Case Studies

Package Case Study
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Blue Ice mimics design

21st Century Spirits, City of Commerce, CA, felt the best way to link its 50-ml size of Blue Ice potato vodka to its striking 750-ml glass bottle was to duplicate the design. Like its parent glass version launched two months earlier, the 50-ml bottle uses a pressure-sensitive label that yields a no-label-look, and includes icicles molded into the back panel.
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On the infeed to the palletizer (left), the machine vision camera points downward toward the bundled packs (opposite right). The
Machine Case Study
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A vision for customer satisfaction

Machine vision systems confirm Coca-Cola Femsa’s bottle counts in shrink-wrapped bundles prior to palletizing.
Package Case Study
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Design: Mrs. Butterworth's new apron

The distinctive grandmother-shaped bottle ensures that Aurora Foods’ Mrs. Butterworth’s maple syrup remains a household name. But consumers weren’t associating the brand with other Mrs.
Package Case Study
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Design: Sophisticated redesign

Last summer, Geyserville, CA-based Peak Wines Intl., a subsidiary of Jim Beam Brands, redesigned packaging for its Canyon Road line. The redesign, carried out by Michael Osborne Design (San Francisco, CA), combines the qualities of approachability and sophistication in a label created to appeal to young, urban, professional wine drinkers.
Package Case Study
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Design: A simply sparkling redesign

For 12 years, Simple Green biodegradable cleansers occupied a bottle shape and design that apperared to be geared to heavy-duty professionals rather than consumers.
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Package Case Study
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Printing that's best in class

Two stand-up pouches, a shrink-sleeve label, and a retro coffee bag boast printing that wowed FPA judges.
With its unique dispensing feature, the Fridge Pack works well in home refrigerators.
Package Case Study
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Consumers drive new 12-pack shape

Last summer, one Coca-Cola canner set out to change the shape of 12-pack paperboard carriers, and Coke Consolidated is now reaping the rewards.
Package Case Study
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Pouch-making par excellence

When Toronto-based MAC Cosmetics recently reformulated its Pro Lash mascara, management also executed a dramatic package redesign. Out went the carton, which is used almost universally for mascara products, and in came a custom-designed stand-up pouch.
Package Case Study
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P&G 'pumps' cleaning container

Cincinnati-based Procter & Gamble granted a license to Changing Paradigms LLC, West Chester, OH, to make and distribute a “kid-safe” household cleaner in the United States called Pampers Clean ‘n Play.
Package Case Study
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Frito-Lay bottles snacks ?to go?

While flexible packages have dominated grocers’ snack food aisles in recent years, two major snack producers have introduced new products in rigid containers in the past few months.
Package Case Study
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New product takes on bold look

In January, Dover, DE-based Playtex Products released its first daily facial care moisturizer under its Banana Boat line of sun-protection products.
Machine Case Study
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Multiple styles, single solution (sidebar)

The disappearing guides trick
Package Case Study
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Crushed kraft cushions case contents

Foam peanuts are on the way out at AtomicBox.Com, a logistics and fulfillment provider that warehouses, picks, packs, and ships products for manufacturers who choose to outsource such tasks.
Case packer (above) uses customized, interchangeable cassettes to handle a variety of container styles and sizes (left) via tool
Machine Case Study
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Multiple styles, single solution

A specialized case packer at Custom Building Products handles a range of styles from cylinders to ovals to F-style containers, in pints to 2 ½-gal sizes. See in-plant video
Package Case Study
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IronKids bags bread winners

Bags for IronKids Bread from Sara Lee Bakery, St. Louis, MO, unveiled a new look in January, sporting photos of five youngsters that replace illustrated characters.
Package Case Study
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Miller debuts Skyy Blue 'malternative'

Skyy Blue, a 12-oz malt-based alcoholic beverage, debuts this month in a cobalt blue glass bottle similar to the one that helped make Skyy Vodka a success.

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