Welch’s Sparkling Juice is dressing up for the holidays. A new shrink-wrapped package, designed by Bailey Design Group (Plymouth Meeting, PA), should help Welch’s expand consumption of its product to times of the year other than Thanksgiving, Christmas, and New Year. “The challenge for us was to create lively packaging that ties in directly to holiday occasions and promotes a feel of family and celebration while maintaining a premium image,” says Russ Napolitano, executive vice president and partner at Bailey.
In February, Novartis Consumer Health, Inc., Summit, NJ, launched nationally a line of 10 dietary supplements called ReSource Wellness that aim to help consumers feel better and take charge of their health.
Spotted by Packaging World editors at FMI, Campbell’s Supper Bakes will rollout nationally in July with five packaging components. Each outer paperboard carton contains a 10¾-oz easy-open steel can of baking sauce, a high-density polyethylene/ethylene vinyl acetate-blend pouch of starch mix, and paper/plastic and foil/plastic-laminated tandem packets of seasoning and crumb toppings.
Two new lines at U.K. contract packager Axxis Intl. both rely on puck systems to handle personal care products. One line is tailored for long runs, the other for quick-change versatility. See in-plant video