Case Studies

Package Case Study
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Wrapper and carton shine for P&G

Reaching store shelves this month is Tampax Pearl Plastic, a brand new Tampax-brand tampon from Cincinnati-based Procter & Gamble. While product features such as a sleek plastic applicator with an easy-to-hold grip are keys to the new product, packaging is an equally important point of differentiation.
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Gorgeous graphics are preprinted, but variable information is printed on-line by a thermal-transfer printer.
Machine Case Study
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Kauai brings coffee packing in-house

An auger filler mounted over a vf/f/s machine equipped with a thermal-transfer printer was all it took at Kauai Coffee Co. to bring coffee packaging in-house.
Package Case Study
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New package puts child safety in the zone

A multilayer tube and “push and turn” closure is helping CCA Industries of East Rutherford, NJ, meet Consumer Product Safety Commission guidelines for products containing lidocaine and dibucaine.
Package Case Study
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Portability drives Nabisco/Kraft's 'Go-Paks!'

Nabisco Go-Paks!
Package Case Study
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Milk cartons already back to school

Before children returned to school this fall, Easton, PA-based Binney & Smith and International Paper Beverage Packaging (Memphis, TN) entered into a program that involves IP-supplied cartons to schools.
Package Case Study
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Graphics supply 'hot' new look

Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
Package Case Study
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New graphics 'pop' pastry packaging

In order to appeal to a more diverse demographic range of consumers, Kellogg’s turned to DuPuis (Los Angeles, CA) to create a dynamic graphic design concept to differentiate its Pop-Tarts-brand pastry packaging from the competition.
Package Case Study
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Graphics help new brand break into bath and body

The new “sub-brand” Ohm by Olay from Procter and Gamble, a line of botanical bath and body products, launched this summer. The packaging, with graphics designed by Libby Perszyk Kathman (Cincinnati, OH), ranges from spray bottles to lotion tubes and cartons.
Plant manager Doros Cleanthous holds filled bottles of milk, one of which is shown close-up.
Machine Case Study
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Monobloc 'cleans up' for Cyprus company

Cyprus-based beverage producer Lanitis Bros. Ltd. is first to use a monobloc bottle-blowing, -filling, and -capping system for fresh, pasteurized milk in PET.
Package Case Study
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Squeaky-clean new graphics

OxiClean Multi-Purpose Stain Remover has moved from infomercial fame to mainstream retail distribution channels.
In GBF's semi-automatic packaging line, boxes are set up automatically (right) then loaded with literature before the components
Machine Case Study
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Improved coding of medical kits

New ink-jet coder prints better while it saves money over previous coder for diagnostic test kits that need to be trackable.
Sealed with foil lids, bottles emerge from the aseptic filling system in two parallel lanes (left). Colorful shrink-sleeve label
Package Case Study
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Transforming the Egyptian dairy market

IGI aims to grow a market for packaged, branded milk in a country where 85% of the milk that’s bought isn’t even pasteurized let alone packaged. Aseptic packs are key.
The laser printer is nestled in 59 pieces of protective packaging (top) and is equipped with a special molded foam ramp (bottom)
Machine Case Study
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HP reduces packaging

A redesign at Hewlett-Packard cuts packaging components in half.
Package Case Study
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Tube packs tap timely trend (sidebar)

An old hand at tubes
Package Case Study
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Tube packs tap timely trend

Flexible tube packs match consumers’ requirements for on-the-go-anywhere eating for a new wave of portable foods.
Package Case Study
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Wegman's brands its irradiated ground beef

Innovative supermarket chain Wegman’s has introduced irradiated fresh ground beef in chub packs.

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