Case Studies

Each of the three-dimensional labels for Dial's clear liquid hand soap (above right) is made up of two images: if you compare th
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Dial ratchets up liquid soap packaging

A multicompany partnership combined to create new lenticular, three-dimensional labels for clear hand soap bottles.
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Shown here is a sampling of TVG's new blister packs, 
including products on the far right that represent the core product line.
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Blister pack components on demand

Plastic bags with preprinted header cards were too costly and too labor intensive to fill and staple shut. Thermoformed PVC blisters with ‘slider cards’ are a big improvement.
At the Ft. Dearborn facility where the Oberweis label is produced, pressman Tom Peters (left) and flexible packaging customer se
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Enhancing a brand with happy cows

Armed with a design concept statement that ‘happy cows give good milk,’ label converter Fort Dearborn Co. came up with labels that build brand equity for Oberweis Dairy.
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Birds Eye Foods' art management pays dividends

This summer, Rochester, NY-based Birds Eye Foods launched several new sauced frozen vegetables (shown) in flexible bags with prepress work executed through an agreement with Vertis, an integrated marketing and advertising solutions firm.
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ReaLemon gets distinctive shapes

Mott’s ReaLemon and ReaLime juices now don store shelves in green-stippled PET bottles molded with a distinctive lemon or lime shape in their neck to identify the product and brand.
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Barrier bottle to broaden Apple & Eve markets

Apple & Eve’s new monolayer barrier PET bottle from Graham Packaging offers the juice packer new ways to market its single-serve 10-oz bottles of juice.
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Rexall revitalizes packaging

Rexall Sundown, Boca Raton, FL, last December unveiled a series of consumer-friendly packaging improvements for cartoned bottles of its Osteo Bi-Flex caplets for joint health care.
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Microwave popcorn takes a stand

About a year ago, Solon, OH-based ASAP Food Products introduced what it believes is the first microwave popcorn in a stand-up pouch.
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Modernizing redesign

Alberto Culver redesigned the packaging for its St. Ives brand of lotion, changing out of the old opaque white bottles and into a sleeker bottle design.
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Sophisticated design

Michael Osborne Design has created new packaging for Williams-Sonoma’s line of outdoor barbecue products, including packaging for grilling tools, mesquite grilling chips, suede aprons and mitts, and more.
A new molded pulp tray is now used for serving food aboard flights of Finnair. The trays are being recycled as part of a pilot p
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Finnair flies toward recycling goal

Shifting to a molded pulp tray for foodservice, Finland’s airline expands recycling of inflight packaging, thanks to special process.
Two-minute warm-up: That's all it takes for the product to be reheated still pouched in either boiling water or a microwave oven
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Pouches stand up to retorting

Fall River wild rice in a microwavable, no-foil “glass barrier” stand-up pouch brings precooked, ready-to-eat convenience to consumers.
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Pouches stand up to retorting (sidebar)

Graphic statements
Philips' new packaging and packaging line produces and packs the blisters for this fold-over card that's secured with rivets. Bl
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Philips automates shaver head packaging

Norelco replacement shaver heads are packaged in Holland in a fold-over blister package on a two-part packaging line that’s almost completely automated.
At a Wal-Mart Supercenter, trays of case-ready beef provide an impression of \"fresh\" for the centrally packaged products.
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A case-ready meat tour

A visit to a Wal-Mart Supercenter—and input from industry experts—provides a snapshot look at case-ready meat packaging.
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A case-ready meat tour (sidebar)

Is this package the future of case-ready?

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