Case Studies

Package Case Study
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A 'fishy' redesign

Van De Kamp’s decided to revamp the graphic design for the cartons containing its line of frozen seafood entrées. The company turned to Deutsch Design Works (San Francisco, CA) to help reposition the brand as a main meal for the entire family.
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Variable information printed on boxes (top) includes number of pieces in human-readable and bar-code format.
Machine Case Study
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Fruit-packing line learns to count

Hand-stamping of variable information has been replaced by automatic ink-jet printing. A machine vision system counts fruit pieces and relays totals for each box to the printer.
Package Case Study
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Say 'cheese' for new packaging graphic design

With the help of LAM Design (Pleasantville, NY) Fujifilm unveiled its new Fujicolor QuickSnap Flash one-time-use camera with a sleek, stylish body design and vivid package graphics.
After folding two side flaps, an operator inserts the sensor product (above) between the package's corrugated and film material.
Machine Case Study
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Less time + less labor and materials = savings

Sensor maker Sensotec employs retention packaging that saves in labor and material costs, while delivering consistent protection.
Package Case Study
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Reclosable holo bag stands out

An ice melter is repackaged in reclosable, premade stand-up bags featuring an attention-getting, full-coverage, laminated holographic substrate.
The 24-valve filler (above) is enclosed in a chamber where overpressured sterile air keeps contamination out.
Machine Case Study
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Montaqua makes its move

This Montana water plant is poised to make a splash. A new line for PET bottles paves the way for much broader distribution.
Miracle Sealant's new home-improvement retail products come in this two-layer teal-pigmented bottle with a sleeve label.
Package Case Study
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Home Depot customers receive a Miracle package

Primarily an institutional supplier, Miracle Sealants opens up new retail business thanks to new fluorinated bottles and sleeve labels.
Package Case Study
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Glue bottle ingeniously dispenses convenience

The detail that went into the bottle for Loctite Professional Wood Worx glue is like that for a well-crafted piece of furniture.
Package Case Study
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Bayer 'enhances' tamper-resistant packs

Bayer Biological Products, Research Triangle Park, NC, has become the first company in the biological products business to introduce enhanced tamper-resistant packaging.
Package Case Study
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Have a drink with Arnold Palmer

Arnold Palmer Lite Half & Half is a new beverage that’s not just for thirsty golfers.
Package Case Study
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Gatorade's All-Stars don PET

In July, The Gatorade Company launched a line of hot-filled 12-oz Gatorade All-Stars beverages for “tweens” (kids between 8 and 12) in injection/stretch-blow-molded PET bottles from Amcor PET Packaging (Manchester, MI).
Using the 20/20 Hindsight system, a P&G packaging line operator can troubleshoot a problem by viewing video footage in slow moti
Machine Case Study
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P&G captures high-tech assistance

A new video troubleshooting tool gives packaging line operators at Procter & Gamble the power to solve problems faster.
Package Case Study
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Marketing milk in aluminum cans

From now through early next year, consumers in selected Florida test markets will be able to purchase shelf-stable chocolate milk in a two-piece aluminum can.
Package Case Study
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S.C. Johnson uses packaging to innovate

Convinced that consumers would respond warmly to a package of plastic wrap whose film cutter bar was plastic rather than tin plate, marketers at S.C.
Package Case Study
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Multipack 'can' rolls into stores

Spotted at the National Hardware Show held in Chicago in August, a new reclosable polyvinyl chloride canister shows off a variety of four or five different-colored rolls of Duck tape brand cloth tape from Henkel Consumer Adhesives, Avon, OH.
Package Case Study
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Yogurt lids drive environmental campaign

Tom and Ray Magliozzi, the popular purveyors of automotive wisdom and whimsy on National Public Radio’s “Car Talk” show, have teamed up with Stonyfield Farm, Londonderry, NH, in an environmental campaign that uses Stonyfield’s yogurt lids to spread its message.

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