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Case Studies

Package Case Study
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Euro lawncare products drum up sales

Canisters made of recycled paperboard have been making inroads throughout Europe as a primary package that provides stackability and pleasing graphics for fertilizers.
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Package Case Study
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Label shrinks costs for Toro

Financial savings were behind The Toro Company’s decision to replace folding cartons with shrink-sleeve labels for its SingleStream-brand adjustable-pattern lawn sprinkler.
Package Case Study
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The clear choice in jerky packaging

Phoenix-based Sun Valley Natural Products released its Jerqué line of gourmet beef and turkey jerky in October. The antibiotic-free, hormone-free meat product is packaged in a clear film pouch from Lithografix, a subsidiary of Lithotype (South San Francisco, CA), and is decorated with an award-winning label designed by Estudio Ray (Phoenix, AZ).
Package Case Study
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Marks & Spencer 'bites' on lined container

In October, renowned U.K. retailer Marks & Spencer launched QuickBite foods in an “insulated” package that keeps food hot without burning consumer hands as they eat the food directly from the container.
Package Case Study
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Suspension pack wins H-P an award

Packaging of computer monitors has changed dramatically at Palo Alto, CA-based Hewlett-Packard. By replacing expanded polystyrene end caps with suspension packaging made of kraft paper and plastic film, H-P has reduced material costs by 15.5%.
Package Case Study
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Detergent tabs 'heat' up packaging

In Britain, premeasured tablets are the fastest-growing way to use laundry detergents, and Robert McBride, plc, Cumbria, England, is packing them 70% faster with an economical film from UCB Films (Smyrna, GA).
This hydraulic lift raises full, stretchwrapped pallets up to the level of the warehouse floor.
Machine Case Study
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Bottling built for the future (sidebar)

Conveyor connection
Package Case Study
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Xbox box has 'game'

The graphics design for the much anticipated mid-November debut of Microsoft’s Xbox game console strikes a balance for hard-core gamers and mainstream consumers.
Machine Case Study
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HBA filler's range speaks volumes (sidebar)

A showcase filler detailed
Package Case Study
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Design: Redesigned label is rosier

In September 2001, Four Roses Distilling Co., Lawrenceburg, KY, a Seagram’s company, unveiled a bold new label for its Four Roses Kentucky Straight Bourbon Whiskey.
Backside view shows the cam-operated platforms under each bottle that raise and lower during the filling cycle to minimize splas
Machine Case Study
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HBA filler's range speaks volumes

A ‘showcase’ 18-station filler at Stanford Personal Care fills products from watery to pastes at a rate of 180/min with an accuracy of 0.3%. See in-plant video
Package Case Study
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Design: A less mature design

When it was first introduced in 1947, Toni home perm from The White Rain Company had strong brand recognition among mature female consumers. To extend its franchise to a younger audience, the company turned to LAM Design Associates (Pleasantville, NY) to update its carton.
Machine Case Study
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Stretching the limits of aseptic packaging

Low-acid dairy products aseptically packaged in plastic bottles are common in Europe. Will Morningstar bring such technology to the U.S? See in-plant video
Package Case Study
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Design: Play-Doh's reformed look

In the spring of 2001, Hasbro released to the market a new look for one of its most established brands. The redesign for Play-Doh carried out by Marketing by Design (Beverly, MA) had three simple goals: reinforce the Play-Doh identity, establish Play-Doh as the brand that offers the best selection of vibrant colors, and provide a model of what kids can create with the colored dough.
Machine Case Study
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Printer presses onward with unitizing (sidebar)

Materialistic thinking=savings
A half-ton of hydraulic pressure compresses the loads an average of 4'' to tighten them for shipment (above) before the load con
Machine Case Study
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Printer presses onward with unitizing

Automatic weighing, strapping, and stretch-wrapping system unitizes loads of printed materials at Gazette Communications. Damage claims are reduced to zero.

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