Case Studies

Package Case Study
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Award-winning milk design

Compass Design’s package designs for Kemps’ flavored milk recently won a Gold award from the 10th Annual Beverage Packaging Global Design Awards, a worldwide design competition for beverage packaging and branding.
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Package Case Study
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Beauty reigns in HBA packaging

CVS Pharmacy recently called on MLR Design to create a new brand identity and package for its store brand of health and beauty aids. The new product line showcases a stylishly colorful bulls-eye motif that highlights product names and product benefit copy, as well as a cosmetically inspired typography system.
Package Case Study
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Paperless printing presence

Designed to replace a paperboard carton, the new Costco-brand Kirkland Four Cheese Ravioli pouch is rotogravure-printed to enhance the overall quality and shelf presence of the package.
Package Case Study
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Pipeline: Innovation continues

As I wrote last month, I’m still trying to clean 2003 out of my office, and there were a few other packages that bear examination, although with relatively modest detail.
Package Case Study
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Dispenser pumps up sales of olive oil

A specially adapted pump dispenser, developed at the request of purchasing manager Nikos Zanas, has helped transform sales of Minerva Greek Olive Oil in 5-L metal cans.
Package Case Study
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Chef Creations has taste for aseptic cartons

Chef Creations, a division of Orlando, FL-based Culinary Concepts, in August launched what’s reportedly the first aseptically packaged gourmet hollandaise sauce and crème brulée in the United States.
Package Case Study
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Redesign pays off

Intuit’s 2004 QuickBooks® financial software packaging recently received a facelift from design firm Libby Perszyk Kathman. The company increased the number of QuickBooks products from two to 15, giving LPK designers the challenge of taking recognizable brand traits and implementing them into the design, while also clearly communicating each product type and category.
Package Case Study
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Aesthetic tube packaging

CCL Plastic Packaging recently helped Slatkin & Co., a New York City-based home fragrance marketer, launch its ultra-stylized, personal care products line called Slatkin’s Body Therapy.
Machine Case Study
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Cabot's wrappers tighten savings

Cost savings from an automated wrapping and vacuumizing system for large blocks of cheese has Cabot Creamery personnel smiling.
Before
Package Case Study
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Royal label redesign

Indiana-based Oliver Winery recently hired Flowdesign to redesign two of the labels for its best selling wine products. Both wines use newly designed bottles topped with decorated corks that are seen through the clear glass.
Top right photo shows two of the three Actis 20 coating systems running at the Martens Brewery.
Machine Case Study
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Belgian brewer moves fast to barrier-coated bottles

Deposit legislation in Germany spurred Martens Brewery to invest in an in-house line for making, coating, filling, and packaging of PET beer bottles.See video
Package Case Study
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German brewer bets big on multilayer PET

This high-volume move to multilayer PET bottles for beer sold at retail in Germany could signal a much broader acceptance of PET for beer.See video
Above photo shows one of two infeed stations, including the feed screw, used to feed vials into the labeler.
Machine Case Study
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Aventis reinvents vial packaging

It starts with a labeler handling 900 vials/min and finishes with robotic cartoning and palletizing. In between is a pioneering use of 2D datamatrix coding symbology.
Package Case Study
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Retooling hardware packaging

Our annual look at hardware packaging ranges from the cute (fancy seed pails) to the creatively functional (driveway sealer in an easy-pour bucket).
Machine Case Study
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Packagers embrace renewable resources

Cornstarch, polylactic acid, and limestone are among the renewable resources used by Cadbury Schweppes for thermoformed candy trays, Biorigin for fresh pasta containers, and Wild Oats for a variety of deli containers.
Package Case Study
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Turkey Hill's cool new label

Following a successful market test of a new insulating label that keeps cold beverages cooler, Turkey Hill Dairy plans a broader use of the novel label come spring.

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