Case Studies

Leonard Cole (above left), North York plant manager, and Nick Boragina, Concord plant manager, display cartons of IQF product at
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See Janes run

New folding-carton erecting and sealing equipment improves efficiency and lowers labor and material costs for two Janes Family Foods plants in Canada.See in-plant video
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Pez juice launched in pouch

In the candy business, Pez in its refillable dispenser is a classic. Now Leading Brands, Inc., is marketing a Pez shelf-stable juice, in a 8.54-oz (250-mL) “no-spill” stand-up pouch topped with a collectible Pez character.
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Vial delivers eye-opening ingenuity

Arthur Lifshey, a senior fellow engineer with Merck & Co., Whitehouse Station, NJ, is the inventive mind behind the patented Ocumeter® Plus, a high-density polyethylene vial for ophthalmic products.
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Bru's big on blue PET

Recognizing that an established brand lives or dies partly on the strength of its packaging, marketers at Bru S.A. were downright picky about which PET resin to use when they introduced 50-cL (16.9-oz) bottles of natural sparkling mineral water last May.
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Top honors for package design

Libby Perszyk Kathman (Cincinnati, OH) was recently honored as the only winning package design entry in the electronics category for its strategic work on Intuit’s QuickBooks-brand software by the London International Advertising Awards committee.
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Face lift proves golden for ale

Widmer Brothers, Portland, OR, brewery and distributor, returned to Hornall Anderson Design Works (Seattle, WA) to help redesign/ reposition one of its more popular Pale Ale labels.
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Very merry graphic design

Just in time for the holiday season, Smith’s Dairy is releasing Moovers Premium eggnog decorated with three of Santa Claus’ elves.
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Sensitivity--and an icon

There has been a little packaging flap around one of the images that is used on the paper wrappers for Tootsie Pops, the long-standing confection produced by Tootsie Roll Industries, headquartered in Chicago.Arnie3.jpg
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Gillette tries a tear strip

Introduced this summer, Boston-based Gillette Co.'s resealable package for all disposable razors utilizes a pressure-sensitive tape reclosure system from Sealstrip (Boyertown, PA).
Variable information printed on boxes (top) includes number of pieces in human-readable and bar-code format.
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Fruit-packing line learns to count

Hand-stamping of variable information has been replaced by automatic ink-jet printing. A machine vision system counts fruit pieces and relays totals for each box to the printer.
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A 'fishy' redesign

Van De Kamp’s decided to revamp the graphic design for the cartons containing its line of frozen seafood entrées. The company turned to Deutsch Design Works (San Francisco, CA) to help reposition the brand as a main meal for the entire family.
After folding two side flaps, an operator inserts the sensor product (above) between the package's corrugated and film material.
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Less time + less labor and materials = savings

Sensor maker Sensotec employs retention packaging that saves in labor and material costs, while delivering consistent protection.
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Say 'cheese' for new packaging graphic design

With the help of LAM Design (Pleasantville, NY) Fujifilm unveiled its new Fujicolor QuickSnap Flash one-time-use camera with a sleek, stylish body design and vivid package graphics.
The 24-valve filler (above) is enclosed in a chamber where overpressured sterile air keeps contamination out.
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Montaqua makes its move

This Montana water plant is poised to make a splash. A new line for PET bottles paves the way for much broader distribution.
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Reclosable holo bag stands out

An ice melter is repackaged in reclosable, premade stand-up bags featuring an attention-getting, full-coverage, laminated holographic substrate.
Miracle Sealant's new home-improvement retail products come in this two-layer teal-pigmented bottle with a sleeve label.
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Home Depot customers receive a Miracle package

Primarily an institutional supplier, Miracle Sealants opens up new retail business thanks to new fluorinated bottles and sleeve labels.

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