Case Studies

A 14-product line of cartoned printer and fax products from Oki Data Americas is protected from counterfeiters by a  3/4 '' squa
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Oki okays enhanced security labels

A holographic label appearing on cartoned consumables from Oki Data Americas is the company’s next generation of security protection.
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A three-ply label includes a tear-off coupon, plus a 
reinforced tab on the outside that can be reattached to 
the base label.
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Multi-panel label produces coupon

Without adding a folding carton, Rexall Sundown offers instant savings coupon inside a three-part label.
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Wine's single-serve PET bottle serves new venues

In late April 2002, Canandaigua Wine introduced nationwide 375-ml PET bottles of Arbor Mist wine in four fruit flavors.
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Lunchmeats launch in reusable PP containers

The Hillshire Farm division of Sara Lee Foods, Cincinnati, OH, has selected GladWare® containers for its new Ultra-Thin Deli Select line of lunchmeats.
Three trays, with difficult forming details and die cuts, serve to hold all of Motorola's Personal Communications products1;aro
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Motorola trims packaging, plastics

Three molded pulp trays and new generic corrugated cartons help Personal Communications Systems establish global standard and save big.
The one-piece book-style carton's fifth panel unfolds (left and opposite) to reveal the information-laden copy, which was an alt
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Crest 'books' info-paneled carton

In a novel approach, a carton’s informational fold-out fifth panel enlightens users about the benefits of Crest Whitestrips.
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Winn-Dixie leverages its own brand name (sidebar)

Inside peek
Shown is Superior's unique bottle shape in  1/2 -gal, 3-L, and 1-gal sizes.
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Superior likes caseless shipping

This Ohio dairy manufacturer is rewriting the rules that govern distribution in the dairy industry. Caseless shipping is key. See in-plant video
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Winn-Dixie leverages its own brand name (sidebar)

A chipper category
An operator calibrates a metal detector based on salad type (above), identifying the product's conductive properties and therefo
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Metal detectors safeguard salads and simplify jobs

Salad producer uses six new metal detectors to check its salad tubs, taking advantage of easy-to-operate features.
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A juicy redesign

When marketers at Akron, OH-based Country Pure Foods decided to introduce its brand of juice and nectars, Ardmore Farms, to the retail market, they saw it as an opportunity to redesign packaging logo and graphics.
Winn-Dixie's contemporary, revamped graphics strengthen the chain's name to increase consumer recognition and loyalty. The new d
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Winn-Dixie leverages its own brand name

One-stop shopping provides Winn-Dixie with a comprehensive redesign for 60 private-label brands involving more than 3ꯠ items.
Each of eight new vertical form/fill/seal machines like the one shown here can fill any of Golden Flake's potato chip varieties,
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Addition by subtraction

Golden Flake doubles speeds and reduces labor costs for potato chip packaging by replacing 21 outdated lines with eight new vf/f/s machines. See in-plant video
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Piping hot packaging

Packaging for Dragon Fire Gum from Amurol Confections Co. looks as hot as the product tastes. Designed in-house, the bright red steel tin delivers an upscale appearance.
Electronic net-weigh fillers are long on sanitation and accuracy.
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Special equipment for a special concept

Custom blow molding, electronic net-weigh filling in a HEPA-filtered enclosure, robotic palletizing—it all helps Superior Dairy succeed with caseless shipping. See in-plant video
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Packaging with the force

In order to appeal to kids of all ages, Star War’s collectable toy action figures from Pawtucket, RI-based Hasbro needed packaging that hit on themes from all five of the popular movies.

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