Time and time again, Diet Pepsi drinkers have described the product’s flavor as “light, crisp, and refreshing.” In-house packaging designers, with the help of Deutsch Design Works (San Francisco, CA), created a new design for all Diet Pepsi packaging that would reflect these three important attributes.
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When this Nashville-based, electronic-device manufacturer began looking for different ways to protect its fragile switches and circuits, engineers chose a greener, more natural protective packaging design.
When Toronto-based MAC Cosmetics recently reformulated its Pro Lash mascara, management also executed a dramatic package redesign. Out went the carton, which is used almost universally for mascara products, and in came a custom-designed stand-up pouch.
Cincinnati-based Procter & Gamble granted a license to Changing Paradigms LLC, West Chester, OH, to make and distribute a “kid-safe” household cleaner in the United States called Pampers Clean ‘n Play.