Case Studies

EOS Winery's graceful port bottle is adorned with an oval p-s label made of embossed flexible pewter.
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Pewter isn't only for tankards

EOS Estate Winery crafts a specialty port wine that’s decorated with a pewter label imported from France.
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Self-venting entrées cook up convenience

Smithfield Packing Co., Smithfield, VA, lays claim as the first to offer microwavable entrées in a self-venting package. “There is absolutely no hassle with these entrées,” enthuses Mark Willes, vice president prepared foods/retail.
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Shaped pack launches Blue Bell's ice cream line

In recent years, dairies have turned to different container shapes to market their ice cream.
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ConAgra debuts aseptic pudding packs

ConAgra Foods, Irvine, CA, claims it’s the first-ever shelf-stable pudding in a single-serve tube pack. Another convenient, tube-packed fun food directed toward kids has been introduced (see packworld.com/go/c049): Hunt’s Snack Pack Squeez ‘n Go Portable Pudding.
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Innovative tin touts German Altbier

Looking to make its packaging as special as its premium Altbier, Issum, Germany-based brewer Diebels employed a tin gift package that held 10 33-cL steel cans of the specialty beer sold in retail outlets in Germany.
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'Flex' handle gives High Falls packs a lift

High Falls Brewing Co., Rochester, NY, has improved the carrying handle for its multipacks of glass-bottled beer brands such as Genesee and J.W.
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Wrapper and carton shine for P&G

Reaching store shelves this month is Tampax Pearl Plastic, a brand new Tampax-brand tampon from Cincinnati-based Procter & Gamble. While product features such as a sleek plastic applicator with an easy-to-hold grip are keys to the new product, packaging is an equally important point of differentiation.
Three-station semi-automatic stretch wrapping helps the 
DC unitize loads more efficiently for shipment to 520 regional True Val
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Stretch wrappers are a true labor-saving value

Twin stretch wrappers at True Value’s Northwest distribution center replace the laborious task of manual wrapping.
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New package puts child safety in the zone

A multilayer tube and “push and turn” closure is helping CCA Industries of East Rutherford, NJ, meet Consumer Product Safety Commission guidelines for products containing lidocaine and dibucaine.
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Bagger puts zip in radish packs

Radish grower moves from a semiautomatic bagging system using premade zipper bags to an automatic bagger with integrated transdirectional zipper system that automatically applies the zipper material across the film web.
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Portability drives Nabisco/Kraft's 'Go-Paks!'

Nabisco Go-Paks!
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Powdered chai goes flexible

Portland-based Oregon Chai release a new dry powdered chai tea latte mix in October 2001.
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Tesco sells sushi the Japanese way

Solway Foods, Corby, England, the sushi processor and packager, developed an unusual three-dimensional thermoformed tray and lid.
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Phosphorescent decoration

To celebrate the “Festival du Film de Paris” this year, the French Champagne house Pierrel released a limited-edition bottle decorated with a phosphorescent shrink-sleeve label from Sleever Intl.
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Award-winning design solution

A dramatic packaging design solution for the Irving, TX-based Mission Foods line of tortilla products earlier this year helped Axion Design (San Anselmo, CA) win an American Graphic Design Award.
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Squeaky-clean new graphics

OxiClean Multi-Purpose Stain Remover has moved from infomercial fame to mainstream retail distribution channels.

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