Last March, Sherwin Williams wood care group (Kent, WA) decided to alleviate customer confusion regarding its Thompson’s WaterSeal line of stain. According to Mike Kozlowski, product manager for Thompson’s, consumers were having a hard time deciphering between product types.
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Pfizer Consumer Healthcare, Morris Plains, NJ, introduced in the United States in October ‘01 Cool Mint Listerine PocketPaks™ of tiny hinged plastic “vials.” The vials (see sidebar) contain stamp-sized oral care strips that dissolve instantly on the tongue where they kill germs on contact. A carded blister serves as the secondary package.
Nevada County Wine Guild reinforces its line of organic wines with a statuesque bag-in-box package whose shape delivers competitive differentiation. The box uses 60% post-consumer materials and is recyclable.
In July, Chicago-based Union Beverage Co. introduced a line of six flavored 80-proof vodkas in polyethylene terephthalate bottles. The new line also represents Union’s first use of plastic. Previously, Union used only glass bottles.
To help make its wine appear more distinctive and specialized, Chaddsford Winery turned to Saxco Canada Co. (Port Credit, Ontario, Canada) to find the bottle to meet its design needs. The idea for the design of a container for the Dessert Riesling wine, which was hatched in-house, included the use of a tall, thin 375-mL antique blue bottle.
In a market where impulse purchases rule, Markwins Intl., has raised the visibility of its cosmetics through unique packaging. The City of Industry, CA-based companys glam in a can cosmetics that were introduced at select mass merchandisers nationwide in August are packaged in transparent 1-gal paint cans.
The Coca-Cola Co., Atlanta, GA, has endorsed new technology for making tooling for injection and blow-molding equipment. The process is patented by Metallamics (Traverse City, MI) and improves the cycle times of, in this case, molding of preforms and plastic soft drink bottles.
An X-ray inspection system at Flavor Delite checks for ?anything? out of the ordinary inside canisters of seasonings, including clumps. A ?guardian angel? for the line, the system confirms packaged product weight, too.