Case Studies

The yellow "Smart Bottle" is conveyed on bottling lines to measure vibration and impact from the bottle's perspective.
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'Smart' glass bottle handling makes an impact

Wireless inspection system monitors Swedish bottling lines to help reduce breakage by determining handling abnormalities.
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One-touch foam dispensing for suncare products

Dispensing of suncare products just got a bit easier in Europe, thanks to the adoption of mechanical foam dispensers from Airspray Intl. for new delial products from Sara Lee in Köln, Germany.
A short distance downstream from a new ink-jet date coder (inset), cans are collated and pushed into either an RSC or a tray; sh
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Coffee roaster sees packaging as a key to growth

F. Gaviña & Sons has plans to bust out of its California backyard and take on the competition nationwide.See in-plant video
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Bringing the big screen to aluminum cans

Dr Pepper and Rexam Beverage Can Americas are reproducing X-Men 2 movie action heroes on beverage cans to promote the upcoming movie release and boost brand awareness and sales of Dr Pepper, Diet Dr Pepper, and Red Fusion products.
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Premium ice cream redesign

Safeway Select believed the graphics for its premium ice cream packs lacked the punch and appetite appeal needed to compete with other established brands.
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Reestablishing a brand

In order to reestablish itself as a skincare innovator, Olay assigned design and branding agency Webb Scarlett for its Daily Facials and Total Effects line of anti-aging skincare products.
Philips' new DuraMax line includes a wide variety of lightbulbs for virtually every home need. Package colors reflect the catego
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Research drives Philips package graphics

Consumer research—done in stores—shines a light on what consumers want from lightbulb packaging.
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Joint effort is less filling, saves weight

Joint Juice reformulates its beverages and downsizes from 11-oz glass bottles to 8-oz aluminum cans in a consumer-friendly change.
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Sporty bottles stay cool

The Monarch Beverage Co., Atlanta, GA, highlighted its All-Sport body quencher beverages in new “Chill-In” PET bottles that rolled out in May 2003 in 24-oz and 32-oz sizes.
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Promo bottles check in with special decoration

Labatt Breweries of Canada, Toronto, Ontario, Canada, expects hockey fans will go "Cup Crazy" for an "Original Six" promotion launched April 1 to coincide with the Stanley Cup playoffs.
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Beauties and the bests

Holographic substrates were among the big winners in the annual competition of the Association of Industrial Metallizers, Coaters, and Laminators.
M?ller intends that the two-chamber packs will expand the yogurt category.
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Twin-tube packs 'Corner' yogurt innovation

Müller UK leverages its successful split pot yogurt and fruit in cups with a fresh package: twin-tube packs that are produced on first-of-its-kind vf/f/s machinery.
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Reese's rolls out new look

In March, Hershey Foods reintroduced its Reese’s Peanut Butter Cups and Reese’s Pieces candies in its first new trade dress in more than 30 years.
Front and back paper labels are applied at speeds to 220 1-gal bottles/min.
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Mott's creates downstream flexibility

On Mott’s new bottling line, aseptically filled PET bottles of juice product in four sizes can be automatically conveyed through a number of tray- or case-packing options.
Individual carton blanks are drawn out of a magazine by a belt friction feeder and then held flat by a vacuum belt conveyor.
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Baldwin streamlines carton supply

A batch printing system for folding cartons at Baldwin Filters cuts inventory dramatically and yields big savings in the cost of materials. Estimated payback is one year.See in-plant video
<b>HDPE shampoo bottles</b>: Minimum 80% PCR
Wheaton Plastics div., Alcan Packaging, www.alcan.com

Aveda's John Delfausse: "We
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Aveda pushes PCR

As part of its environmental commitment, Aveda achieves 80% to 100% post-consumer-recycled (PCR) content in much of its packaging.

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