Case Studies

Package Case Study
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Multipack 'can' rolls into stores

Spotted at the National Hardware Show held in Chicago in August, a new reclosable polyvinyl chloride canister shows off a variety of four or five different-colored rolls of Duck tape brand cloth tape from Henkel Consumer Adhesives, Avon, OH.
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Package Case Study
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Yogurt lids drive environmental campaign

Tom and Ray Magliozzi, the popular purveyors of automotive wisdom and whimsy on National Public Radio’s “Car Talk” show, have teamed up with Stonyfield Farm, Londonderry, NH, in an environmental campaign that uses Stonyfield’s yogurt lids to spread its message.
Package Case Study
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Michelob's teardrop bottle to be replaced

After testing on specialty Michelob brands, a new slope-shouldered longneck bottle will be introduced for Anheuser-Busch’s super-premium Michelob and Michelob Light beers.
Package Case Study
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Portability drives Nabisco/Kraft's 'Go-Paks!'

Nabisco Go-Paks!
Package Case Study
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Milk cartons already back to school

Before children returned to school this fall, Easton, PA-based Binney & Smith and International Paper Beverage Packaging (Memphis, TN) entered into a program that involves IP-supplied cartons to schools.
Package Case Study
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Graphics supply 'hot' new look

Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
Package Case Study
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New graphics 'pop' pastry packaging

In order to appeal to a more diverse demographic range of consumers, Kellogg’s turned to DuPuis (Los Angeles, CA) to create a dynamic graphic design concept to differentiate its Pop-Tarts-brand pastry packaging from the competition.
Package Case Study
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Graphics help new brand break into bath and body

The new “sub-brand” Ohm by Olay from Procter and Gamble, a line of botanical bath and body products, launched this summer. The packaging, with graphics designed by Libby Perszyk Kathman (Cincinnati, OH), ranges from spray bottles to lotion tubes and cartons.
Twelve 12-oz PET bottles of Dasani water are now being marketed in the Fridge Pack by Coca-Cola Bottling Consolidated.
Package Case Study
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Fridge Pack rolls out for Dasani

Coca-Cola Bottling Consolidated was the pioneer for the refrigerator-friendly 12-pack for Coke soft drinks in cans. Now it’s doing the same for Dasani water in 12-oz PET bottles.
EOS Winery's graceful port bottle is adorned with an oval p-s label made of embossed flexible pewter.
Package Case Study
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Pewter isn't only for tankards

EOS Estate Winery crafts a specialty port wine that’s decorated with a pewter label imported from France.
Three-station semi-automatic stretch wrapping helps the 
DC unitize loads more efficiently for shipment to 520 regional True Val
Machine Case Study
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Stretch wrappers are a true labor-saving value

Twin stretch wrappers at True Value’s Northwest distribution center replace the laborious task of manual wrapping.
Machine Case Study
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Bagger puts zip in radish packs

Radish grower moves from a semiautomatic bagging system using premade zipper bags to an automatic bagger with integrated transdirectional zipper system that automatically applies the zipper material across the film web.
Package Case Study
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Self-venting entrées cook up convenience

Smithfield Packing Co., Smithfield, VA, lays claim as the first to offer microwavable entrées in a self-venting package. “There is absolutely no hassle with these entrées,” enthuses Mark Willes, vice president prepared foods/retail.
LDPE on the front panel makes attractive graphics possible, while the mesh on the back provides breathability that's crucial.
Machine Case Study
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Green beans get vf/f/s treatment

Pennsylvania produce marketer teams up with key suppliers to develop a customized vf/f/s solution for a complex film that incorporates an unusual mesh component.
Package Case Study
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Shaped pack launches Blue Bell's ice cream line

In recent years, dairies have turned to different container shapes to market their ice cream.
Machine Case Study
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Fridge Pack rolls out for Dasani (sidebar)

Speeding up the first Fridge Pack

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