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Case Studies

The 128-valve filler handles 20-oz bottles at 1,000/min.
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Bottling built for the future

When this Pennsylvania beverage marketer installed a new line for PET bottles, great care was taken that the equipment be capable of handling multiple package varieties. See in-plant video
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Suspension pack wins H-P an award

Packaging of computer monitors has changed dramatically at Palo Alto, CA-based Hewlett-Packard. By replacing expanded polystyrene end caps with suspension packaging made of kraft paper and plastic film, H-P has reduced material costs by 15.5%.
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Detergent tabs 'heat' up packaging

In Britain, premeasured tablets are the fastest-growing way to use laundry detergents, and Robert McBride, plc, Cumbria, England, is packing them 70% faster with an economical film from UCB Films (Smyrna, GA).
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Xbox box has 'game'

The graphics design for the much anticipated mid-November debut of Microsoft’s Xbox game console strikes a balance for hard-core gamers and mainstream consumers.
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Listerine strips made portable, universal

Pfizer Consumer Healthcare, Morris Plains, NJ, introduced in the United States in October ‘01 Cool Mint Listerine PocketPaks™ of tiny hinged plastic “vials.” The vials (see sidebar) contain stamp-sized oral care strips that dissolve instantly on the tongue where they kill germs on contact. A carded blister serves as the secondary package.
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Can labeling improves logistics

In Vejle, Denmark, where a company called Tulip operates Northern Europe’s largest meat packing plant, preprinted round cans are giving way to round cans that are decorated in-line via roll-fed labelers.
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Unusual bag-in-box differentiates organic wine from the rest

Nevada County Wine Guild reinforces its line of organic wines with a statuesque bag-in-box package whose shape delivers competitive differentiation. The box uses 60% post-consumer materials and is recyclable.
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Labeling switch nets savings

Minute Maid is in the process of switching from in-mold labels to heat-transfer decoration on all 1-gal high-density polyethylene bottles for its popular Hi-C beverages. According to Ernest Dunlap, manager of packaging at the Houston-based beverage firm, the change aims to reduce unsaleables at retail.
Screen-printed with organic inks that are cured in a lehr at 350?F, the bottle's decoration makes a strong statement.
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Cutting through the clutter

This Chicago-based company left no stone unturned in its quest for perfect packaging. Spare-no-expense shippers in two sizes and custom primary packaging mark the debut of this premium vodka.
At Thorntons, the X-ray inspection system checks lidded boxes for contaminants and, through a software upgrade, chocolates that
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X-ray vision checks inside chocolates boxes

Thorntons in the U.K. uses X-ray scanning equipment to inspect foil-wrapped and boxed chocolates. Software upgrade detects missing chocolates.
Stronger and better looking: Consumer-preferred PET gives Perrier's water jugs improved shelf presence versus HDPE. The PET jug'
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Perrier sleeves 1-gal PET bottles

Perrier debuts several of its brands in PET jugs decorated with stretch sleeve labels printed in eight colors. New molding, sleeving equipment highlights revamped lines at two facilities.
The twin-head scale system, shown up close (above) and from a distance (left) has helped reduce giveaway of bulk in-shell nuts b
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Scale system shines at Diamond

A twin-head, triple-pan scale system at Diamond of California’s Robertsdale, AL, plant reduces giveaway, lessens labor costs, and saves on forklift rental costs.
Lou Raucci, manager of packaging at Amertac, loads a print order behind the three new label printers.
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Label print station cuts fulfillment costs

American Tack & Hardware upgrades label printers for speed and quality images and gets healthy savings in the bargain.
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ESL moves Marigold into multiple markets

In September, Minneapolis-based Marigold Foods introduced five flavored milk varieties in high-density polyethylene bottles. Ultra-high temperature (UHT) processing yields a 65-day shelf life. The 12-oz Kemps®-brand varieties sell in refrigerated dairy cases of supermarkets, as well as in school vending machines.
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Club stores spawn salmon multipacks

Marketers for San Diego-based Bumble Bee Seafoods heard the call of club stores and consumers alike, requesting a more flashy multipack of its canned salmon. Bumble Bee responded last summer with a colorful film sleeve from Ultrapak (Dunkirk, NY) for two- and four-pack varieties.
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Teens assigned to Hawaiian Punch

In an effort to give its venerable fruit punch drink a “hip” packaging design, Hawaiian Punch is turning to its core consumers: teenagers. Hawaiian Punch is a brand of Plano, TX-based Dr Pepper/Seven Up, a subsidiary of Cadbury Schweppes plc.

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