Case Studies

Arm & Hammer’s p-s TE label for its new HDPE shaker bottle of baking soda uses two types of adhesives. The duo performs tamper-evidence while it meets regulatory requirements for foods.

For the first time in 40 years, Procter & Gamble, with the help of design consultancy Libby Perszyk Kathman Inc. (Cincinnati, OH), has created a new contemporary brand identity for its Pampers line of products.

Harley-Davidson and Merchant Direct discussed how they ride the advantages of molded pulp at IMPEPA’s late-September seminar.

A new curvy-shaped, high-density polyethylene jar, decorated by a heat-shrunk roll-on label, is carrying Carnation Coffee-mate® to the marketplace.

In August, Mountain View, CA-based Intuit Inc. rolled out nationwide its line of Quicken® 2001 financial software products in a redesigned package.

Chalone Vineyard of Napa, CA, is the first to benefit from a new molded fiber technology called PulpFusion. Regale claims it can reduce costs by 80% and lead time by 90% compared to other molded fiber technologies.

In April, Frito-Lay rolled out its Tostitos™ brand salsa in a 28-oz plastic jug that features an integral handle and a wide-mouth closure. According to David Miller, senior technologist with Plano, TX-based Frito-Lay Corp., the multilayer polypropylene bottle is coextrusion-blown by Continental Plastic Containers (Irving, TX) and incorporates an ethylene vinyl alcohol barrier.