator can adjust the shrink wrapper for various mug sizes and return to product
Machine Case Study
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Quick changeover sets off production overhaul

Mug manufacturer Aladdin revamps its production facility with a family of seven hand-loaded semi-automatic shrink wrappers.
Package Case Study
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Campbell Soup to flip its lids

In late July, Camden, NJ-based Campbell Soup Co.’s board of directors announced that it approved a series of investment initiatives to revitalize its brands.
Package Case Study
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A better handling bag (sidebar)

Goo Gone gets a grip

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