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Case Studies

Package Case Study
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Design: Play-Doh's reformed look

In the spring of 2001, Hasbro released to the market a new look for one of its most established brands. The redesign for Play-Doh carried out by Marketing by Design (Beverly, MA) had three simple goals: reinforce the Play-Doh identity, establish Play-Doh as the brand that offers the best selection of vibrant colors, and provide a model of what kids can create with the colored dough.
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Drawing power: Focus groups with kids and moms helped pinpoint crucial packaging elements that included a closure that allow kid
Package Case Study
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Parkay spreads into kids' bottles

Kid-friendly bottles are made of a custom HDPE/LDPE blend for squeezability and feature a portion-control dispensing closure.
This hydraulic lift raises full, stretchwrapped pallets up to the level of the warehouse floor.
Machine Case Study
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Bottling built for the future (sidebar)

Conveyor connection
Package Case Study
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Bacardi says 'O yes!' to unique label

As Bacardi introduces its new orange-flavored rum, a unique label helps maintain brand continuity while offering product distinction.
Machine Case Study
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HBA filler's range speaks volumes (sidebar)

A showcase filler detailed
Package Case Study
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Blue Ice vodka bottle lifts 21st Century's spirits

A stunning custom glass bottle made in Germany and contract-packaged in the United States launches 21st Century Spirits’ premium Blue Ice Potato Vodka.
Backside view shows the cam-operated platforms under each bottle that raise and lower during the filling cycle to minimize splas
Machine Case Study
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HBA filler's range speaks volumes

A ‘showcase’ 18-station filler at Stanford Personal Care fills products from watery to pastes at a rate of 180/min with an accuracy of 0.3%. See in-plant video
Package Case Study
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Clearly apart from the competition

Knowing it wasn’t the first to launch single-serve milks and juices in plastic bottles, this dairy made sure its new PET bottle would stand out and promote the brand.
Machine Case Study
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Stretching the limits of aseptic packaging

Low-acid dairy products aseptically packaged in plastic bottles are common in Europe. Will Morningstar bring such technology to the U.S? See in-plant video
Package Case Study
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P&G's new angle on tortilla chips

Procter & Gamble has unveiled another intriguing new plastic package. Just months ago, the Cincinnati-based company began test-marketing 0.81 oz of Pringles in a single-serve cup injection-molded of polypropylene (see PW, Oct. ’01, p. 2, or packworld.com/go/pringlepak). This time it’s Torengos Tortilla Chips in an 8 ½’’ tall white triangular container with 2 ¾’’ sides.
Machine Case Study
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Printer presses onward with unitizing (sidebar)

Materialistic thinking=savings
Package Case Study
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Euro lawncare products drum up sales

Canisters made of recycled paperboard have been making inroads throughout Europe as a primary package that provides stackability and pleasing graphics for fertilizers.
A half-ton of hydraulic pressure compresses the loads an average of 4'' to tighten them for shipment (above) before the load con
Machine Case Study
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Printer presses onward with unitizing

Automatic weighing, strapping, and stretch-wrapping system unitizes loads of printed materials at Gazette Communications. Damage claims are reduced to zero.
Package Case Study
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Label shrinks costs for Toro

Financial savings were behind The Toro Company’s decision to replace folding cartons with shrink-sleeve labels for its SingleStream-brand adjustable-pattern lawn sprinkler.
Machine Case Study
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Laser coding excels at Excelda

Excelda Mfg., a contract packager of lubricants and other products sold in the automotive aftermarket, has turned to laser coding to improve legibility of the single-line date code it uses on the plastic bottles it fills.
Package Case Study
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The clear choice in jerky packaging

Phoenix-based Sun Valley Natural Products released its Jerqué line of gourmet beef and turkey jerky in October. The antibiotic-free, hormone-free meat product is packaged in a clear film pouch from Lithografix, a subsidiary of Lithotype (South San Francisco, CA), and is decorated with an award-winning label designed by Estudio Ray (Phoenix, AZ).

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