Case Studies

Package Case Study
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Graphics supply 'hot' new look

Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
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Package Case Study
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New graphics 'pop' pastry packaging

In order to appeal to a more diverse demographic range of consumers, Kellogg’s turned to DuPuis (Los Angeles, CA) to create a dynamic graphic design concept to differentiate its Pop-Tarts-brand pastry packaging from the competition.
Package Case Study
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Award-winning design solution

A dramatic packaging design solution for the Irving, TX-based Mission Foods line of tortilla products earlier this year helped Axion Design (San Anselmo, CA) win an American Graphic Design Award.
Plant manager Doros Cleanthous holds filled bottles of milk, one of which is shown close-up.
Machine Case Study
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Monobloc 'cleans up' for Cyprus company

Cyprus-based beverage producer Lanitis Bros. Ltd. is first to use a monobloc bottle-blowing, -filling, and -capping system for fresh, pasteurized milk in PET.
Package Case Study
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Squeaky-clean new graphics

OxiClean Multi-Purpose Stain Remover has moved from infomercial fame to mainstream retail distribution channels.
In GBF's semi-automatic packaging line, boxes are set up automatically (right) then loaded with literature before the components
Machine Case Study
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Improved coding of medical kits

New ink-jet coder prints better while it saves money over previous coder for diagnostic test kits that need to be trackable.
Sealed with foil lids, bottles emerge from the aseptic filling system in two parallel lanes (left). Colorful shrink-sleeve label
Package Case Study
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Transforming the Egyptian dairy market

IGI aims to grow a market for packaged, branded milk in a country where 85% of the milk that’s bought isn’t even pasteurized let alone packaged. Aseptic packs are key.
The laser printer is nestled in 59 pieces of protective packaging (top) and is equipped with a special molded foam ramp (bottom)
Machine Case Study
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HP reduces packaging

A redesign at Hewlett-Packard cuts packaging components in half.
Package Case Study
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Tube packs tap timely trend (sidebar)

An old hand at tubes
Package Case Study
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Tube packs tap timely trend

Flexible tube packs match consumers’ requirements for on-the-go-anywhere eating for a new wave of portable foods.
Package Case Study
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Wegman's brands its irradiated ground beef

Innovative supermarket chain Wegman’s has introduced irradiated fresh ground beef in chub packs.
Machine Case Study
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Transforming the Egyptian dairy market (sidebar)

Aseptic PET on the way?
Package Case Study
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Vitamin gumballs bounce into new canister

Bloomfield, CT-based Amerifit Nutrition released its Vitaball Vitamin Gumball product to the warehouse club market.
In the foreground (below), a continuous band conveyor feeds cookies by diverters into the infeeds of two parallel wrappers. An o
Machine Case Study
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Jana's cookies fly high!

Although markets have been depressed, Jana’s Classics has automated the packaging of its cookies for airline desserts.
Package Case Study
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Powdered chai goes flexible

Portland-based Oregon Chai release a new dry powdered chai tea latte mix in October 2001.
Sundor's Anaheim, CA, plant's labor-saving move to automated hot melt distribution will yield a payback of just more than one ye
Machine Case Study
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Sunny Delight solves a sticky situation

An automatic hot melt distribution system for five glue units at P&G saves labor costs and improves performance.

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