Case Studies

Package Case Study
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ReaLemon gets distinctive shapes

Mott’s ReaLemon and ReaLime juices now don store shelves in green-stippled PET bottles molded with a distinctive lemon or lime shape in their neck to identify the product and brand.
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Package Case Study
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Barrier bottle to broaden Apple & Eve markets

Apple & Eve’s new monolayer barrier PET bottle from Graham Packaging offers the juice packer new ways to market its single-serve 10-oz bottles of juice.
Package Case Study
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Paperboard box gives headache relief

When Bristol-Myers Squibb was ready to introduce a “melt-in-your-mouth” formulation of its popular Excedrin headache medication, it sought a cure for the common marketing dilemma of standing out at retail.
Package Case Study
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Labels propel Crush promotion

Specially labeled soft drink bottles are playing an integral role in an Internet-based promotional contest for Canadian consumers of Crush carbonated soft drinks marketed by Cadbury Beverages Canada.
Package Case Study
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Milk gets a heavyweight makeover

Swiss Valley Farms, Davenport, IA, launched in late 2002 a radical new design of 1.5- and 3-L Deja Moo milks into Midwest stores including Hy-Vee, Econo Foods, and Dick’s.
Package Case Study
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Barrier bottle to broaden Apple & Eve markets

Apple & Eve’s new monolayer barrier PET bottle from Graham Packaging offers the juice packer new ways to market its single-serve 10-oz bottles of juice.
Package Case Study
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Low-impact material wraps M&S butter

Retailer Marks & Spencer has become the first in the United Kingdom and Ireland to use Lean®Cover packaging to wrap its butter products. The new material, made by Ecolean AB in Sweden, is supplied by National Flexible, Ecolean’s sole representative in those countries.
Package Case Study
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Shrinking design

Stonyfield Farm, a manufacturer of organic yogurts, redesigned its cup graphics for a more consistent look across its entire family of yogurts. Additionally, the new fat-free yogurt will be packaged in a 6-oz cup size.
Package Case Study
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Creating a brand personality

When Coca-Cola's Minute Maid Co. decided to launch its Simply Orange orange juice, it turned to MLR Design for graphics and Lipson Allport Glass & Associates for structural design.
Anderson Seal prints and seals bags of parts sold in the aftermarket by Harley-Davidson.
Machine Case Study
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Distributor bags benefits

For many years, New Berlin, WI-based Anderson Seal received seals, clamps, tubing, and related items from their manufacturers, then distributed them, primarily to midwestern hydraulic, medical, and automotive original equipment manufacturers.
A new molded pulp tray is now used for serving food aboard flights of Finnair. The trays are being recycled as part of a pilot p
Package Case Study
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Finnair flies toward recycling goal

Shifting to a molded pulp tray for foodservice, Finland’s airline expands recycling of inflight packaging, thanks to special process.
Two-minute warm-up: That's all it takes for the product to be reheated still pouched in either boiling water or a microwave oven
Package Case Study
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Pouches stand up to retorting

Fall River wild rice in a microwavable, no-foil “glass barrier” stand-up pouch brings precooked, ready-to-eat convenience to consumers.
Package Case Study
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Pouches stand up to retorting (sidebar)

Graphic statements
Philips' new packaging and packaging line produces and packs the blisters for this fold-over card that's secured with rivets. Bl
Package Case Study
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Philips automates shaver head packaging

Norelco replacement shaver heads are packaged in Holland in a fold-over blister package on a two-part packaging line that’s almost completely automated.
At a Wal-Mart Supercenter, trays of case-ready beef provide an impression of \"fresh\" for the centrally packaged products.
Package Case Study
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A case-ready meat tour

A visit to a Wal-Mart Supercenter—and input from industry experts—provides a snapshot look at case-ready meat packaging.
Package Case Study
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A case-ready meat tour (sidebar)

Is this package the future of case-ready?

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