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Case Studies

Package Case Study
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New identity for premium fragrances

Following on the heels of its recently launched Wizard Scented Oil plug-in air freshener, Wayne, NJ-based Reckitt Benckiser called on LAM Design Associates (Pleasantville, NY) to expand on its design and create a distinctive look for the entire line of “air care” products.
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Package Case Study
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Graphic revitalization

In 1957, Vitabath came out with its first bath and shower gel called Vitabath Gelée. Not much had changed until February when Vitabath released a new fragrance and a new look. Phoenix-based Belae Brands, the maker of Vitabath personal care products, unveiled a modern, upscale packaging design, featuring a contemporary new logo screen-printed directly to the bottle.
Package Case Study
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Contoured bottle fits Hansen's water

Hansen Beverage Co. entered the single-serve flavored water market in July with its Energy Water line sold in a 24-oz hot-filled polyethylene terephthalate bottle from Schmalbach-Lubeca (Manchester, MI).
Package Case Study
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New film barrier helps fertilizer canister grow outdoor sales

Five years ago, Greenview Preen-brand weed preventer switched from a 15-lb multiwall bag to a 4-gal preformed paperboard canister to differentiate itself from the competition (see Nov.
Package Case Study
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Big boost in bagging salad

Zoltan Payerli of Salinas, CA-based Fresh Express is looking forward to Pack Expo Las Vegas 2001, scheduled for Sept. 10-12 at the Sands Expo and Convention Center. His attendance there two years ago led to the installation of a 16-head combination scale from Yamato, which is represented by Hayssen, a Barry-Wehmiller Co. (Duncan, SC).
Cutaway diagram shows just how much space the heat-generating chamber occupies inside the can.
Package Case Study
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Nestlé tests an award-winning can

Consumers on the go continue to drive packaging development around the world. This time it’s a self-heating can of coffee from Nestlé UK.
Bags leaking and long lead times led No Pudge! Foods' Lindsay Frucci to switch from bags (below, far left) to a bag-in-box confi
Package Case Study
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New pack helps No Pudge! Foods fatten sales

A paperboard carton that offers on-shelf differentiation and an inner plastic bag that doesn’t leak help No Pudge! Foods’ natural brownie mix sales soar.
Machine Case Study
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New pack helps No Pudge! Foods fatten sales (sidebar)

No Pudge! leaps materials hurdles
Package Case Study
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J-I-T decoration cures logistic challenges

A unique in-plant bottle decorating method at Voss of Norway solves procurement and inventory challenges while reducing breakage by 10%.
Machine Case Study
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Furman polishes up brightstock packing (sidebar)

Major upgrades
The standard Fosshield packs are shown at left (above). The back of a closed resealable bag and an empty unsealed bag shows the
Package Case Study
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Promotional package not just for promotions

Foss selects information-packed new header bag for its breakthrough anti-microbial kitchen wipe to quickly communicate product benefits in the store.
Alot number has been ink-jet printed to a case of shortening via a new printing unit that increases code legibility and programm
Machine Case Study
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Packager says out with the old, in with the new

Company replaces ink-jet coding system to enhance printer flexibility and the legibility of its code, saving time and money.
Package Case Study
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Appeal inside and out

New Purina dog food bag employs vivid printing to catch dog owners’ eyes, great flavor inside to attract those owners’ canines.
Blue Diamond Growers' line operator Sharon Anderson (above) uses a mouse and keypad to load a message into one of five networked
Machine Case Study
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Blue Diamond networks coders

Networking multiple coders to a host PC saves time and provides flexibility for nut cooperative Blue Diamond Growers.
Colorful front labels are applied to pouches by a tamp labeler (top). On the can-filling side, cans are positively captured on t
Machine Case Study
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Packaging technologies blossom at seed company

Filling of plant seeds into cans and pouches sold to commercial growers took a big step forward when Seminis built a new plant. Front-and-back labeling systems are standouts.
Package Case Study
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New container helps Ocean Spray mix it up

Customized packaging now allows Ocean Spray to launch its preservative-free Original Fruit Mixers, the company’s first crack at the specialty drink-mixer market.

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