Case Studies

Package Case Study
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Wrapper and carton shine for P&G

Reaching store shelves this month is Tampax Pearl Plastic, a brand new Tampax-brand tampon from Cincinnati-based Procter & Gamble. While product features such as a sleek plastic applicator with an easy-to-hold grip are keys to the new product, packaging is an equally important point of differentiation.
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A worker feeds wrapped boxes of chocolates onto a V-belt conveyor for conveying past an ink-jet coder.
Machine Case Study
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V-belts mean victory over downtime

Gertrude Hawk Chocolates found its conveyors needed too much attention. New conveyors hardly ever require belt replacement.
Package Case Study
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New package puts child safety in the zone

A multilayer tube and “push and turn” closure is helping CCA Industries of East Rutherford, NJ, meet Consumer Product Safety Commission guidelines for products containing lidocaine and dibucaine.
Shown at left are all four pieces to the new package: 
precision white tray and inside clamshell (right), and exterior clamshell
Machine Case Study
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Sheet gives thermoformer an 'edge'

When this maker of cutting tools wanted a versatile new double-tray package, its thermoformer selected special sheet stock for difficult forming.
Package Case Study
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Portability drives Nabisco/Kraft's 'Go-Paks!'

Nabisco Go-Paks!
Gorgeous graphics are preprinted, but variable information is printed on-line by a thermal-transfer printer.
Machine Case Study
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Kauai brings coffee packing in-house

An auger filler mounted over a vf/f/s machine equipped with a thermal-transfer printer was all it took at Kauai Coffee Co. to bring coffee packaging in-house.
Package Case Study
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Milk cartons already back to school

Before children returned to school this fall, Easton, PA-based Binney & Smith and International Paper Beverage Packaging (Memphis, TN) entered into a program that involves IP-supplied cartons to schools.
Package Case Study
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Graphics supply 'hot' new look

Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
Package Case Study
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New graphics 'pop' pastry packaging

In order to appeal to a more diverse demographic range of consumers, Kellogg’s turned to DuPuis (Los Angeles, CA) to create a dynamic graphic design concept to differentiate its Pop-Tarts-brand pastry packaging from the competition.
Package Case Study
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Graphics help new brand break into bath and body

The new “sub-brand” Ohm by Olay from Procter and Gamble, a line of botanical bath and body products, launched this summer. The packaging, with graphics designed by Libby Perszyk Kathman (Cincinnati, OH), ranges from spray bottles to lotion tubes and cartons.
Twelve 12-oz PET bottles of Dasani water are now being marketed in the Fridge Pack by Coca-Cola Bottling Consolidated.
Package Case Study
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Fridge Pack rolls out for Dasani

Coca-Cola Bottling Consolidated was the pioneer for the refrigerator-friendly 12-pack for Coke soft drinks in cans. Now it’s doing the same for Dasani water in 12-oz PET bottles.
EOS Winery's graceful port bottle is adorned with an oval p-s label made of embossed flexible pewter.
Package Case Study
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Pewter isn't only for tankards

EOS Estate Winery crafts a specialty port wine that’s decorated with a pewter label imported from France.
Package Case Study
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Tube packs tap timely trend (sidebar)

An old hand at tubes
In GBF's semi-automatic packaging line, boxes are set up automatically (right) then loaded with literature before the components
Machine Case Study
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Improved coding of medical kits

New ink-jet coder prints better while it saves money over previous coder for diagnostic test kits that need to be trackable.
Package Case Study
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Tube packs tap timely trend

Flexible tube packs match consumers’ requirements for on-the-go-anywhere eating for a new wave of portable foods.
The laser printer is nestled in 59 pieces of protective packaging (top) and is equipped with a special molded foam ramp (bottom)
Machine Case Study
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HP reduces packaging

A redesign at Hewlett-Packard cuts packaging components in half.

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