Case Studies

Anderson Seal prints and seals bags of parts sold in the aftermarket by Harley-Davidson.
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Distributor bags benefits

For many years, New Berlin, WI-based Anderson Seal received seals, clamps, tubing, and related items from their manufacturers, then distributed them, primarily to midwestern hydraulic, medical, and automotive original equipment manufacturers.
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Rexall revitalizes packaging

Rexall Sundown, Boca Raton, FL, last December unveiled a series of consumer-friendly packaging improvements for cartoned bottles of its Osteo Bi-Flex caplets for joint health care.
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Dole launches fruitful size

Dole Food Company, Westlake Village, CA, is offering a bigger play on fruit in clear plastic containers: 24.5-oz “Dole Fruit in Plastic Jars.” The custom blow-molded multilayer barrier container features a pinched-in body to help protect the glued label, which is printed on clear film.
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Singularly clear cups

Del Monte “Fruit Naturals” from Del Monte Foods, San Francisco, CA, are packed in an 8-oz clear cup with a fluted design.
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Vacuum-sealed, self-venting entre?s

“So Easy” Sauced entreés from Hormel’s Jennie-O Turkey Store Willmar, MN, bring new convenience to consumers’ tables. The line of precooked, refrigerated entreés are the latest example of SimpleSteps™ technology (see packworld.com/ go/c071) from the Cryovac Div.
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Cartons help 'nourish noggins'

In August, children’s book publisher and distributor Scholastic Inc. will begin a “Milk for Bones, Books for Brains...It’s Udderly Brilliant” program with school foodservice directors and dairy processors throughout the United States.
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Holo label produces positives

Produce grower-marketer Ag-Mart Produce switched from a standard paper label to a reflective holographic label in September ’02 for clear polystyrene pints of its Santa Sweets-brand grape tomatoes.
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One-touch foam dispensing for suncare products

Dispensing of suncare products just got a bit easier in Europe, thanks to the adoption of mechanical foam dispensers from Airspray Intl. for new delial products from Sara Lee in Köln, Germany.
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Bringing the big screen to aluminum cans

Dr Pepper and Rexam Beverage Can Americas are reproducing X-Men 2 movie action heroes on beverage cans to promote the upcoming movie release and boost brand awareness and sales of Dr Pepper, Diet Dr Pepper, and Red Fusion products.
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Premium ice cream redesign

Safeway Select believed the graphics for its premium ice cream packs lacked the punch and appetite appeal needed to compete with other established brands.
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Kellogg's saves time with pneumatics

The Manchester, England, plant of United States cereal manufacturer Kellogg’s is now saving time in reel changes on its vertical form/fill/seal bag-in-box machines.
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Reestablishing a brand

In order to reestablish itself as a skincare innovator, Olay assigned design and branding agency Webb Scarlett for its Daily Facials and Total Effects line of anti-aging skincare products.
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Euro-style solution to vial packaging

Bionostics’ first comprehensive production line adds efficiency and output to its operations and pays for itself in a year.
Philips' new DuraMax line includes a wide variety of lightbulbs for virtually every home need. Package colors reflect the catego
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Research drives Philips package graphics

Consumer research—done in stores—shines a light on what consumers want from lightbulb packaging.
The yellow "Smart Bottle" is conveyed on bottling lines to measure vibration and impact from the bottle's perspective.
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'Smart' glass bottle handling makes an impact

Wireless inspection system monitors Swedish bottling lines to help reduce breakage by determining handling abnormalities.
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Joint effort is less filling, saves weight

Joint Juice reformulates its beverages and downsizes from 11-oz glass bottles to 8-oz aluminum cans in a consumer-friendly change.

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