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Case Studies

Package Case Study
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Holography delivers 'pizzaz'

When Chicago-based Barton Brands elected to add three flavored vodkas to its Fleischmann’s vodka line, management felt special labeling was in order.
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Package Case Study
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Peanut butter twin-pack spreads to market

Driven by a request from BJ’s Wholesale Club store chain customer, Everett, MA-based peanut butter and nut packer Leavitt Corp. in January began producing a two-pack of peanut butter that’s unitized in a printed polyvinyl chloride sleeve.
Package Case Study
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'Entry-level' craft beer

Designed to target “youthful” beer drinkers, Pintail Ale from BridgePort Brewing, Portland, OR, is packaged to be reminiscent of BridgePort’s other beers, while establishing an elegant, stylish design.
Package Case Study
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New twist on graphics

For Lip Twirls lip protectant recently introduced by The Mentholatum Co. of Orchard Park, NY, Fisher Design (Cincinnati, OH) created a brand identity that is meant to contribute to a strong brand equity over time.
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Creating 'telegraphic imagery' for P&G

P&G Healthcare's new pain relief package is designed with “telegraphic imagery,” using product photography and graphic symbols to explain the fundamentals of ThermaCare’s pain relief process.
Package Case Study
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Yoplait 'whips' up new design

When introducing the new Whips! yogurt, a line extension of Yoplait, Minneapolis-based General Mills turned to Keck Garrett Associates (Chicago, IL) to design a package that would convey the smooth, mousse-like texture of the yogurt and present it as an indulgent yet healthy choice for women.
Package Case Study
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Winston debuts 'flask' pack

An injection-molded “flask” of polypropylene is the revolutionary new container for Winston’s new blends, Rich and Light from R. J. Reynolds Tobacco, Winston-Salem, NC.
The newest line at A.R.C. comprises a bank of 10 counters, above and inset right, plus two automatic bolt feeders. The counters
Machine Case Study
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A.R.C. counts on faster fastener bagging

From nuts to bolts, each week A.R.C. bags 500ꯠ lb of fasteners that are individually counted by high-accuracy optical-based systems. See in-plant video
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More novel packs from Heinz

Few food manufacturers show as firm a belief in the power of packaging as Pittsburgh-based H.J. Heinz Co.
Package Case Study
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Nostalgic carton graphics

Assigned the task of creating nostalgic branding and imagery for a new line of cream pies from Mrs. Smith’s, DePersico Creative Group (Havertown, PA) took the traditional, old-fashioned themes specified by the pie baker and created a rich, soda-shoppe-esque package.
Package Case Study
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A light, crisp, and refreshing redesign

Time and time again, Diet Pepsi drinkers have described the product’s flavor as “light, crisp, and refreshing.” In-house packaging designers, with the help of Deutsch Design Works (San Francisco, CA), created a new design for all Diet Pepsi packaging that would reflect these three important attributes.
Delta Faucet redesigned its carton exteriors for retail-bound packs (left) and for its trade customers (above). More colorful pr
Package Case Study
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'Beautifully Engineered' faucet packaging

Delta Faucet redesigns its packaging using preprinted boxes that include product photography to help instruct users. Inside, a new thermoformed tray stabilizes parts.
After delivering a load of boxed coolers onto the left side of the shuttle table, a clamp truck driver backs away and pulls a la
Machine Case Study
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?®Everyday hero?? stretches savings at The Coleman Co.

A two-station machine stretch wraps a bundle of boxed coolers while a second is readied for the other station to save more than 37% in time and labor.
Package Case Study
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Ocean Spray goes rectangular

Ocean Spray, the firm that brought the first hot-filled PET bottle to the U.S. marketplace way back in ’85, is launching the Ripple Grip bottle, a new variation on the same hot-fill theme.
The first robotic loader (top right) for workplace water bottles was installed at Neverfail's Thornleigh plant.
Machine Case Study
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U.S. technology upgrades Australian water bottler

A 66% increase in productivity and a threefold boost in output accompany the installation of automated workplace water-bottle filling and handling.
Package Case Study
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Stand-up pouch for frozen veggies

A gussetted flat-bottom bag with a reclosable zipper feature is now being launched nationwide by Green Giant, a division of Minneapolis-based Pillsbury.

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