Case Studies

The upstream unit of the two-labeler setup is applying the label (above) to the top of the multipack of canned fruit or vegetabl
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Instant changeover with Del Monte's labeling duo

A pair of interconnected applicators yields automatic label roll changes using labels printed offline just-in-time. See in-plant video
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A production time and date code is printed beneath the "3905-6" product code. The code appears in the side gusset area of lawn-a
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Coder grows on lawn-and-garden bagmaker

Exopack’s Tomah, WI, plant adds a thermal-transfer coder to print production dates of lawn-and-garden bags sold to customers such as The Scotts Company.
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New friction-top belt conveys success

A new friction-top belt conveyor replaces a belt-on-roller incline conveyor at Miller Brewing’s Irwindale, CA, facility. Less maintenance, no case slippage are the results.
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Design: A less mature design

When it was first introduced in 1947, Toni home perm from The White Rain Company had strong brand recognition among mature female consumers. To extend its franchise to a younger audience, the company turned to LAM Design Associates (Pleasantville, NY) to update its carton.
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Design: Play-Doh's reformed look

In the spring of 2001, Hasbro released to the market a new look for one of its most established brands. The redesign for Play-Doh carried out by Marketing by Design (Beverly, MA) had three simple goals: reinforce the Play-Doh identity, establish Play-Doh as the brand that offers the best selection of vibrant colors, and provide a model of what kids can create with the colored dough.
This hydraulic lift raises full, stretchwrapped pallets up to the level of the warehouse floor.
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Bottling built for the future (sidebar)

Conveyor connection
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HBA filler's range speaks volumes (sidebar)

A showcase filler detailed
Drawing power: Focus groups with kids and moms helped pinpoint crucial packaging elements that included a closure that allow kid
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Parkay spreads into kids' bottles

Kid-friendly bottles are made of a custom HDPE/LDPE blend for squeezability and feature a portion-control dispensing closure.
Backside view shows the cam-operated platforms under each bottle that raise and lower during the filling cycle to minimize splas
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HBA filler's range speaks volumes

A ‘showcase’ 18-station filler at Stanford Personal Care fills products from watery to pastes at a rate of 180/min with an accuracy of 0.3%. See in-plant video
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Bacardi says 'O yes!' to unique label

As Bacardi introduces its new orange-flavored rum, a unique label helps maintain brand continuity while offering product distinction.
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Stretching the limits of aseptic packaging

Low-acid dairy products aseptically packaged in plastic bottles are common in Europe. Will Morningstar bring such technology to the U.S? See in-plant video
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Blue Ice vodka bottle lifts 21st Century's spirits

A stunning custom glass bottle made in Germany and contract-packaged in the United States launches 21st Century Spirits’ premium Blue Ice Potato Vodka.
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Printer presses onward with unitizing (sidebar)

Materialistic thinking=savings
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Clearly apart from the competition

Knowing it wasn’t the first to launch single-serve milks and juices in plastic bottles, this dairy made sure its new PET bottle would stand out and promote the brand.
A half-ton of hydraulic pressure compresses the loads an average of 4'' to tighten them for shipment (above) before the load con
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Printer presses onward with unitizing

Automatic weighing, strapping, and stretch-wrapping system unitizes loads of printed materials at Gazette Communications. Damage claims are reduced to zero.
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P&G's new angle on tortilla chips

Procter & Gamble has unveiled another intriguing new plastic package. Just months ago, the Cincinnati-based company began test-marketing 0.81 oz of Pringles in a single-serve cup injection-molded of polypropylene (see PW, Oct. ’01, p. 2, or packworld.com/go/pringlepak). This time it’s Torengos Tortilla Chips in an 8 ½’’ tall white triangular container with 2 ¾’’ sides.

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