Case Studies

Package Case Study
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Pez juice launched in pouch

In the candy business, Pez in its refillable dispenser is a classic. Now Leading Brands, Inc., is marketing a Pez shelf-stable juice, in a 8.54-oz (250-mL) “no-spill” stand-up pouch topped with a collectible Pez character.
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Leonard Cole (above left), North York plant manager, and Nick Boragina, Concord plant manager, display cartons of IQF product at
Machine Case Study
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See Janes run

New folding-carton erecting and sealing equipment improves efficiency and lowers labor and material costs for two Janes Family Foods plants in Canada.See in-plant video
Package Case Study
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Vial delivers eye-opening ingenuity

Arthur Lifshey, a senior fellow engineer with Merck & Co., Whitehouse Station, NJ, is the inventive mind behind the patented Ocumeter® Plus, a high-density polyethylene vial for ophthalmic products.
Package Case Study
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Bru's big on blue PET

Recognizing that an established brand lives or dies partly on the strength of its packaging, marketers at Bru S.A. were downright picky about which PET resin to use when they introduced 50-cL (16.9-oz) bottles of natural sparkling mineral water last May.
Package Case Study
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Top honors for package design

Libby Perszyk Kathman (Cincinnati, OH) was recently honored as the only winning package design entry in the electronics category for its strategic work on Intuit’s QuickBooks-brand software by the London International Advertising Awards committee.
Package Case Study
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Face lift proves golden for ale

Widmer Brothers, Portland, OR, brewery and distributor, returned to Hornall Anderson Design Works (Seattle, WA) to help redesign/ reposition one of its more popular Pale Ale labels.
Package Case Study
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Very merry graphic design

Just in time for the holiday season, Smith’s Dairy is releasing Moovers Premium eggnog decorated with three of Santa Claus’ elves.
Package Case Study
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Sensitivity--and an icon

There has been a little packaging flap around one of the images that is used on the paper wrappers for Tootsie Pops, the long-standing confection produced by Tootsie Roll Industries, headquartered in Chicago.Arnie3.jpg
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Printing pays back Duckback

Flat-case printer earns eight-month payback for Duckback Products, a maker of stains, coatings, and cleaners for external wood and concrete surfaces.
Package Case Study
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Dasani does the twist

Most beverage bottles with sports caps open by pulling up on the cap, and they’re closed by pushing the spout back down. But a new 24-oz PET bottle of Coca-Cola’s Dasani-brand water uses a unique overcap/spout combination that twists open.
Gatorade Kids Pack uses a colorful six-color printed shrink film for both the front and back panels, including distortion-printi
Machine Case Study
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Custom line lets Gatorade sprint to market

Effective use of resources gives Gatorade Canada a new product just in time for the summer selling season.
Package Case Study
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Nite Ize sees card printing economics

To achieve color printing on both the front and back of its blister cards, Nite Ize Inc., a Boulder, CO-based manufacturer of outdoors equipment, turned to CardPak (Solon, OH).
Operating using 4 axes, each robot picks a cordial from the conveyor and places it into the tray at an average rate of 1.5 cordi
Machine Case Study
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'Cordial' robots hit savings sweet spot

Twenty-four robotic arms place Queen Anne brand cordials at rate of 90/min/arm into six-count plastic trays.See in-plant video
Package Case Study
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A 'fishy' redesign

Van De Kamp’s decided to revamp the graphic design for the cartons containing its line of frozen seafood entrées. The company turned to Deutsch Design Works (San Francisco, CA) to help reposition the brand as a main meal for the entire family.
Variable information printed on boxes (top) includes number of pieces in human-readable and bar-code format.
Machine Case Study
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Fruit-packing line learns to count

Hand-stamping of variable information has been replaced by automatic ink-jet printing. A machine vision system counts fruit pieces and relays totals for each box to the printer.
Package Case Study
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Say 'cheese' for new packaging graphic design

With the help of LAM Design (Pleasantville, NY) Fujifilm unveiled its new Fujicolor QuickSnap Flash one-time-use camera with a sleek, stylish body design and vivid package graphics.

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