Case Studies

Package Case Study
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Blasting into relaunch with redesign

MLO Products, a Fairfield, CA-based manufacturer of high-protein sports nutrition products, relaunched its natural brand, added new products to the line, and redesigned its packaging.
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Package Case Study
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Graphics add flavor

New vibrant packaging for Madera, CA-based Almaden Vineyards’ new Red and White Sangria flavors was designed by Tucker Design (Adelaide, Australia).
Package Case Study
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Picture perfect redesign

When Fujifilm Photo Film U.S.A., Inc., the U.S. marketing subsidiary of Fujifilm Photo Film Co., Ltd. of Tokyo, decided to broaden its branding efforts, it turned to Enterprise IG (San Francisco, CA) to design new packaging graphics for consumer film, one-time-use, and point-and-shoot camera packaging.
Package Case Study
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Award-winning design

Nantze Springs won the International Bottled Water Assn.’s Aqua Award for the Best Package Design in the medium company category for its 8.5-oz water bottle design.
Package Case Study
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Retail product release

Roto-Rooter launched what is reported to be its first consumer product, a liquid drain cleaner for home use, with package design and development assistance from One80 Design (New York, NY).
Package Case Study
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Creating a clean, new look

In February, Spot Shot, a WD-40 product, got a new look thanks to an in-house design team collaborating with Marcou Design (Monroe Township, NJ).
Package Case Study
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Color-shifting tottles make a splash

A colorant used in two-layer HDPE tottles and other containers of Fiji Blend tanning products produces an attention-getting color shift...just like a tan.
Package Case Study
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Convenience is key (sidebar)

Shaking away cat litter odors
Nestlé is testing this new 18-lb bag, which is easier for consumers to carry and store. Nestlé is looking for pet-food pac
Package Case Study
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Convenience is key

Pet-food manufacturers discuss the future of packaging and how innovation, customer convenience, and ease-of-use fit in with upcoming packaging plans.
As wine bottles emerge from the heat tunnel that shrinks the capsule around the bottle neck, a vertical conveyor belt rotates th
Machine Case Study
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Sometimes low tech is tech enough

To salvage existing equipment, winery finds unique solution to capsule wrinkles—by turning a conveyor on end.
From a tote resin pellets are vacuumed to an overhead level and then down to as many as three hot-melt units located as far as 1
Machine Case Study
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Start spreading the glues

Miller Brewing efficiently delivers hot-melt glue pellets to multiple glue-dispensing units thanks to an overhead air conveying system.
Inside the net-weight filling chamber, bottles move from a rotary infeed to the 72-nozzle rotary filler, where the standard devi
Machine Case Study
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Mott's takes a new tack in aseptic juice

A $26 million bottling line in Aspers, PA, represents Mott’s first aseptic filling of PET bottles without the need for clean-room conditions.
Package Case Study
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Single-handed convenience

One-handed dispensing of coffee creamer is coming to dairy cases across the country as Morningstar Foods, a subsidiary of Dallas-based Dean Foods Co., begins shipping its International Delight brand in PET containers with a custom dispensing closure.
Package Case Study
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Skippy squeezes into new packs

Unilever Bestfoods’ well-known Skippy brand could redefine the peanut butter category with two stunning new flexible packages.
Package Case Study
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Sprayer triggers consumer satisfaction

Upscale body care and ambiance product manufacturer Fruits & Passion of Montreal has earned high marks from customers for its decision to include the Owens-Illinois (Toledo, OH) Easy Pump trigger sprayer on its new line of cleaning products.
Package Case Study
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Shaped aluminum bottle energizes Snapple's Elements

Aluminum containers continue to boost the energy drink category. Elements Beverage division of the Snapple Beverage Group, White Plains, NY, is using marketing alchemy to switch bottles of its Elements energy drinks from glass to aluminum.

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