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Case Studies

Ryt-way's new wrappers sit side-by-side (above).
Machine Case Study
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Wrapper does 'ryt' by contract packager

New wrapper greatly reduces material waste and labor costs while boosting productivity and employee morale.
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Package Case Study
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Not just a 'corny' redesign

Since its redesign last year, sales for the Albers corn meal product line have increased considerably. The Nestlé USA company turned to Enterprise IG (San Francisco, CA) to revitalize the image Albers has cultivated since it introduced its product line in the 1920s.
Package Case Study
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New identity for premium fragrances

Following on the heels of its recently launched Wizard Scented Oil plug-in air freshener, Wayne, NJ-based Reckitt Benckiser called on LAM Design Associates (Pleasantville, NY) to expand on its design and create a distinctive look for the entire line of “air care” products.
Package Case Study
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Graphic revitalization

In 1957, Vitabath came out with its first bath and shower gel called Vitabath Gelée. Not much had changed until February when Vitabath released a new fragrance and a new look. Phoenix-based Belae Brands, the maker of Vitabath personal care products, unveiled a modern, upscale packaging design, featuring a contemporary new logo screen-printed directly to the bottle.
Package Case Study
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Contoured bottle fits Hansen's water

Hansen Beverage Co. entered the single-serve flavored water market in July with its Energy Water line sold in a 24-oz hot-filled polyethylene terephthalate bottle from Schmalbach-Lubeca (Manchester, MI).
Package Case Study
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New film barrier helps fertilizer canister grow outdoor sales

Five years ago, Greenview Preen-brand weed preventer switched from a 15-lb multiwall bag to a 4-gal preformed paperboard canister to differentiate itself from the competition (see Nov.
Package Case Study
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StarKist 3-oz pouch is a smaller 'hook'

StarKist Foods Div. of Pittsburgh-based Heinz North America hopes to hook consumers with a smaller, single-serve pouch of StarKist tuna. Introduced in April, the 3-oz Flavor Fresh Pouch is a line extension of the company’s 7.06-oz pouch introduced last fall. The new, smaller pouch is expected to be available nationally by August.
Books enter the case packing line on an infeed conveyor and are then stacked for case packing in a down-stacking chamber.
Machine Case Study
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Textbook publisher moves to automation

By automating case packing and palletizing, this not-for-profit book publisher saves thousands of volunteer hours annually.
Package Case Study
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Plastic innovation

In May, Glendale, CA-based Nestlé USA introduced Nestea iced tea concentrate in a striking custom-molded bottle supplied by Continental Plastics Container (Elk Grove Village, IL).
Dutch (left) and Don LaJeunesse hold a skin-packed pad of stainless-steel components in front of their company's new skin packag
Machine Case Study
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'Job shop' takes hands-on approach to skin packaging

Semi-automatic skin packaging machine improves protection of shipments of stainless-steel components and saves money.
Package Case Study
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Cameras hit the vending circuit

Want to buy a one-time-use camera or a roll of film from a vending machine? Now you can, thanks to e-Vend.net of Kennett Square, PA. Packaging plays a key role.
Package Case Study
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A sharper image

To help Schick/Wilkinson Sword, Milford, CT, design a package for its new razor that appeared as sculpted as the product inside, Fisher Design’s (Cincinnati, OH) creative team devised bold, sleek graphics to deliver greater product visibility.
Package Case Study
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Dole's fresh, bold look

In a move that showcases the product, variety, and ingredients of its prepackaged salad line, Salad Blends, Dole Fresh Vegetables redesigned its packaging, incorporating bold product-identifying graphics.
Package Case Study
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Juiced-up graphics

In a dramatic departure from its old packaging, Snapple’s Mistic Drinks unveiled a new, more contemporary-looking bottle in the marketplace earlier this year.
Package Case Study
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Vibrant label whirls with color

In February, White Rock Products Corp., Whitestone, NY, introduced Southern Swirl carbonated soft drinks in a 12-oz glass bottle decorated with a six-color, clear heat-transfer body label.
Package Case Study
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Nestlé 'concentrates' on tea packaging

In May, Glendale, CA-based Nestlé USA introduced Nestea iced tea concentrate in a striking custom-molded bottle supplied by Continental Plastics Container (Elk Grove Village, IL). The bottle includes a measuring chart along the side that shows how much tea to use per quart of water.

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