Case Studies

Package Case Study
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Top honors for package design

Libby Perszyk Kathman (Cincinnati, OH) was recently honored as the only winning package design entry in the electronics category for its strategic work on Intuit’s QuickBooks-brand software by the London International Advertising Awards committee.
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Package Case Study
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Face lift proves golden for ale

Widmer Brothers, Portland, OR, brewery and distributor, returned to Hornall Anderson Design Works (Seattle, WA) to help redesign/ reposition one of its more popular Pale Ale labels.
Package Case Study
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Very merry graphic design

Just in time for the holiday season, Smith’s Dairy is releasing Moovers Premium eggnog decorated with three of Santa Claus’ elves.
After folding two side flaps, an operator inserts the sensor product (above) between the package's corrugated and film material.
Machine Case Study
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Less time + less labor and materials = savings

Sensor maker Sensotec employs retention packaging that saves in labor and material costs, while delivering consistent protection.
Package Case Study
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Crave packaging is revealing

A 2.5-oz plastic spray bottle mounted inside a see-through plastic “carton” distinguishes the packaging for Crave fragrance from Calvin Klein Cosmetics, a New York, NY, div.
The 24-valve filler (above) is enclosed in a chamber where overpressured sterile air keeps contamination out.
Machine Case Study
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Montaqua makes its move

This Montana water plant is poised to make a splash. A new line for PET bottles paves the way for much broader distribution.
Package Case Study
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Dasani does the twist

Most beverage bottles with sports caps open by pulling up on the cap, and they’re closed by pushing the spout back down. But a new 24-oz PET bottle of Coca-Cola’s Dasani-brand water uses a unique overcap/spout combination that twists open.
Package Case Study
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Nite Ize sees card printing economics

To achieve color printing on both the front and back of its blister cards, Nite Ize Inc., a Boulder, CO-based manufacturer of outdoors equipment, turned to CardPak (Solon, OH).
Package Case Study
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A 'fishy' redesign

Van De Kamp’s decided to revamp the graphic design for the cartons containing its line of frozen seafood entrées. The company turned to Deutsch Design Works (San Francisco, CA) to help reposition the brand as a main meal for the entire family.
Package Case Study
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Say 'cheese' for new packaging graphic design

With the help of LAM Design (Pleasantville, NY) Fujifilm unveiled its new Fujicolor QuickSnap Flash one-time-use camera with a sleek, stylish body design and vivid package graphics.
Package Case Study
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Reclosable holo bag stands out

An ice melter is repackaged in reclosable, premade stand-up bags featuring an attention-getting, full-coverage, laminated holographic substrate.
Miracle Sealant's new home-improvement retail products come in this two-layer teal-pigmented bottle with a sleeve label.
Package Case Study
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Home Depot customers receive a Miracle package

Primarily an institutional supplier, Miracle Sealants opens up new retail business thanks to new fluorinated bottles and sleeve labels.
Shown here is a sampling of Another Day's induction-sealed containers. For at least one customer, Another Day employees apply ta
Machine Case Study
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Saving for Another Day

Automated induction sealing, tape dispensing, and twist-tying machinery help this cleaning products company save money by reducing labor costs and moving short-run jobs in-house.
Package Case Study
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Glue bottle ingeniously dispenses convenience

The detail that went into the bottle for Loctite Professional Wood Worx glue is like that for a well-crafted piece of furniture.
Machine Case Study
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Printing pays back Duckback

Flat-case printer earns eight-month payback for Duckback Products, a maker of stains, coatings, and cleaners for external wood and concrete surfaces.
Package Case Study
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Bayer 'enhances' tamper-resistant packs

Bayer Biological Products, Research Triangle Park, NC, has become the first company in the biological products business to introduce enhanced tamper-resistant packaging.

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