Case Studies

Package Case Study
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Low-impact material wraps M&S butter

Retailer Marks & Spencer has become the first in the United Kingdom and Ireland to use Lean®Cover packaging to wrap its butter products. The new material, made by Ecolean AB in Sweden, is supplied by National Flexible, Ecolean’s sole representative in those countries.
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Package Case Study
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Shrinking design

Stonyfield Farm, a manufacturer of organic yogurts, redesigned its cup graphics for a more consistent look across its entire family of yogurts. Additionally, the new fat-free yogurt will be packaged in a 6-oz cup size.
Package Case Study
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Creating a brand personality

When Coca-Cola's Minute Maid Co. decided to launch its Simply Orange orange juice, it turned to MLR Design for graphics and Lipson Allport Glass & Associates for structural design.
Package Case Study
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Super-sized design

To answer the consumer call for greater convenience at a better value, John B. Sanfilippo & Son, Inc, maker of Fisher nuts and other snack foods, has expanded from three peanut items in sizes from 16- to 40-oz PET containers to a line of nine flavors packed in various sizes totaling 18 SKUs.
Each of the three-dimensional labels for Dial's clear liquid hand soap (above right) is made up of two images: if you compare th
Package Case Study
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Dial ratchets up liquid soap packaging

A multicompany partnership combined to create new lenticular, three-dimensional labels for clear hand soap bottles.
Shown here is a sampling of TVG's new blister packs, 
including products on the far right that represent the core product line.
Package Case Study
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Blister pack components on demand

Plastic bags with preprinted header cards were too costly and too labor intensive to fill and staple shut. Thermoformed PVC blisters with ‘slider cards’ are a big improvement.
Philips' new packaging and packaging line produces and packs the blisters for this fold-over card that's secured with rivets. Bl
Package Case Study
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Philips automates shaver head packaging

Norelco replacement shaver heads are packaged in Holland in a fold-over blister package on a two-part packaging line that’s almost completely automated.
At a Wal-Mart Supercenter, trays of case-ready beef provide an impression of \"fresh\" for the centrally packaged products.
Package Case Study
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A case-ready meat tour

A visit to a Wal-Mart Supercenter—and input from industry experts—provides a snapshot look at case-ready meat packaging.
Package Case Study
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A case-ready meat tour (sidebar)

Is this package the future of case-ready?
Package Case Study
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Not all sweetener packs are created Equal

New container and closure let consumers use Equal’s no-calorie sweetener by the Spoonful.
Wagner Spray Tech uses foam-in-bag systems and rotary molders (above) on three packaging lines to protect the professional-grade
Machine Case Study
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Wagner cushions savings

For years, Wagner Spray Tech Corp., a provider of painting and decorating products, used folded corrugated inserts to protect its professional-grade paint sprayers during shipment.
Package Case Study
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Countering the counterfeiters

Aventis Pharma Argentina is using a printed holographic push-through blister pack to fight counterfeiters of its popular Novalgina analgesic tablets.
Anderson Seal prints and seals bags of parts sold in the aftermarket by Harley-Davidson.
Machine Case Study
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Distributor bags benefits

For many years, New Berlin, WI-based Anderson Seal received seals, clamps, tubing, and related items from their manufacturers, then distributed them, primarily to midwestern hydraulic, medical, and automotive original equipment manufacturers.
Package Case Study
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Rexall revitalizes packaging

Rexall Sundown, Boca Raton, FL, last December unveiled a series of consumer-friendly packaging improvements for cartoned bottles of its Osteo Bi-Flex caplets for joint health care.
Package Case Study
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Microwave popcorn takes a stand

About a year ago, Solon, OH-based ASAP Food Products introduced what it believes is the first microwave popcorn in a stand-up pouch.
Package Case Study
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Modernizing redesign

Alberto Culver redesigned the packaging for its St. Ives brand of lotion, changing out of the old opaque white bottles and into a sleeker bottle design.

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