Case Studies

Package Case Study
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Recart takes an important step

Bonduelle, a large European marketer of canned, frozen, and fresh vegetables, plans a March 2003 launch of a variety of vegetables in the Recart™ retortable carton from Tetra Pak (Vernon Hills, IL).
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Package Case Study
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UFOs land in holo cartons

Innovative Candy Concepts, Atlanta, GA, is taking candy packaging to a higher level with the introduction of UFOs.
Package Case Study
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Pez juice launched in pouch

In the candy business, Pez in its refillable dispenser is a classic. Now Leading Brands, Inc., is marketing a Pez shelf-stable juice, in a 8.54-oz (250-mL) “no-spill” stand-up pouch topped with a collectible Pez character.
Package Case Study
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Vial delivers eye-opening ingenuity

Arthur Lifshey, a senior fellow engineer with Merck & Co., Whitehouse Station, NJ, is the inventive mind behind the patented Ocumeter® Plus, a high-density polyethylene vial for ophthalmic products.
Package Case Study
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Bru's big on blue PET

Recognizing that an established brand lives or dies partly on the strength of its packaging, marketers at Bru S.A. were downright picky about which PET resin to use when they introduced 50-cL (16.9-oz) bottles of natural sparkling mineral water last May.
Once on the platform (above), the vision system measures all the dimensions of the bottle called for 
in the program, in this ca
Machine Case Study
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Dial lab cuts bottle test time

Both for package development and mold qualifications, Dial’s lab finds speed and accuracy in new bottle dimensional test instrument.
Package Case Study
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Top honors for package design

Libby Perszyk Kathman (Cincinnati, OH) was recently honored as the only winning package design entry in the electronics category for its strategic work on Intuit’s QuickBooks-brand software by the London International Advertising Awards committee.
The new vf/f/s systems at ConAgra Foods can produce either pillow-style packs or four-corner-sealed stand-up bags like these.
Machine Case Study
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New bagger's a boon to ConAgra

New four-corner-sealed vf/f/s bagger with transverse zipper technology offers dependability as well as materials savings for major international food manufacturer.
Package Case Study
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Face lift proves golden for ale

Widmer Brothers, Portland, OR, brewery and distributor, returned to Hornall Anderson Design Works (Seattle, WA) to help redesign/ reposition one of its more popular Pale Ale labels.
Near the end of the line, hot melt ink-jet coding marks each case with lot and date code information.
Machine Case Study
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New equipment fuels winery's growth

This Napa winery knows that only by investing in new packaging machinery can it become the outsourcing solutions leader in the global wine industry.See in-plant video
Package Case Study
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Trayed entrées bring blessings

Mary Ellen’s Blessings At Home cartoned frozen meals literally make an inspired entry into the family-sized entrée category.
Package Case Study
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Crave packaging is revealing

A 2.5-oz plastic spray bottle mounted inside a see-through plastic “carton” distinguishes the packaging for Crave fragrance from Calvin Klein Cosmetics, a New York, NY, div.
Package Case Study
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Dasani does the twist

Most beverage bottles with sports caps open by pulling up on the cap, and they’re closed by pushing the spout back down. But a new 24-oz PET bottle of Coca-Cola’s Dasani-brand water uses a unique overcap/spout combination that twists open.
Package Case Study
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Nite Ize sees card printing economics

To achieve color printing on both the front and back of its blister cards, Nite Ize Inc., a Boulder, CO-based manufacturer of outdoors equipment, turned to CardPak (Solon, OH).
Package Case Study
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A 'fishy' redesign

Van De Kamp’s decided to revamp the graphic design for the cartons containing its line of frozen seafood entrées. The company turned to Deutsch Design Works (San Francisco, CA) to help reposition the brand as a main meal for the entire family.
Package Case Study
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Say 'cheese' for new packaging graphic design

With the help of LAM Design (Pleasantville, NY) Fujifilm unveiled its new Fujicolor QuickSnap Flash one-time-use camera with a sleek, stylish body design and vivid package graphics.

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