Case Studies

Package Case Study
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Vacuum-sealed, self-venting entre?s

“So Easy” Sauced entreés from Hormel’s Jennie-O Turkey Store Willmar, MN, bring new convenience to consumers’ tables. The line of precooked, refrigerated entreés are the latest example of SimpleSteps™ technology (see packworld.com/ go/c071) from the Cryovac Div.
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Package Case Study
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Cartons help 'nourish noggins'

In August, children’s book publisher and distributor Scholastic Inc. will begin a “Milk for Bones, Books for Brains...It’s Udderly Brilliant” program with school foodservice directors and dairy processors throughout the United States.
OEM Application Note
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Servos drive case packer upgrade

An SWF wraparound case packer is rebuilt from the inside out with servos and improved HMI. Parts, assembly, lead time are all reduced.
Package Case Study
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Holo label produces positives

Produce grower-marketer Ag-Mart Produce switched from a standard paper label to a reflective holographic label in September ’02 for clear polystyrene pints of its Santa Sweets-brand grape tomatoes.
Package Case Study
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One-touch foam dispensing for suncare products

Dispensing of suncare products just got a bit easier in Europe, thanks to the adoption of mechanical foam dispensers from Airspray Intl. for new delial products from Sara Lee in Köln, Germany.
Package Case Study
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Bringing the big screen to aluminum cans

Dr Pepper and Rexam Beverage Can Americas are reproducing X-Men 2 movie action heroes on beverage cans to promote the upcoming movie release and boost brand awareness and sales of Dr Pepper, Diet Dr Pepper, and Red Fusion products.
Package Case Study
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Premium ice cream redesign

Safeway Select believed the graphics for its premium ice cream packs lacked the punch and appetite appeal needed to compete with other established brands.
Package Case Study
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Reestablishing a brand

In order to reestablish itself as a skincare innovator, Olay assigned design and branding agency Webb Scarlett for its Daily Facials and Total Effects line of anti-aging skincare products.
Philips' new DuraMax line includes a wide variety of lightbulbs for virtually every home need. Package colors reflect the catego
Package Case Study
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Research drives Philips package graphics

Consumer research—done in stores—shines a light on what consumers want from lightbulb packaging.
Package Case Study
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Joint effort is less filling, saves weight

Joint Juice reformulates its beverages and downsizes from 11-oz glass bottles to 8-oz aluminum cans in a consumer-friendly change.
Package Case Study
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Sporty bottles stay cool

The Monarch Beverage Co., Atlanta, GA, highlighted its All-Sport body quencher beverages in new “Chill-In” PET bottles that rolled out in May 2003 in 24-oz and 32-oz sizes.
This new container is constructed of a material that helps provide strength, hinge flexibility, and clarity.
Package Case Study
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Container a clear success

Blueberry farm turns to new container to help six high-speed production/packaging lines run more smoothly.
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Package Case Study
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Beauties and the bests

Holographic substrates were among the big winners in the annual competition of the Association of Industrial Metallizers, Coaters, and Laminators.
M?ller intends that the two-chamber packs will expand the yogurt category.
Package Case Study
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Twin-tube packs 'Corner' yogurt innovation

Müller UK leverages its successful split pot yogurt and fruit in cups with a fresh package: twin-tube packs that are produced on first-of-its-kind vf/f/s machinery.
Package Case Study
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Reese's rolls out new look

In March, Hershey Foods reintroduced its Reese’s Peanut Butter Cups and Reese’s Pieces candies in its first new trade dress in more than 30 years.
Package Case Study
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NACD's Best of Show winner clears clogs

While the late Bernard Seid spent much of his professional life in Cleveland, the award bearing his name is taking up more than temporary residence in the Cincinnati area.

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