Case Studies

Coupling that connects the servo motor to the pick-and-place carriage can be seen onboard the case packer at the very top of the
Machine Case Study
| February 28, 2001

Coupling smooths packer's pick-and-place motion

Servo motor coupling provides smooth and accurate pick-and-place motion in a case packer at Jersey Juice.
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Package Case Study
| February 28, 2001

Campbell reshapes bowl

Campbell Soup Co., Camden, NJ, hopes to bowl consumers over with a new design for “Soup to go!” that’s taller, slimmer and curvier than the ubiquitous microwavable bowls it debuted in summer ’99. Soup to go! was re-introduced in a new bowl starting last August.
Unilever's revamped overcap sortation and orientation system smooths out what had been a jam-laden setup.
Machine Case Study
| February 28, 2001

Unilever overcomes overcapping obstacles

Unilever’s overcap sorter/orienter/feeder for aerosol hairsprays lifts production rates by 22% and eliminates constant jams.
Package Case Study
| February 28, 2001

Packs provide shimmer

Revlon’s new hair treatment line was designed to put the shine back in damaged hair. Housed in equally luminous packaging, the premium line includes nine different products.
Machine Case Study
| January 31, 2001

SeaShell drives away damage (sidebar)

Seagate serves two customer ‘streams’
Package Case Study
| January 31, 2001

Prize figures are 'capped'

São Paulo, Brazil-based bottler Ambev takes the winning-cap promo concept to a new level. The company’s 237-mL (7.9-oz) Antarctica-brand guarana beverage bottles have a Pokémon™ figure onboard, contained within the patented, hollow Cap Container from Cap Design Intl.
Frame-mounted 4-axis robot uses vacuum cups to assemble cases of cartoned milk three at a time.
Machine Case Study
| January 31, 2001

'Cool' robot palletizes three-up

A robot at Schroeder Milk palletizes cases from three lines in up to three different configurations at a time using specialized tooling to handle cases, pallets or slipsheets. System replaces manual palletization.
Package Case Study
| January 31, 2001

Wine labels offer taste of the country

Beginning in November, Wollersheim Winery, Prairie Du Sac, WI, began replacing the gray labels and capsules (photo, right) on 11 of its popular wines with new color-coordinated and graphically appealing alternatives (photo, left).
Shown above are just a few of the shapes and sizes filled routinely on Kos?'s versatile bottling line.
Machine Case Study
| January 31, 2001

Building sales through versatility

Tokyo-based cosmetics giant Kosé installs two modular, quick-change bottling lines versatile enough to handle nearly 100 different bottle shapes and sizes.
Package Case Study
| January 31, 2001

Musical graphics

Korbel Champagne Cellars and musician Kenny G have teamed up to offer a special bottle of champagne for Valentine’s Day. This “artist series” vintage from Geyserville, CA-based Korbel features Kenny G’s artwork on its label, which was designed by HKA (San Francisco, CA).
Machine Case Study
| January 31, 2001

Robson's assembles a honey of a line (sidebar)

Custom look makes the difference
Package Case Study
| January 31, 2001

Holiday designs lift spirits

William Grant & Sons, U.S. distributor of beverages such as Dry Sack Sherry, and Licor 43, called on Bailey Design Group (Plymouth Meeting, PA) to design specialized packaging for its products just in time for the holidays.
The rotary filler (top) is driven by a motor capable of handling Robson's viscous spun honey. A slight indentation in each bottl
Machine Case Study
| January 31, 2001

Robson's assembles a honey of a line

Filling, capping and labeling jars of honey by hand was too slow at this Arizona honey maker, especially with new markets on the horizon. Automated machinery was the answer
Package Case Study
| January 31, 2001

Updated olive oil label

In a change from the days when its olive oil was sold from the back of a truck in the farmer’s market, Calio Groves decided to update the look of its V.G.
Machine Case Study
| January 31, 2001

Sanford sold on 'cell' concept (sidebar)

Changeover changes
Package Case Study
| January 31, 2001

Wine label evokes Chilean heritage

Franciscan Estate, a St. Helena, CA-based winery, wanted to “create a story” for Primus, its premium Chilean red table wine. To achieve that, the winery turned to Michael Osborne Design (San Francisco, CA) to create a label that would evoke a sense of the vintage’s rich Chilean heritage.

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