Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview

Case Studies

Machine Case Study
|

Printer presses onward with unitizing (sidebar)

Materialistic thinking=savings
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Package Case Study
|

Detergent tabs 'heat' up packaging

In Britain, premeasured tablets are the fastest-growing way to use laundry detergents, and Robert McBride, plc, Cumbria, England, is packing them 70% faster with an economical film from UCB Films (Smyrna, GA).
A half-ton of hydraulic pressure compresses the loads an average of 4'' to tighten them for shipment (above) before the load con
Machine Case Study
|

Printer presses onward with unitizing

Automatic weighing, strapping, and stretch-wrapping system unitizes loads of printed materials at Gazette Communications. Damage claims are reduced to zero.
Package Case Study
|

Xbox box has 'game'

The graphics design for the much anticipated mid-November debut of Microsoft’s Xbox game console strikes a balance for hard-core gamers and mainstream consumers.
Machine Case Study
|

Laser coding excels at Excelda

Excelda Mfg., a contract packager of lubricants and other products sold in the automotive aftermarket, has turned to laser coding to improve legibility of the single-line date code it uses on the plastic bottles it fills.
Package Case Study
|

Design: Redesigned label is rosier

In September 2001, Four Roses Distilling Co., Lawrenceburg, KY, a Seagram’s company, unveiled a bold new label for its Four Roses Kentucky Straight Bourbon Whiskey.
The 128-valve filler handles 20-oz bottles at 1,000/min.
Machine Case Study
|

Bottling built for the future

When this Pennsylvania beverage marketer installed a new line for PET bottles, great care was taken that the equipment be capable of handling multiple package varieties. See in-plant video
Package Case Study
|

Design: A less mature design

When it was first introduced in 1947, Toni home perm from The White Rain Company had strong brand recognition among mature female consumers. To extend its franchise to a younger audience, the company turned to LAM Design Associates (Pleasantville, NY) to update its carton.
Package Case Study
|

Design: Play-Doh's reformed look

In the spring of 2001, Hasbro released to the market a new look for one of its most established brands. The redesign for Play-Doh carried out by Marketing by Design (Beverly, MA) had three simple goals: reinforce the Play-Doh identity, establish Play-Doh as the brand that offers the best selection of vibrant colors, and provide a model of what kids can create with the colored dough.
Drawing power: Focus groups with kids and moms helped pinpoint crucial packaging elements that included a closure that allow kid
Package Case Study
|

Parkay spreads into kids' bottles

Kid-friendly bottles are made of a custom HDPE/LDPE blend for squeezability and feature a portion-control dispensing closure.
Package Case Study
|

Bacardi says 'O yes!' to unique label

As Bacardi introduces its new orange-flavored rum, a unique label helps maintain brand continuity while offering product distinction.
Package Case Study
|

Blue Ice vodka bottle lifts 21st Century's spirits

A stunning custom glass bottle made in Germany and contract-packaged in the United States launches 21st Century Spirits’ premium Blue Ice Potato Vodka.
Package Case Study
|

Clearly apart from the competition

Knowing it wasn’t the first to launch single-serve milks and juices in plastic bottles, this dairy made sure its new PET bottle would stand out and promote the brand.
The twin-head scale system, shown up close (above) and from a distance (left) has helped reduce giveaway of bulk in-shell nuts b
Machine Case Study
|

Scale system shines at Diamond

A twin-head, triple-pan scale system at Diamond of California’s Robertsdale, AL, plant reduces giveaway, lessens labor costs, and saves on forklift rental costs.
Lou Raucci, manager of packaging at Amertac, loads a print order behind the three new label printers.
Machine Case Study
|

Label print station cuts fulfillment costs

American Tack & Hardware upgrades label printers for speed and quality images and gets healthy savings in the bargain.
Package Case Study
|

ESL moves Marigold into multiple markets

In September, Minneapolis-based Marigold Foods introduced five flavored milk varieties in high-density polyethylene bottles. Ultra-high temperature (UHT) processing yields a 65-day shelf life. The 12-oz Kemps®-brand varieties sell in refrigerated dairy cases of supermarkets, as well as in school vending machines.

Pages

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.