Case Studies

Package Case Study
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Bilingual packaging: ¿Qué pasa? (sidebar)

Especially Kraft-ed for Hispanics
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Unilever selected a translucent pearlescent blue color to set off its Wisk detergent from the competition.
Package Case Study
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Wisk bottle color breaks the mold

Wisk bottle color breaks the mold Unilever selected pearlized blue color for liquid detergent bottles by working closely with its color supplier and blow molders.
Package Case Study
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Reclosure feature slides into a new category

As the slider-style reclosure feature has grown in popularity since it started showing up on consumer packaged goods about two years ago, most packs on which it’s found are either pre-made pouches or they’re made on a horizontal form/fill/seal system.
Three different product/package combinations run on Diversified Brands' new line thanks to pucks manufactured with one external
Machine Case Study
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Innovation rolls on

New packaging equipment and puck handling system help Diversified Brands launch Scratch Fix 2in1 automotive touch-up paint in a new plastic ‘tube’.
Tropicana Europe's new plant in Zeebrugge, Belgium, houses this new aseptic PET bottling line. Bottles are sterilized, rinsed (a
Machine Case Study
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Tropicana's juiced about aseptic bottle filling line

New aseptic line opens the door for Tropicana Europe to expand its line of bottled juices and beverages produced at its new plant in Zeebrugge, Belgium.See video
This new aseptic bottle-filling line was tested during the summer at WeserGold's plant in Rinteln, Germany. The line was expecte
Machine Case Study
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New line looks golden for WeserGold

WeserGold’s new aseptic PET juice bottling line in Rinteln, Germany, increases plant output. Vaporized hydrogen peroxide sterilization nearly eliminates expensive water treatment needs for this European beverage producer.See video
Package Case Study
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New "smart" label

Frito-Lay introduced a new “smart snack” icon on packages of some of its foods. The yellow, green, and pink icon says “Great Taste, Smart Snack” with information on fats and cholesterol in the product.
Package Case Study
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GAF revamps bundle marking

Producing roofing shingles in 30 different colors and marking the film-wrapped bundles clearly for retailers like Home Depot is no easy task for Wayne, NJ-based GAF Materials Corp.
Package Case Study
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Cat litter gets a 'hand' up

Cedar Fresh cat litter from MFM Industries, Reddick, FL, is the first commercial user of a special new injection-molded polyethylene handle located in a corner of its 12- and 14-lb flexible stand-up pouches. Introduced last October, Cedar Fresh uses a handle from 2N2 that’s applied by MFM to the bags on a machine from Marble Manor.
Before
Package Case Study
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Kissing an old design goodbye

With a focus on strategically managing the equity that has been established within its Kisses brand chocolates, Hershey’s partnered with LPK to reinvigorate the brand’s packaging.
Package Case Study
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Pita-perfect design

To help develop brand identity and packaging graphics for its new Pita Snax Brand Pita Chips, Pita Products of Farmington, MI, looked to Flowdesign, Inc.
Machine Case Study
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Uptime proves sweet for Barry Callebaut

Zürich, Switzerland-based Barry Callebaut makes chocolates and sells them around the globe to both foodservice and retail accounts. With its volumes, packaging line downtime is unacceptable.
Gro-Tec's new pressure tank for Wal-Mart's Eliminator Grass and Weed Killer combines the features of a pump sprayer and a handy
Package Case Study
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Pressuring the competition

Gro-Tec’s Eliminator herbicide comes in a unique pressure tank applicator that’s now being used for other products, too.
Plitt's seafood tote is not only rugged, but easily identifiable.
Machine Case Study
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'Catch and release' packaging

Seafood processor Plitt shifts from waxed corrugated to returnable crates to save money, time, and damage.
Gorgeous graphics make the single-wrap fiber container stand out in the retail setting.
Package Case Study
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Pistachios packed for holiday partying

Paramount Farms bets nut lovers will take this lightweight, reclosable, high-impact package home for the holidays. It represents new technology for rigid containers.
The combination of thermal-transfer print engine and pressure-sensitive label applicator now applies labels to 
corrugated cases
Machine Case Study
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Mohawk Paper reinvents its labeling operation

Glue-applied pre-printed labels were both unattractive and a drag on efficiency at Mohawk Paper, so the firm switched to online print-and-apply technology.

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