Case Studies

Package Case Study
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First PET, pasteurizable

In England, Coors Brewing Co. has launched Reef, a vodka-based fruit drink, in a three-layer plastic barrier bottle that’s fully pasteurizable.
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Package Case Study
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Two-chamber bottle serves Stridex

Spotted last month at a Chicagoland Walgreen’s store was Stri-Dex-brand Day & Night acne medication in a single dual-chamber bottle.
Package Case Study
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Apple sauce tubes rocket into new markets

Launched into California in mid-2001, Selah, WA-based Tree Top’s Fruit Rocketz distribution expanded earlier this year to include the Pacific Northwest and Texas.
Shown is Superior's unique bottle shape in  1/2 -gal, 3-L, and 1-gal sizes.
Machine Case Study
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Superior likes caseless shipping

This Ohio dairy manufacturer is rewriting the rules that govern distribution in the dairy industry. Caseless shipping is key. See in-plant video
Package Case Study
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Dry dental packs

Desiccant canisters add two-year shelf life for dental retraction cords.
An operator calibrates a metal detector based on salad type (above), identifying the product's conductive properties and therefo
Machine Case Study
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Metal detectors safeguard salads and simplify jobs

Salad producer uses six new metal detectors to check its salad tubs, taking advantage of easy-to-operate features.
Package Case Study
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Baxter's bottle gets 'pulse' pounding

Deerfield, IL-based Baxter Healthcare Corp. introduced its first line of nutrient-enriched water at the Food Marketing Institute show in May.
Each of eight new vertical form/fill/seal machines like the one shown here can fill any of Golden Flake's potato chip varieties,
Machine Case Study
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Addition by subtraction

Golden Flake doubles speeds and reduces labor costs for potato chip packaging by replacing 21 outdated lines with eight new vf/f/s machines. See in-plant video
Package Case Study
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Wine's single-serve PET bottle serves new venues

In late April 2002, Canandaigua Wine introduced nationwide 375-ml PET bottles of Arbor Mist wine in four fruit flavors.
Electronic net-weigh fillers are long on sanitation and accuracy.
Machine Case Study
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Special equipment for a special concept

Custom blow molding, electronic net-weigh filling in a HEPA-filtered enclosure, robotic palletizing—it all helps Superior Dairy succeed with caseless shipping. See in-plant video
Package Case Study
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Lunchmeats launch in reusable PP containers

The Hillshire Farm division of Sara Lee Foods, Cincinnati, OH, has selected GladWare® containers for its new Ultra-Thin Deli Select line of lunchmeats.
Three trays, with difficult forming details and die cuts, serve to hold all of Motorola's Personal Communications products1;aro
Package Case Study
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Motorola trims packaging, plastics

Three molded pulp trays and new generic corrugated cartons help Personal Communications Systems establish global standard and save big.
The one-piece book-style carton's fifth panel unfolds (left and opposite) to reveal the information-laden copy, which was an alt
Package Case Study
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Crest 'books' info-paneled carton

In a novel approach, a carton’s informational fold-out fifth panel enlightens users about the benefits of Crest Whitestrips.
Package Case Study
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Winn-Dixie leverages its own brand name (sidebar)

Inside peek
Package Case Study
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Winn-Dixie leverages its own brand name (sidebar)

A chipper category
Package Case Study
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A juicy redesign

When marketers at Akron, OH-based Country Pure Foods decided to introduce its brand of juice and nectars, Ardmore Farms, to the retail market, they saw it as an opportunity to redesign packaging logo and graphics.

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