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Case Studies

Package Case Study
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Teens assigned to Hawaiian Punch

In an effort to give its venerable fruit punch drink a “hip” packaging design, Hawaiian Punch is turning to its core consumers: teenagers. Hawaiian Punch is a brand of Plano, TX-based Dr Pepper/Seven Up, a subsidiary of Cadbury Schweppes plc.
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The twin-head scale system, shown up close (above) and from a distance (left) has helped reduce giveaway of bulk in-shell nuts b
Machine Case Study
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Scale system shines at Diamond

A twin-head, triple-pan scale system at Diamond of California’s Robertsdale, AL, plant reduces giveaway, lessens labor costs, and saves on forklift rental costs.
Package Case Study
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Cadbury package scores a slam dunk

Adding to its Mr. Big™ candy bar’s already larger than life image, Toronto-based Cadbury Trebor Allan recently added National Basketball Assn. player Vince Carter to the Mr. Big label for a special promotion.
Lou Raucci, manager of packaging at Amertac, loads a print order behind the three new label printers.
Machine Case Study
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Label print station cuts fulfillment costs

American Tack & Hardware upgrades label printers for speed and quality images and gets healthy savings in the bargain.
Package Case Study
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NECCO mints in a snap

New high-intensity Ultra mints from NECCO (New England Confectionery Co.), reached national retail stores in June packed in a 4½-oz, 1.7-mil polypropylene bag with a laminated cast PP snap closure.
Package Case Study
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Stain can label redesign

Last March, Sherwin Williams wood care group (Kent, WA) decided to alleviate customer confusion regarding its Thompson’s WaterSeal line of stain. According to Mike Kozlowski, product manager for Thompson’s, consumers were having a hard time deciphering between product types.
Package Case Study
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Abita tests pasteurizable beer in PET

Abita Brewery next year plans to commercialize beer in a one-way multilayer plastic bottle that’s pasteurizable. Until now, the plastic bottles typically used for beer didn’t have sufficient thermal resistance to withstand pasteurization, so brewers choosing to use plastic have had to rely on some form of cold filtering or flash pasteurization. But the availability of this new tunnel-pasteurizable bottle could make one-way plastic beer bottles a viable option for a lot more brewers. Abita Brewery, based in Abita Springs, LA, is a regional craft brewer.
Package Case Study
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'Tis the season for apple gum pack

Just in time for the fall season is Amurol Confections’ Caramel Apple Bubble Gum, packaged in a reusable apple-shaped polypropylene cup and a removable acrylonitrile-butadiene-styrene lid. A polyvinyl chloride heat-shrink label conforms to the shape of the container, delivering graphics via a modified flexo press.
Package Case Study
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Energy drink rockets to retail

In September, Ferolito Vultaggio & Sons, Lake Success, NY, “launched” its AriZona Rx Extreme Energy Shot drink in a package that resembles a rocket. The drink uses an 8-oz aluminum can topped with a polypropylene cap that doubles as a “shot cup.” According to Ferolito Vultaggio & Sons, creators of the AriZona Beverage brand, the “shot cup” provides an industry-first sanitary cap.
Machine Case Study
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Coke 'endorses' new mold-making technology

The Coca-Cola Co., Atlanta, GA, has endorsed new technology for making tooling for injection and blow-molding equipment. The process is patented by Metallamics (Traverse City, MI) and improves the cycle times of, in this case, molding of preforms and plastic soft drink bottles.
Package Case Study
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Culligan brightens cartons and saves

Culligan Intl. Co., Northbrook, IL, is one of the first end users of a new laminated 36-pt solid fiber board substrate used for folding cartons for retail water filters. Forte™ from Westvaco’s Packaging Resources Group (Stamford, CT) comprises 6-pt SBS–which provides a high-quality printing surface–laminated to 30-pt Kraftpak®, an uncoated SUS.
Flavor Delite's products are checked by the on-line X-ray system at speeds to 62/min. It even detects underfilled canisters.
Machine Case Study
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X-ray system spices up on-line QA

An X-ray inspection system at Flavor Delite checks for ?anything? out of the ordinary inside canisters of seasonings, including clumps. A ?guardian angel? for the line, the system confirms packaged product weight, too.
Package Case Study
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PET bottles unite Union's flavored vodka line

In July, Chicago-based Union Beverage Co. introduced a line of six flavored 80-proof vodkas in polyethylene terephthalate bottles. The new line also represents Union’s first use of plastic. Previously, Union used only glass bottles.
Fabri-Kal customers use labeled clamshells to pack a variety of produce, including blueberries and cherry tomatoes.
Machine Case Study
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Labeler proves 'berry, berry' good for Fabri-Kal

A new clamshell labeling system increases speed while reducing labor costs and downtime at the Greenville, SC, plant of thermoformer Fabri-Kal.
Package Case Study
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Premium wine packaging

To help make its wine appear more distinctive and specialized, Chaddsford Winery turned to Saxco Canada Co. (Port Credit, Ontario, Canada) to find the bottle to meet its design needs. The idea for the design of a container for the Dessert Riesling wine, which was hatched in-house, included the use of a tall, thin 375-mL antique blue bottle.
Machine Case Study
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New line boasts new sterilizing technology

Adelholzener of Germany is leading the charge when it comes to popularizing one-way plastic beverage bottles in a region that has long resisted this package format.

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