Case Studies

Package Case Study
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WD-40 blasts into wider coverage

Long used to having its namesake product fix squeaks in tight places, the WD-40 Co. also knows some things need a wide spray of the lubricant.
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Package Case Study
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White Rain turns to yellow bottle

Diamond Products Co., Brandon, FL, has turned its high-density polyethylene bottles from silver to soft yellow.
Package Case Study
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Seedy cup offers spittin' imagery

David Seeds from ConAgra Foods, Edina, MN, has taken off into new markets starting in November 2003 packed in a new Travel Cup format that offers portability and disposability.
Package Case Study
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Award-winning milk design

Compass Design’s package designs for Kemps’ flavored milk recently won a Gold award from the 10th Annual Beverage Packaging Global Design Awards, a worldwide design competition for beverage packaging and branding.
Package Case Study
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Beauty reigns in HBA packaging

CVS Pharmacy recently called on MLR Design to create a new brand identity and package for its store brand of health and beauty aids. The new product line showcases a stylishly colorful bulls-eye motif that highlights product names and product benefit copy, as well as a cosmetically inspired typography system.
Above photo shows how three TIJ print heads are arranged around one of the cylinders through which lidstock must pass prior to b
Machine Case Study
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Aventis makes a move to 2D datamatrix symbology

By putting variable data on blisters and cartons via TIJ printing in place of embossing, Aventis reaps multiple benefits and becomes a pioneer in the use of datamatrix symbology in packaging.
Package Case Study
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Dispenser pumps up sales of olive oil

A specially adapted pump dispenser, developed at the request of purchasing manager Nikos Zanas, has helped transform sales of Minerva Greek Olive Oil in 5-L metal cans.
Package Case Study
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Chef Creations has taste for aseptic cartons

Chef Creations, a division of Orlando, FL-based Culinary Concepts, in August launched what’s reportedly the first aseptically packaged gourmet hollandaise sauce and crème brulée in the United States.
Package Case Study
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Redesign pays off

Intuit’s 2004 QuickBooks® financial software packaging recently received a facelift from design firm Libby Perszyk Kathman. The company increased the number of QuickBooks products from two to 15, giving LPK designers the challenge of taking recognizable brand traits and implementing them into the design, while also clearly communicating each product type and category.
Package Case Study
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Aesthetic tube packaging

CCL Plastic Packaging recently helped Slatkin & Co., a New York City-based home fragrance marketer, launch its ultra-stylized, personal care products line called Slatkin’s Body Therapy.
Machine Case Study
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Cabot's wrappers tighten savings

Cost savings from an automated wrapping and vacuumizing system for large blocks of cheese has Cabot Creamery personnel smiling.
Before
Package Case Study
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Royal label redesign

Indiana-based Oliver Winery recently hired Flowdesign to redesign two of the labels for its best selling wine products. Both wines use newly designed bottles topped with decorated corks that are seen through the clear glass.
Top right photo shows two of the three Actis 20 coating systems running at the Martens Brewery.
Machine Case Study
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Belgian brewer moves fast to barrier-coated bottles

Deposit legislation in Germany spurred Martens Brewery to invest in an in-house line for making, coating, filling, and packaging of PET beer bottles.See video
Package Case Study
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German brewer bets big on multilayer PET

This high-volume move to multilayer PET bottles for beer sold at retail in Germany could signal a much broader acceptance of PET for beer.See video
Above photo shows one of two infeed stations, including the feed screw, used to feed vials into the labeler.
Machine Case Study
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Aventis reinvents vial packaging

It starts with a labeler handling 900 vials/min and finishes with robotic cartoning and palletizing. In between is a pioneering use of 2D datamatrix coding symbology.
Package Case Study
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Retooling hardware packaging

Our annual look at hardware packaging ranges from the cute (fancy seed pails) to the creatively functional (driveway sealer in an easy-pour bucket).

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