Case Studies

Package Case Study
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Crave packaging is revealing

A 2.5-oz plastic spray bottle mounted inside a see-through plastic “carton” distinguishes the packaging for Crave fragrance from Calvin Klein Cosmetics, a New York, NY, div.
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Gatorade Kids Pack uses a colorful six-color printed shrink film for both the front and back panels, including distortion-printi
Machine Case Study
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Custom line lets Gatorade sprint to market

Effective use of resources gives Gatorade Canada a new product just in time for the summer selling season.
Package Case Study
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Dasani does the twist

Most beverage bottles with sports caps open by pulling up on the cap, and they’re closed by pushing the spout back down. But a new 24-oz PET bottle of Coca-Cola’s Dasani-brand water uses a unique overcap/spout combination that twists open.
Operating using 4 axes, each robot picks a cordial from the conveyor and places it into the tray at an average rate of 1.5 cordi
Machine Case Study
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'Cordial' robots hit savings sweet spot

Twenty-four robotic arms place Queen Anne brand cordials at rate of 90/min/arm into six-count plastic trays.See in-plant video
Package Case Study
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Nite Ize sees card printing economics

To achieve color printing on both the front and back of its blister cards, Nite Ize Inc., a Boulder, CO-based manufacturer of outdoors equipment, turned to CardPak (Solon, OH).
Variable information printed on boxes (top) includes number of pieces in human-readable and bar-code format.
Machine Case Study
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Fruit-packing line learns to count

Hand-stamping of variable information has been replaced by automatic ink-jet printing. A machine vision system counts fruit pieces and relays totals for each box to the printer.
Package Case Study
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A 'fishy' redesign

Van De Kamp’s decided to revamp the graphic design for the cartons containing its line of frozen seafood entrées. The company turned to Deutsch Design Works (San Francisco, CA) to help reposition the brand as a main meal for the entire family.
Machine Case Study
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Simplot improves casing eight-fold

A major change earlier this year at Boise, ID-based J.R. Simplot’s Hermiston, ID, plant is helping to reduce labor and breakage of bagged fries during casing.
Package Case Study
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Fruit snacks in 'hearty' cups

New Choice Foods, Irwindale, CA, is marketing fruit snacks in heart-shaped cups thermoformed of polypropylene. Packaged in Taiwan, Squez’N’ Bites have been introduced to the United States in 10.5-oz bags that contain 10 cups and retail for $1.19.
Machine Case Study
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MAP protects fresh pork (sidebar)

Material matters
Package Case Study
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Energetic design strategy

Frulatté Foods Co. called on Addis (Berkeley, CA) to help design packaging for its Frulatté Smoothies. The smoothies are marketed as fresh, satisfying products created to serve as a healthy substitute for a light meal.
New packaging materials at Clougherty Packing include barrier plastic trays and barrier lidding material heat sealed to tray fla
Machine Case Study
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MAP protects fresh pork

Barrier materials, MAP technology, and automation upgrades all combine to help Clougherty Packing extend shelf life and improve quality of ground pork and sausage.See in-plant video
Package Case Study
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Elegant new design

William Grant & Sons, U.S. importer of the Italian Tiziano wines, turned to Bailey Design Group (Plymouth Meeting, PA) to create a label for the new Tiziano Chianti Riserva.
Cartoned bottles march in single file into the entrance of the shrink wrapper at rates to 100/min (left) and emerge neatly bundl
Machine Case Study
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Carton bundler shrinks costs

Unilever’s latest shrink bundler for cartoned lotions replaces hand packing of chipboard sleeves to significantly reduce labor and material costs.
Package Case Study
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Redesign sizzles

Schering-Plough, maker of Coppertone Sport, recently unveiled a stronger, sportier package and brand identity for the suntan lotion. Created by Lipson Alport Glass & Associates (Chicago, IL), the package is designed to appeal to active, goal-oriented consumers with a passion for the outdoors.
The monobloc filler (left) permits 15-min washouts that are crucial for fast changeover of the nine detergent formulations run.
Machine Case Study
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Mass flow = efficiency squared

Unilever cleans up on faster changeovers and washout for monobloc mass-flow fillers on tool-less changeover lines. Network yields big savings.

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