Case Studies

Package Case Study
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Nestlé debuts retorted carton; Hain gains competitive 'wedge'

Nestlé Friskies Italia is the first globally to use a retortable carton from Tetra Pak (Vernon Hills, IL). Commercialized in May for its new Friskies “Qualità Freschezza” petfood, the Tetra Recart™ technology is more than two years from a U.S.
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Package Case Study
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Cost savings drive changes

Inside the box thinking is yielding savings for Western Digital Corp., Lake Forest, CA, which changed its protective packaging in Nov. ’00 for a six-item line of hard drives sold in the United States.
Machine Case Study
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Quality product, quality coding

“It’s too easy to spend time and money on the best ingredients, careful production, and attractive packaging only to destroy the quality feel by poor printing of the ‘use-by’ date and batch number on the pack.” Sales director David Marx of Giles Foods knows whereof he speaks. His firm, based in Milton Keynes, England, supplies a range of quiches and specialty breads to major food retailers in the United Kingdom.
Package Case Study
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Label does the twist for Jim Beam Brands

To give its traditional packaging a new twist, Jim Beam Brands began marketing its DeKuyper Pucker Schnapps in glass bottles decorated with CCL Label’s (Rosemont, IL) Spinformation® label in March.
Machine Case Study
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Breakthrough aseptic line at CNP (sidebar)

Robotic wizardry
Package Case Study
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Stars and stripes design

Welch’s Sparkling Juice is dressing up for the holidays. A new shrink-wrapped package, designed by Bailey Design Group (Plymouth Meeting, PA), should help Welch’s expand consumption of its product to times of the year other than Thanksgiving, Christmas, and New Year. “The challenge for us was to create lively packaging that ties in directly to holiday occasions and promotes a feel of family and celebration while maintaining a premium image,” says Russ Napolitano, executive vice president and partner at Bailey.
Brick packs of a rice-based beverage, in production on the day of PW's visit, move through the automatic case packer.
Machine Case Study
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Breakthrough aseptic line at CNP

Two new aseptic lines are capable of filling either 500-mL or 1-L brick pack cartons. FIFO accumulation system and remote robotic palletizing also shine.
Package Case Study
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Putting the 'K' in packaging

Canandaigua Wine Co.’s newest addition, K, is an alcoholic hard cider produced in England, designed to look like nothing beer drinkers have seen before.
Forklift pickup channels, clearly visible at the base of the machine, make it easy to transport the machine from one packing she
Machine Case Study
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Bottom taper coddles fruit

This automated case taper has special gear that helps protect delicate fruit during distribution. It runs at a steady 54 boxes/min and can be forklifted from place to place.
Package Case Study
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Sizzling graphics

Packaging for the new Jack Daniel’s Grilling Sauce was designed to show consumers that the product can be as good over grilled food as Jack Daniel’s whiskey is over ice.
Package Case Study
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Reinventing the old-fashioned root beer barrel

Turning to roots that stretch back to 1937, beverage manufacturer Briar’s USA, North Brunswick, NJ, has designed an old-fashioned package for its Pure Cane Sugar soft drinks.
Package Case Study
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'Euro' styling enhances hex cartons

In March ’01, Hagensborg Food Corp., Kent, WA, introduced Truffles To Go, a 5.4-oz hexagonal carton of all-natural, individually wrapped truffles.
Package Case Study
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Graphics inspired by Dutch master

Once San Francisco-based Skyy Vodka founder Maurice Kanbar perfected his decadent Dutch chocolate cream liqueur, it was only a matter of time before he created an appropriate package.
Acolorful paperboard sleeve delivers shelf impact, while the CPET tray lets consumers cook the meals right in the package.
Package Case Study
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Case-ready fish in a cook-in tray

OceanPro launches its Fish N’ Easy brand of fresh fish in a cook-in CPET tray. Refrigerated shelf life is 11 days, enough to give retailers two weekends to make the sale.
Package Case Study
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A sleeve-label solution

Caprice des Dieux is a popular cheese brand in France immediately recognized by its oval-shaped, blue paperboard carton. So when French cheese marketer Bressor launched a brand extension called Caprice des Anges, it was essential that the new product’s packaging build on the equity already established by its Caprice des Dieux.
Machine Case Study
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Dream Stream comes to the U.S. (sidebar)

Foam barrier tray, too

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