Case Studies

To promote its line of Complexes™ hair-care offerings, Tressa, Inc. is selling 3-oz trial packs unitized in what Tressa calls its “TryPack.”Supplied by TricorBraun (St.

When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a “high-speed” energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.

In August, Mountain View, CA-based Intuit Inc. rolled out nationwide its line of Quicken® 2001 financial software products in a redesigned package.

Chalone Vineyard of Napa, CA, is the first to benefit from a new molded fiber technology called PulpFusion. Regale claims it can reduce costs by 80% and lead time by 90% compared to other molded fiber technologies.

In April, Frito-Lay rolled out its Tostitos™ brand salsa in a 28-oz plastic jug that features an integral handle and a wide-mouth closure. According to David Miller, senior technologist with Plano, TX-based Frito-Lay Corp., the multilayer polypropylene bottle is coextrusion-blown by Continental Plastic Containers (Irving, TX) and incorporates an ethylene vinyl alcohol barrier.

In January, Sargento Foods, Plymouth, WI, will become the first user of the Hefty® Slide-Rite® reclosure system on a package produced on a form/fill/seal machine.

To eliminate the possibility of having opened packages on store shelves, Church & Dwight Co., maker of Arm & Hammer® products, decided to change the packaging for its Carpet and Room Deodorizer.