Case Studies

Package Case Study
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Rexall revitalizes packaging

Rexall Sundown, Boca Raton, FL, last December unveiled a series of consumer-friendly packaging improvements for cartoned bottles of its Osteo Bi-Flex caplets for joint health care.
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Package Case Study
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Microwave popcorn takes a stand

About a year ago, Solon, OH-based ASAP Food Products introduced what it believes is the first microwave popcorn in a stand-up pouch.
Wagner Spray Tech uses foam-in-bag systems and rotary molders (above) on three packaging lines to protect the professional-grade
Machine Case Study
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Wagner cushions savings

For years, Wagner Spray Tech Corp., a provider of painting and decorating products, used folded corrugated inserts to protect its professional-grade paint sprayers during shipment.
Package Case Study
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Modernizing redesign

Alberto Culver redesigned the packaging for its St. Ives brand of lotion, changing out of the old opaque white bottles and into a sleeker bottle design.
Anderson Seal prints and seals bags of parts sold in the aftermarket by Harley-Davidson.
Machine Case Study
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Distributor bags benefits

For many years, New Berlin, WI-based Anderson Seal received seals, clamps, tubing, and related items from their manufacturers, then distributed them, primarily to midwestern hydraulic, medical, and automotive original equipment manufacturers.
Package Case Study
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Sophisticated design

Michael Osborne Design has created new packaging for Williams-Sonoma’s line of outdoor barbecue products, including packaging for grilling tools, mesquite grilling chips, suede aprons and mitts, and more.
A new molded pulp tray is now used for serving food aboard flights of Finnair. The trays are being recycled as part of a pilot p
Package Case Study
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Finnair flies toward recycling goal

Shifting to a molded pulp tray for foodservice, Finland’s airline expands recycling of inflight packaging, thanks to special process.
Two-minute warm-up: That's all it takes for the product to be reheated still pouched in either boiling water or a microwave oven
Package Case Study
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Pouches stand up to retorting

Fall River wild rice in a microwavable, no-foil “glass barrier” stand-up pouch brings precooked, ready-to-eat convenience to consumers.
Package Case Study
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Pouches stand up to retorting (sidebar)

Graphic statements
Philips' new packaging and packaging line produces and packs the blisters for this fold-over card that's secured with rivets. Bl
Package Case Study
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Philips automates shaver head packaging

Norelco replacement shaver heads are packaged in Holland in a fold-over blister package on a two-part packaging line that’s almost completely automated.
At a Wal-Mart Supercenter, trays of case-ready beef provide an impression of \"fresh\" for the centrally packaged products.
Package Case Study
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A case-ready meat tour

A visit to a Wal-Mart Supercenter—and input from industry experts—provides a snapshot look at case-ready meat packaging.
Package Case Study
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Bringing the big screen to aluminum cans

Dr Pepper and Rexam Beverage Can Americas are reproducing X-Men 2 movie action heroes on beverage cans to promote the upcoming movie release and boost brand awareness and sales of Dr Pepper, Diet Dr Pepper, and Red Fusion products.
Package Case Study
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Premium ice cream redesign

Safeway Select believed the graphics for its premium ice cream packs lacked the punch and appetite appeal needed to compete with other established brands.
Package Case Study
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Reestablishing a brand

In order to reestablish itself as a skincare innovator, Olay assigned design and branding agency Webb Scarlett for its Daily Facials and Total Effects line of anti-aging skincare products.
Philips' new DuraMax line includes a wide variety of lightbulbs for virtually every home need. Package colors reflect the catego
Package Case Study
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Research drives Philips package graphics

Consumer research—done in stores—shines a light on what consumers want from lightbulb packaging.
Package Case Study
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Joint effort is less filling, saves weight

Joint Juice reformulates its beverages and downsizes from 11-oz glass bottles to 8-oz aluminum cans in a consumer-friendly change.

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