Case Studies

To promote its line of Complexes™ hair-care offerings, Tressa, Inc. is selling 3-oz trial packs unitized in what Tressa calls its “TryPack.”Supplied by TricorBraun (St.

When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a “high-speed” energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.

Sweet Organics, a new line of organic snacks from Seasons’ Enterprises, is setting a precedent in the growing market of organic sweets. To help develop a totally new brand identity for his company’s snacks, president Michael Season called on longtime partner Maddock Douglas (Elmhurst, IL).

Red Gold, Inc. turned to design consultancy Libby Perszyk Kathman (Cincinnati, OH) to revitalize the packaging for its line of canned tomato and tomato-based products.

On Nov. 30, 2000, Food and Drug Administration issued a final regulation requiring safe handling instructions on egg cartons. Within nine months, egg cartons must bear the following statement: “Safe Handling Instructions: To prevent illness from bacteria, keep eggs refrigerated, cook eggs until yolks are firm and cook foods containing eggs thoroughly.” The regulation also requires that eggs delivered to retail establishments be promptly refrigerated at 45°F or lower.

In May, 2000, Barbara’s Bakery, a Petaluma, CA-based natural foods maker, began using oriented polypropylene “eco” bags to sell family-sized packages of its Organic Shredded Oats and Organic Puffins cereals.

Kraft Food Services, Glenview, IL, was honored in October with the Package of the Year award from the Atlanta-based Assn. of Dressings and Sauces. Kraft’s patented wide-mouth, high-density polyethylene 1-gal jug includes a handle featuring a thumbprint and finger-grip for easy gripping, along with a screw cap and a pouring-friendly design.