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Case Studies

Package Case Study
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First PET, pasteurizable

In England, Coors Brewing Co. has launched Reef, a vodka-based fruit drink, in a three-layer plastic barrier bottle that’s fully pasteurizable.
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Package Case Study
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Two-chamber bottle serves Stridex

Spotted last month at a Chicagoland Walgreen’s store was Stri-Dex-brand Day & Night acne medication in a single dual-chamber bottle.
Package Case Study
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Apple sauce tubes rocket into new markets

Launched into California in mid-2001, Selah, WA-based Tree Top’s Fruit Rocketz distribution expanded earlier this year to include the Pacific Northwest and Texas.
Package Case Study
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Dry dental packs

Desiccant canisters add two-year shelf life for dental retraction cords.
Shown is Superior's unique bottle shape in  1/2 -gal, 3-L, and 1-gal sizes.
Machine Case Study
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Superior likes caseless shipping

This Ohio dairy manufacturer is rewriting the rules that govern distribution in the dairy industry. Caseless shipping is key. See in-plant video
Package Case Study
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Baxter's bottle gets 'pulse' pounding

Deerfield, IL-based Baxter Healthcare Corp. introduced its first line of nutrient-enriched water at the Food Marketing Institute show in May.
An operator calibrates a metal detector based on salad type (above), identifying the product's conductive properties and therefo
Machine Case Study
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Metal detectors safeguard salads and simplify jobs

Salad producer uses six new metal detectors to check its salad tubs, taking advantage of easy-to-operate features.
Package Case Study
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Wine's single-serve PET bottle serves new venues

In late April 2002, Canandaigua Wine introduced nationwide 375-ml PET bottles of Arbor Mist wine in four fruit flavors.
Each of eight new vertical form/fill/seal machines like the one shown here can fill any of Golden Flake's potato chip varieties,
Machine Case Study
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Addition by subtraction

Golden Flake doubles speeds and reduces labor costs for potato chip packaging by replacing 21 outdated lines with eight new vf/f/s machines. See in-plant video
Package Case Study
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Lunchmeats launch in reusable PP containers

The Hillshire Farm division of Sara Lee Foods, Cincinnati, OH, has selected GladWare® containers for its new Ultra-Thin Deli Select line of lunchmeats.
Package Case Study
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'Entry-level' craft beer

Designed to target “youthful” beer drinkers, Pintail Ale from BridgePort Brewing, Portland, OR, is packaged to be reminiscent of BridgePort’s other beers, while establishing an elegant, stylish design.
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New twist on graphics

For Lip Twirls lip protectant recently introduced by The Mentholatum Co. of Orchard Park, NY, Fisher Design (Cincinnati, OH) created a brand identity that is meant to contribute to a strong brand equity over time.
Package Case Study
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Creating 'telegraphic imagery' for P&G

P&G Healthcare's new pain relief package is designed with “telegraphic imagery,” using product photography and graphic symbols to explain the fundamentals of ThermaCare’s pain relief process.
Package Case Study
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Yoplait 'whips' up new design

When introducing the new Whips! yogurt, a line extension of Yoplait, Minneapolis-based General Mills turned to Keck Garrett Associates (Chicago, IL) to design a package that would convey the smooth, mousse-like texture of the yogurt and present it as an indulgent yet healthy choice for women.
Machine Case Study
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Digital case printer brings savings

Since Smith Frozen Foods replaced two off-line flexo case printers with a Model 3200 off-line digital case printer from Iconotech (Clinton, CT), one operator can now do the work formerly done by two.
Machine Case Study
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New bottle line brewing at Molson

In February, Molson announced plans to invest $34.8 million in upgrades at its Toronto brewery as the first installment in a $100 million plan to increase the facility’s production and efficiency.

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