Case Studies

Winn-Dixie's contemporary, revamped graphics strengthen the chain's name to increase consumer recognition and loyalty. The new d
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Winn-Dixie leverages its own brand name

One-stop shopping provides Winn-Dixie with a comprehensive redesign for 60 private-label brands involving more than 3ꯠ items.
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Piping hot packaging

Packaging for Dragon Fire Gum from Amurol Confections Co. looks as hot as the product tastes. Designed in-house, the bright red steel tin delivers an upscale appearance.
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Packaging with the force

In order to appeal to kids of all ages, Star War’s collectable toy action figures from Pawtucket, RI-based Hasbro needed packaging that hit on themes from all five of the popular movies.
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Nestea's new look

Nestle replaces canister with shaped HDPE plastic with dosing cap.
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Pampers product scores NACD top award

TricorBraun (St. Louis, MO) is the distributor that won the Bernard Seid Best of Show award in the 2002 packaging competition sponsored by the National Assn.
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First PET, pasteurizable

In England, Coors Brewing Co. has launched Reef, a vodka-based fruit drink, in a three-layer plastic barrier bottle that’s fully pasteurizable.
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Two-chamber bottle serves Stridex

Spotted last month at a Chicagoland Walgreen’s store was Stri-Dex-brand Day & Night acne medication in a single dual-chamber bottle.
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Apple sauce tubes rocket into new markets

Launched into California in mid-2001, Selah, WA-based Tree Top’s Fruit Rocketz distribution expanded earlier this year to include the Pacific Northwest and Texas.
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Dry dental packs

Desiccant canisters add two-year shelf life for dental retraction cords.
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Baxter's bottle gets 'pulse' pounding

Deerfield, IL-based Baxter Healthcare Corp. introduced its first line of nutrient-enriched water at the Food Marketing Institute show in May.
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Holography delivers 'pizzaz'

When Chicago-based Barton Brands elected to add three flavored vodkas to its Fleischmann’s vodka line, management felt special labeling was in order.
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Peanut butter twin-pack spreads to market

Driven by a request from BJ’s Wholesale Club store chain customer, Everett, MA-based peanut butter and nut packer Leavitt Corp. in January began producing a two-pack of peanut butter that’s unitized in a printed polyvinyl chloride sleeve.
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'Entry-level' craft beer

Designed to target “youthful” beer drinkers, Pintail Ale from BridgePort Brewing, Portland, OR, is packaged to be reminiscent of BridgePort’s other beers, while establishing an elegant, stylish design.
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New twist on graphics

For Lip Twirls lip protectant recently introduced by The Mentholatum Co. of Orchard Park, NY, Fisher Design (Cincinnati, OH) created a brand identity that is meant to contribute to a strong brand equity over time.
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Creating 'telegraphic imagery' for P&G

P&G Healthcare's new pain relief package is designed with “telegraphic imagery,” using product photography and graphic symbols to explain the fundamentals of ThermaCare’s pain relief process.
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Yoplait 'whips' up new design

When introducing the new Whips! yogurt, a line extension of Yoplait, Minneapolis-based General Mills turned to Keck Garrett Associates (Chicago, IL) to design a package that would convey the smooth, mousse-like texture of the yogurt and present it as an indulgent yet healthy choice for women.

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