Case Studies

Package Case Study
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Ensure moves to a new kind of plastic

Abbott Laboratories’ Ross Products Div. has announced what it calls "the biggest innovation in this business in 30 years."
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Package Case Study
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Sealed without a kiss?

When Hamburg, Germany-based Beiersdorf wanted to improve the packaging for its Nivea Visage facial cleansing tissues, a Holland-based injection-molder developed a container using some sophisticated plastics.
Package Case Study
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P&G switches to plastics for Folgers

Calling it a revolutionary new package for coffee, Cincinnati, OH-based Procter & Gamble introduced the AromaSeal high-density polyethylene container as a replacement for the venerable three-piece steel can for the brand’s top-selling 39-oz size.
Package Case Study
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Twist & Pour for quarts, too

For 2003, Sherwin-Williams has begun to move several of its paint brands into new square quart high-density polyethylene containers that are similar to the gallon Twist & Pour jugs introduced last year.
Package Case Study
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Ty Nant makes another packaging splash

This summer, Ty Nant Spring Water turned to Rexam plc to produce its latest bottles, a 375- and a 750-mL glass bottle, for its new upscale Tau brand.
Package Case Study
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Creating a national brand

Parmalat Bakery Group recently selected Ionic Communications Group to create the branding and packaging strategy for a line of cookies marketed under the brand name Mrs.
Package Case Study
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New looks, new pouches

Looking to build on the success of its previous flexible packaging, Chicken of the Sea Intl. introduced in May a new 3-oz single-serve pouch for Albacore Tuna, Light Tuna, and Pink Salmon. In June, the San Diego company launched four varieties of 5-oz Tuna Salad Kit Singles. It also redesigned its famous Mermaid icon and improved the quality of its tuna.
Package Case Study
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Labels propel Crush promotion

Specially labeled soft drink bottles are playing an integral role in an Internet-based promotional contest for Canadian consumers of Crush carbonated soft drinks marketed by Cadbury Beverages Canada.
Package Case Study
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Milk gets a heavyweight makeover

Swiss Valley Farms, Davenport, IA, launched in late 2002 a radical new design of 1.5- and 3-L Deja Moo milks into Midwest stores including Hy-Vee, Econo Foods, and Dick’s.
Package Case Study
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Barrier bottle to broaden Apple & Eve markets

Apple & Eve’s new monolayer barrier PET bottle from Graham Packaging offers the juice packer new ways to market its single-serve 10-oz bottles of juice.
Package Case Study
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Low-impact material wraps M&S butter

Retailer Marks & Spencer has become the first in the United Kingdom and Ireland to use Lean®Cover packaging to wrap its butter products. The new material, made by Ecolean AB in Sweden, is supplied by National Flexible, Ecolean’s sole representative in those countries.
Package Case Study
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Shrinking design

Stonyfield Farm, a manufacturer of organic yogurts, redesigned its cup graphics for a more consistent look across its entire family of yogurts. Additionally, the new fat-free yogurt will be packaged in a 6-oz cup size.
Package Case Study
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Creating a brand personality

When Coca-Cola's Minute Maid Co. decided to launch its Simply Orange orange juice, it turned to MLR Design for graphics and Lipson Allport Glass & Associates for structural design.
Package Case Study
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Super-sized design

To answer the consumer call for greater convenience at a better value, John B. Sanfilippo & Son, Inc, maker of Fisher nuts and other snack foods, has expanded from three peanut items in sizes from 16- to 40-oz PET containers to a line of nine flavors packed in various sizes totaling 18 SKUs.
Gadzooks' 44'-long shipper labeling system
Machine Case Study
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Gadzooks dresses up its shipper labeling

Gadzooks uses scanners and a print-and-apply system to automatically generate labels for cases shipped by FedEx to 433 stores.
Each of the three-dimensional labels for Dial's clear liquid hand soap (above right) is made up of two images: if you compare th
Package Case Study
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Dial ratchets up liquid soap packaging

A multicompany partnership combined to create new lenticular, three-dimensional labels for clear hand soap bottles.

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