Case Studies

Package Case Study
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Creating a brand personality

When Coca-Cola's Minute Maid Co. decided to launch its Simply Orange orange juice, it turned to MLR Design for graphics and Lipson Allport Glass & Associates for structural design.
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Package Case Study
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Super-sized design

To answer the consumer call for greater convenience at a better value, John B. Sanfilippo & Son, Inc, maker of Fisher nuts and other snack foods, has expanded from three peanut items in sizes from 16- to 40-oz PET containers to a line of nine flavors packed in various sizes totaling 18 SKUs.
Gadzooks' 44'-long shipper labeling system
Machine Case Study
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Gadzooks dresses up its shipper labeling

Gadzooks uses scanners and a print-and-apply system to automatically generate labels for cases shipped by FedEx to 433 stores.
Each of the three-dimensional labels for Dial's clear liquid hand soap (above right) is made up of two images: if you compare th
Package Case Study
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Dial ratchets up liquid soap packaging

A multicompany partnership combined to create new lenticular, three-dimensional labels for clear hand soap bottles.
Continuous-motion vf/f/s equipment like this machine improve output and efficiency at Snyder of Berlin.
Machine Case Study
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Snyder snacks on efficiency

New vf/f/s machines replace outdated equipment, adding speed while reducing costs for labor, replacement parts, and product giveaway.See in-plant video
Shown here is a sampling of TVG's new blister packs, 
including products on the far right that represent the core product line.
Package Case Study
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Blister pack components on demand

Plastic bags with preprinted header cards were too costly and too labor intensive to fill and staple shut. Thermoformed PVC blisters with ‘slider cards’ are a big improvement.
Shown above are two of the three "delta" style robots that take frankfurters from their random orientation and organize them int
Machine Case Study
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'Knowledge-based' robots learn as they pack

Machine vision, robotic packaging equipment, PC controls, and customized software combine to help a German maker of frankfurters cope with growth.
At the Ft. Dearborn facility where the Oberweis label is produced, pressman Tom Peters (left) and flexible packaging customer se
Package Case Study
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Enhancing a brand with happy cows

Armed with a design concept statement that ‘happy cows give good milk,’ label converter Fort Dearborn Co. came up with labels that build brand equity for Oberweis Dairy.
Depending on the jar diameter, the robot selects one of six end-of-arm tool heads to pick up as many as 16 jars at once as they
Machine Case Study
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Robot reaches jar line in Puerto Rico

Automated system saves labor costs at Alcan Packaging by conveying skin-care jars from four molding machines to a four-axis robot that deftly palletizes them.
Package Case Study
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Birds Eye Foods' art management pays dividends

This summer, Rochester, NY-based Birds Eye Foods launched several new sauced frozen vegetables (shown) in flexible bags with prepress work executed through an agreement with Vertis, an integrated marketing and advertising solutions firm.
Package Case Study
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ReaLemon gets distinctive shapes

Mott’s ReaLemon and ReaLime juices now don store shelves in green-stippled PET bottles molded with a distinctive lemon or lime shape in their neck to identify the product and brand.
Package Case Study
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Not all sweetener packs are created Equal

New container and closure let consumers use Equal’s no-calorie sweetener by the Spoonful.
Package Case Study
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Countering the counterfeiters

Aventis Pharma Argentina is using a printed holographic push-through blister pack to fight counterfeiters of its popular Novalgina analgesic tablets.
Package Case Study
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Rexall revitalizes packaging

Rexall Sundown, Boca Raton, FL, last December unveiled a series of consumer-friendly packaging improvements for cartoned bottles of its Osteo Bi-Flex caplets for joint health care.
Package Case Study
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Microwave popcorn takes a stand

About a year ago, Solon, OH-based ASAP Food Products introduced what it believes is the first microwave popcorn in a stand-up pouch.
Package Case Study
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Modernizing redesign

Alberto Culver redesigned the packaging for its St. Ives brand of lotion, changing out of the old opaque white bottles and into a sleeker bottle design.

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