At Snaxpo 2002, held February 16-19 in Chicago, Packaging World spotted printed prototype flexible film bags for Herr’s 22-oz Sourdough Bite Size Hard Pretzels that included the Easy Snap™ closure system.
Assigned the task of creating nostalgic branding and imagery for a new line of cream pies from Mrs. Smith’s, DePersico Creative Group (Havertown, PA) took the traditional, old-fashioned themes specified by the pie baker and created a rich, soda-shoppe-esque package.
Time and time again, Diet Pepsi drinkers have described the product’s flavor as “light, crisp, and refreshing.” In-house packaging designers, with the help of Deutsch Design Works (San Francisco, CA), created a new design for all Diet Pepsi packaging that would reflect these three important attributes.
21st Century Spirits, City of Commerce, CA, felt the best way to link its 50-ml size of Blue Ice potato vodka to its striking 750-ml glass bottle was to duplicate the design. Like its parent glass version launched two months earlier, the 50-ml bottle uses a pressure-sensitive label that yields a no-label-look, and includes icicles molded into the back panel.