Case Studies

Package Case Study
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Graphics with 'global' appeal

Purchase, NY-based PepsiCo, Inc. released its redesigned look in March for Pepsi-Cola and Caffeine Free Pepsi-Cola. The updated, bolder-looking package graphics capitalize on the Pepsi Globe, the brand’s most recognizable icon.
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Package Case Study
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Creative packaging redesign

A package that elicits the feeling of a restful night’s sleep is now marketed by CNS, Inc., for its Breathe Right Snore Relief throat spray product.
Package Case Study
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Strong visuals help launch product

Ionic Communications Group (Cincinnati, OH) created a packaging strategy to launch a line of frozen, breaded shrimp for Cincinnati-based Azure Waves Seafood, Inc.
Keeper's custom variation on a blister pack allows consumers to interact with the product's key features, yet protects the tie-d
Package Case Study
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Interactive strap pack is wireless

Keeper’s feature-packed I-Pack™ secures the tie-down straps, yet permits consumers to interact with the product on store shelves—all without wires.
Paradise Tomato Kitchens has added an easy-opening tear notch (top) to its foodservice pouches.
Package Case Study
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Easy-opening pouch, tough-to-open box

Paradise Tomato Kitchens, an innovator in fresh tomato products about 10 years ago, adds case security and easy-open pouches.
While most dental packets at Kodak are bundled in a polyester band and then flow-wrapped in a film/foil laminate (left), SureSof
Package Case Study
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A softer, gentler packet

When product development and packaging engineers at Kodak came up with a more patient-friendly dental film, a new approach to packaging was part of the package.
Sealing of the clamshell using a special p-s tape (inset) simplifies package opening.
Package Case Study
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HP's printer clamshell is market-able

Hewlett-Packard packs a PET clamshell not only with a new printer, but also plenty of marketing and functional advantages.
Package Case Study
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Aluminum tube for 'best results'

Novitra is the brand name for a new cold sore treatment that’s packaged in a 0.25-oz aluminum tube inside a colorful five-panel folding carton.
Package Case Study
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Radio Shack drives clamshell to market

NASCAR enthusiasts could well be racing to their nearest Radio Shack store for new headsets from the Ft. Worth, TX-based electronics company.
Package Case Study
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Sunsweet gets grip on market

Prune juice was one of the few juice products that had not been repackaged to take advantage of new technologies.
Bottles index single file from front to back through a timing screw (left) before a label is wiped on.
Machine Case Study
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Black Bear hugs new labeler

Regional beverage bottler adds a p-s labeler that increases packaging speeds compared to its former paper label applicator.See in-plant video
By squeezing the upper compartment and bursting a peelable seal, a health professional mixes the diluent with the powder in the
Machine Case Study
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B. Braun builds a better bag

The Duplex drug delivery system from B. Braun Medical addresses shortcomings typical in the packaging traditionally used for a certain class of intravenous drugs.
Package Case Study
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Capri Sun launches 'bottle can'

In February, Tarrytown, NY-based Kraft Foods Beverages Division introduced Capri Sun Island Refreshers in a 16.5-oz aluminum “bottle can.”
Package Case Study
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Folgers packs a coffee house experience

An octagon-shaped high-density polyethylene canister is helping Cincinnati-based Procter & Gamble’s Folgers-brand Café Latte deliver to retail markets a true coffee house experience.
Package Case Study
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Packaging scents for the home spa

Avecia, a Wilmington, DE-based maker of pool chemicals, wanted to add scented aromatherapy products to its line of home spa items.
Package Case Study
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Hypertherm bags shipping savings

Hypertherm, a leading maker of plasma arc metal-cutting equipment, needed a packaging solution that would protect its equipment and spare parts during shipment.

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