Case Studies

Stronger and better looking: Consumer-preferred PET gives Perrier's water jugs improved shelf presence versus HDPE. The PET jug'
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Perrier sleeves 1-gal PET bottles

Perrier debuts several of its brands in PET jugs decorated with stretch sleeve labels printed in eight colors. New molding, sleeving equipment highlights revamped lines at two facilities.
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At Thorntons, the X-ray inspection system checks lidded boxes for contaminants and, through a software upgrade, chocolates that
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X-ray vision checks inside chocolates boxes

Thorntons in the U.K. uses X-ray scanning equipment to inspect foil-wrapped and boxed chocolates. Software upgrade detects missing chocolates.
The twin-head scale system, shown up close (above) and from a distance (left) has helped reduce giveaway of bulk in-shell nuts b
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Scale system shines at Diamond

A twin-head, triple-pan scale system at Diamond of California’s Robertsdale, AL, plant reduces giveaway, lessens labor costs, and saves on forklift rental costs.
Lou Raucci, manager of packaging at Amertac, loads a print order behind the three new label printers.
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Label print station cuts fulfillment costs

American Tack & Hardware upgrades label printers for speed and quality images and gets healthy savings in the bargain.
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ESL moves Marigold into multiple markets

In September, Minneapolis-based Marigold Foods introduced five flavored milk varieties in high-density polyethylene bottles. Ultra-high temperature (UHT) processing yields a 65-day shelf life. The 12-oz Kemps®-brand varieties sell in refrigerated dairy cases of supermarkets, as well as in school vending machines.
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Club stores spawn salmon multipacks

Marketers for San Diego-based Bumble Bee Seafoods heard the call of club stores and consumers alike, requesting a more flashy multipack of its canned salmon. Bumble Bee responded last summer with a colorful film sleeve from Ultrapak (Dunkirk, NY) for two- and four-pack varieties.
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Teens assigned to Hawaiian Punch

In an effort to give its venerable fruit punch drink a “hip” packaging design, Hawaiian Punch is turning to its core consumers: teenagers. Hawaiian Punch is a brand of Plano, TX-based Dr Pepper/Seven Up, a subsidiary of Cadbury Schweppes plc.
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Cadbury package scores a slam dunk

Adding to its Mr. Big™ candy bar’s already larger than life image, Toronto-based Cadbury Trebor Allan recently added National Basketball Assn. player Vince Carter to the Mr. Big label for a special promotion.
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NECCO mints in a snap

New high-intensity Ultra mints from NECCO (New England Confectionery Co.), reached national retail stores in June packed in a 4½-oz, 1.7-mil polypropylene bag with a laminated cast PP snap closure.
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P&G unwraps bioplastic for commercialization

Cincinnati,OH-based Procter & Gamble has licensed PHBH (poly 3-hydroxybutyrate-co-3-hydroxyhexanoate), a biodegradable polymer, to plastics manufacturer Kaneka Corp., Osaka, Japan.
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Delivering for dairy

Oberweis Dairy’s investment in new filling, capping, labeling, conveying, bottle-packing, and shrink-wrapping machinery begins to pay off with the introduction of single-serve milks.
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Abita tests pasteurizable beer in PET

Abita Brewery next year plans to commercialize beer in a one-way multilayer plastic bottle that’s pasteurizable. Until now, the plastic bottles typically used for beer didn’t have sufficient thermal resistance to withstand pasteurization, so brewers choosing to use plastic have had to rely on some form of cold filtering or flash pasteurization. But the availability of this new tunnel-pasteurizable bottle could make one-way plastic beer bottles a viable option for a lot more brewers. Abita Brewery, based in Abita Springs, LA, is a regional craft brewer.
The 8'-long crown molding is in an open-faced corrugated box when it enters the shrink wrapper.
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Side-sealed and delivered

A manufacturer of crown molding invests in a horizontal shrink wrapper that delivers better protective packaging and tamper evidence.
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'Tis the season for apple gum pack

Just in time for the fall season is Amurol Confections’ Caramel Apple Bubble Gum, packaged in a reusable apple-shaped polypropylene cup and a removable acrylonitrile-butadiene-styrene lid. A polyvinyl chloride heat-shrink label conforms to the shape of the container, delivering graphics via a modified flexo press.
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Energy drink rockets to retail

In September, Ferolito Vultaggio & Sons, Lake Success, NY, “launched” its AriZona Rx Extreme Energy Shot drink in a package that resembles a rocket. The drink uses an 8-oz aluminum can topped with a polypropylene cap that doubles as a “shot cup.” According to Ferolito Vultaggio & Sons, creators of the AriZona Beverage brand, the “shot cup” provides an industry-first sanitary cap.
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Culligan brightens cartons and saves

Culligan Intl. Co., Northbrook, IL, is one of the first end users of a new laminated 36-pt solid fiber board substrate used for folding cartons for retail water filters. Forte™ from Westvaco’s Packaging Resources Group (Stamford, CT) comprises 6-pt SBS–which provides a high-quality printing surface–laminated to 30-pt Kraftpak®, an uncoated SUS.

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