Caprice des Dieux is a popular cheese brand in France immediately recognized by its oval-shaped, blue paperboard carton. So when French cheese marketer Bressor launched a brand extension called Caprice des Anges, it was essential that the new product’s packaging build on the equity already established by its Caprice des Dieux.
Farmland Foods, Inc., Kansas City, MO, introduced case-ready Extra Tender Fresh Pork in random-weight vacuum packs earlier this year. Each pack contains a ½-oz seasoning packet to promote a custom, do-it-yourself approach to seasoning.
Liquid marinades in 15 shelf-stable flavors from Excalibur Seasoning Co. Ltd., Pekin, IL, were repackaged earlier this year from an 86-oz bottle with pump dispenser to a 64-oz high-density polyethylene “Tip-N-Pour” container.
Custom drive on a thermoform/seal machine enables Allegiance Healthcare’s Rayong, Thailand, plant to switch from paper lidstock to thin-gauge plastic film for packs of disposable surgeon’s gloves. Costs are cut by hundreds of thousands of dollars annually.