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Case Studies

Package Case Study
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Creating 'telegraphic imagery' for P&G

P&G Healthcare's new pain relief package is designed with “telegraphic imagery,” using product photography and graphic symbols to explain the fundamentals of ThermaCare’s pain relief process.
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Package Case Study
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Yoplait 'whips' up new design

When introducing the new Whips! yogurt, a line extension of Yoplait, Minneapolis-based General Mills turned to Keck Garrett Associates (Chicago, IL) to design a package that would convey the smooth, mousse-like texture of the yogurt and present it as an indulgent yet healthy choice for women.
Package Case Study
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More novel packs from Heinz

Few food manufacturers show as firm a belief in the power of packaging as Pittsburgh-based H.J. Heinz Co.
Package Case Study
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Nostalgic carton graphics

Assigned the task of creating nostalgic branding and imagery for a new line of cream pies from Mrs. Smith’s, DePersico Creative Group (Havertown, PA) took the traditional, old-fashioned themes specified by the pie baker and created a rich, soda-shoppe-esque package.
Package Case Study
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A light, crisp, and refreshing redesign

Time and time again, Diet Pepsi drinkers have described the product’s flavor as “light, crisp, and refreshing.” In-house packaging designers, with the help of Deutsch Design Works (San Francisco, CA), created a new design for all Diet Pepsi packaging that would reflect these three important attributes.
Delta Faucet redesigned its carton exteriors for retail-bound packs (left) and for its trade customers (above). More colorful pr
Package Case Study
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'Beautifully Engineered' faucet packaging

Delta Faucet redesigns its packaging using preprinted boxes that include product photography to help instruct users. Inside, a new thermoformed tray stabilizes parts.
After delivering a load of boxed coolers onto the left side of the shuttle table, a clamp truck driver backs away and pulls a la
Machine Case Study
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?®Everyday hero?? stretches savings at The Coleman Co.

A two-station machine stretch wraps a bundle of boxed coolers while a second is readied for the other station to save more than 37% in time and labor.
Package Case Study
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Ocean Spray goes rectangular

Ocean Spray, the firm that brought the first hot-filled PET bottle to the U.S. marketplace way back in ’85, is launching the Ripple Grip bottle, a new variation on the same hot-fill theme.
The first robotic loader (top right) for workplace water bottles was installed at Neverfail's Thornleigh plant.
Machine Case Study
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U.S. technology upgrades Australian water bottler

A 66% increase in productivity and a threefold boost in output accompany the installation of automated workplace water-bottle filling and handling.
Package Case Study
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Stand-up pouch for frozen veggies

A gussetted flat-bottom bag with a reclosable zipper feature is now being launched nationwide by Green Giant, a division of Minneapolis-based Pillsbury.
This pick-and-place robot uses vacuum pick-up cups to transfer filled cups from the filling/lidding system to the case packer.
Machine Case Study
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Proficiently packed Pringles

Weighing just 8 g and resting on two ‘feet’ instead of a flat bottom, P&G’s single-serve Pringles package is automatically filled and case-packed on custom-built gear.
Package Case Study
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Recloseable feature 'snaps' onto Herr Foods' pretzel pack

At Snaxpo 2002, held February 16-19 in Chicago, Packaging World spotted printed prototype flexible film bags for Herr’s 22-oz Sourdough Bite Size Hard Pretzels that included the Easy Snap™ closure system.
With its center support and double-wall corners, the H-bliss-style box (above) was perfect for Valvoline's offset-neck bottle (b
Machine Case Study
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Creative cooperation at Valvoline

By getting a little creative with its suppliers, the Valvoline Co. was able to overcome budgetary constraints that could have prevented a badly needed equipment upgrade.
Package Case Study
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Snack pack is Trophy material

A zippered stand-up pouch and gorgeous graphics make Trophy Foods’ Delectables line of snacks irresistable.
Machine Case Study
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Coca-Cola endorses new mold-making technology

Soft drink bottler lauds new patented technology for manufacture of plastic molds, both for injection and blow molding.
Package Case Study
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Drinkable yogurt in stand-up pouch

A 1.5-L stand-up pouch is now the package for a new drinkable Licaudo de yoghurt from Parmalat Uruguay, a unit of the Parma, Italy-based dairy.

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