Case Studies

Package Case Study
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Winn-Dixie leverages its own brand name (sidebar)

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Package Case Study
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A juicy redesign

When marketers at Akron, OH-based Country Pure Foods decided to introduce its brand of juice and nectars, Ardmore Farms, to the retail market, they saw it as an opportunity to redesign packaging logo and graphics.
Winn-Dixie's contemporary, revamped graphics strengthen the chain's name to increase consumer recognition and loyalty. The new d
Package Case Study
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Winn-Dixie leverages its own brand name

One-stop shopping provides Winn-Dixie with a comprehensive redesign for 60 private-label brands involving more than 3ꯠ items.
Package Case Study
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Piping hot packaging

Packaging for Dragon Fire Gum from Amurol Confections Co. looks as hot as the product tastes. Designed in-house, the bright red steel tin delivers an upscale appearance.
Package Case Study
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Packaging with the force

In order to appeal to kids of all ages, Star War’s collectable toy action figures from Pawtucket, RI-based Hasbro needed packaging that hit on themes from all five of the popular movies.
Package Case Study
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Nestea's new look

Nestle replaces canister with shaped HDPE plastic with dosing cap.
Package Case Study
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Pampers product scores NACD top award

TricorBraun (St. Louis, MO) is the distributor that won the Bernard Seid Best of Show award in the 2002 packaging competition sponsored by the National Assn.
Package Case Study
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First PET, pasteurizable

In England, Coors Brewing Co. has launched Reef, a vodka-based fruit drink, in a three-layer plastic barrier bottle that’s fully pasteurizable.
Package Case Study
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Two-chamber bottle serves Stridex

Spotted last month at a Chicagoland Walgreen’s store was Stri-Dex-brand Day & Night acne medication in a single dual-chamber bottle.
Package Case Study
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Apple sauce tubes rocket into new markets

Launched into California in mid-2001, Selah, WA-based Tree Top’s Fruit Rocketz distribution expanded earlier this year to include the Pacific Northwest and Texas.
Package Case Study
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Shapely bottle pours into yogurt

For its new line of 10-oz drinkable yogurt, Stonyfield Farm is using a contoured high-density polyethylene bottle decorated with a full-body shrink-sleeve label.
At Kwik Goal, pre-fitted protective packaging parts have reduced the amount of hands-on labor required.
Machine Case Study
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Trade show 'shot' scores

Kwik Goal managers visited a trade show to find new packaging for their soccer goals. They came home with better protective packaging and a way to reduce hands-on labor costs.
Package Case Study
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Alfresh extends into PET

Toronto, Canada-based Alfresh Beverages Canada in January began selling its 473-mL (16-oz) fruit juices in PET bottles, rather than glass, under the Everfresh brand name in Canada and Fairlee in the United States.
Spring-loaded fingers in two-level starwheel help stabilize a gallon jug during transfer at Ocean Spray's Henderson, NV, plant.
Machine Case Study
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New starwheel avoids filler rebuild at Ocean Spray

New one-gallon jug challenged a filling line at Henderson, NV. New discharge starwheel eliminated need for filler modification.
Package Case Study
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Holography delivers 'pizzaz'

When Chicago-based Barton Brands elected to add three flavored vodkas to its Fleischmann’s vodka line, management felt special labeling was in order.
Package Case Study
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Peanut butter twin-pack spreads to market

Driven by a request from BJ’s Wholesale Club store chain customer, Everett, MA-based peanut butter and nut packer Leavitt Corp. in January began producing a two-pack of peanut butter that’s unitized in a printed polyvinyl chloride sleeve.

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