Case Studies

Package Case Study
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Top honors for package design

Libby Perszyk Kathman (Cincinnati, OH) was recently honored as the only winning package design entry in the electronics category for its strategic work on Intuit’s QuickBooks-brand software by the London International Advertising Awards committee.
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Package Case Study
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Face lift proves golden for ale

Widmer Brothers, Portland, OR, brewery and distributor, returned to Hornall Anderson Design Works (Seattle, WA) to help redesign/ reposition one of its more popular Pale Ale labels.
Package Case Study
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Very merry graphic design

Just in time for the holiday season, Smith’s Dairy is releasing Moovers Premium eggnog decorated with three of Santa Claus’ elves.
Package Case Study
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Sensitivity--and an icon

There has been a little packaging flap around one of the images that is used on the paper wrappers for Tootsie Pops, the long-standing confection produced by Tootsie Roll Industries, headquartered in Chicago.Arnie3.jpg
Package Case Study
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Gillette tries a tear strip

Introduced this summer, Boston-based Gillette Co.'s resealable package for all disposable razors utilizes a pressure-sensitive tape reclosure system from Sealstrip (Boyertown, PA).
After folding two side flaps, an operator inserts the sensor product (above) between the package's corrugated and film material.
Machine Case Study
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Less time + less labor and materials = savings

Sensor maker Sensotec employs retention packaging that saves in labor and material costs, while delivering consistent protection.
Package Case Study
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Say 'cheese' for new packaging graphic design

With the help of LAM Design (Pleasantville, NY) Fujifilm unveiled its new Fujicolor QuickSnap Flash one-time-use camera with a sleek, stylish body design and vivid package graphics.
The 24-valve filler (above) is enclosed in a chamber where overpressured sterile air keeps contamination out.
Machine Case Study
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Montaqua makes its move

This Montana water plant is poised to make a splash. A new line for PET bottles paves the way for much broader distribution.
Package Case Study
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Reclosable holo bag stands out

An ice melter is repackaged in reclosable, premade stand-up bags featuring an attention-getting, full-coverage, laminated holographic substrate.
Miracle Sealant's new home-improvement retail products come in this two-layer teal-pigmented bottle with a sleeve label.
Package Case Study
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Home Depot customers receive a Miracle package

Primarily an institutional supplier, Miracle Sealants opens up new retail business thanks to new fluorinated bottles and sleeve labels.
Package Case Study
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Glue bottle ingeniously dispenses convenience

The detail that went into the bottle for Loctite Professional Wood Worx glue is like that for a well-crafted piece of furniture.
Package Case Study
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Bayer 'enhances' tamper-resistant packs

Bayer Biological Products, Research Triangle Park, NC, has become the first company in the biological products business to introduce enhanced tamper-resistant packaging.
Package Case Study
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Have a drink with Arnold Palmer

Arnold Palmer Lite Half & Half is a new beverage that’s not just for thirsty golfers.
Package Case Study
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Gatorade's All-Stars don PET

In July, The Gatorade Company launched a line of hot-filled 12-oz Gatorade All-Stars beverages for “tweens” (kids between 8 and 12) in injection/stretch-blow-molded PET bottles from Amcor PET Packaging (Manchester, MI).
Shown here is a sampling of Another Day's induction-sealed containers. For at least one customer, Another Day employees apply ta
Machine Case Study
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Saving for Another Day

Automated induction sealing, tape dispensing, and twist-tying machinery help this cleaning products company save money by reducing labor costs and moving short-run jobs in-house.
Package Case Study
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Trayed entrées bring blessings

Mary Ellen’s Blessings At Home cartoned frozen meals literally make an inspired entry into the family-sized entrée category.

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