Looking to provide tea consumers in Japan with a package that differs from the standard folding carton, Lipton in April introduced three flavors of tea bags in an unusual Sleeve-In-Pouch (SIP) structure provided by Hosokawa Yoko (Mt. Laurel, NJ).
Better appearance and increased throughput are the chief benefits gained by Golden Valley, MN-based Morey’s Seafood since the installation of an R270 vacuum skin packaging system from Multivac (Kansas City, MO).
In the candy business, Pez in its refillable dispenser is a classic. Now Leading Brands, Inc., is marketing a Pez shelf-stable juice, in a 8.54-oz (250-mL) “no-spill” stand-up pouch topped with a collectible Pez character.
Recognizing that an established brand lives or dies partly on the strength of its packaging, marketers at Bru S.A. were downright picky about which PET resin to use when they introduced 50-cL (16.9-oz) bottles of natural sparkling mineral water last May.
Libby Perszyk Kathman (Cincinnati, OH) was recently honored as the only winning package design entry in the electronics category for its strategic work on Intuit’s QuickBooks-brand software by the London International Advertising Awards committee.