Distinctive tapered canisters with rounded corners are creating differentiation for products in two separate categories, and in two different countries. In the United States, Dayton, OH-based Iams Company in November began to use the Linearpak® container for its new Eukanuba Healthy Extras Biscuits.
Jefferson, TX-based Blackburn Syrup challenged TricorBraun’s (St. Louis, MO) design group to redesign its 24-oz clarified polypropylene syrup bottle. The extrusion-blown bottle is created from a six-cavity mold designed by TricorBraun.
Betty Crocker cooked up a timely product for the recent season: Holiday baking kits in four varieties. The kits from Minneapolis, MN-based General Mills are packaged in creative and colorful boxes with precision die cuts.
For three decades, Bongards’ Creameries has used the same logo, design, color, and tagline to decorate its packs of cheese, butter, and whey products. To help revitalize and freshen its look, Bongards’ contacted Compass Design (Minneapolis, MN).
In Britain, premeasured tablets are the fastest-growing way to use laundry detergents, and Robert McBride, plc, Cumbria, England, is packing them 70% faster with an economical film from UCB Films (Smyrna, GA).