Case Studies

Paradise Tomato Kitchens has added an easy-opening tear notch (top) to its foodservice pouches.
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Easy-opening pouch, tough-to-open box

Paradise Tomato Kitchens, an innovator in fresh tomato products about 10 years ago, adds case security and easy-open pouches.
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While most dental packets at Kodak are bundled in a polyester band and then flow-wrapped in a film/foil laminate (left), SureSof
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A softer, gentler packet

When product development and packaging engineers at Kodak came up with a more patient-friendly dental film, a new approach to packaging was part of the package.
Sealing of the clamshell using a special p-s tape (inset) simplifies package opening.
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HP's printer clamshell is market-able

Hewlett-Packard packs a PET clamshell not only with a new printer, but also plenty of marketing and functional advantages.
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Aluminum tube for 'best results'

Novitra is the brand name for a new cold sore treatment that’s packaged in a 0.25-oz aluminum tube inside a colorful five-panel folding carton.
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Radio Shack drives clamshell to market

NASCAR enthusiasts could well be racing to their nearest Radio Shack store for new headsets from the Ft. Worth, TX-based electronics company.
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Sunsweet gets grip on market

Prune juice was one of the few juice products that had not been repackaged to take advantage of new technologies.
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Reclosable cap can

Adding resealability to an aluminum can is the patented Cap Can from Dayton Systems Group (Miamisburg, OH). More economical in cans from 16 oz and up, the new can end in 206 and 209 sizes (300 size to come) has a threaded dome with a removable lug cap. Preliminary market tests have already been done, and an unidentified user will have product on the market by early this year.
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Pennzoil's handle gives consumers a hand

In what’s believed to be the first quart bottle of motor oil with a handle that makes it easy to carry and pour the liquid, Pennzoil’s Synthetic motor oils are now in the marketplace.
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Sony Pacific opts for corn-based resin

Sony Pacific recently debuted a blister package for a portable radio made from the corn-based resin NatureWorks™ PLA from Cargill Dow LLC (Minnetonka, MN).
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Lipton stacks pouches in Japan

Looking to provide tea consumers in Japan with a package that differs from the standard folding carton, Lipton in April introduced three flavors of tea bags in an unusual Sleeve-In-Pouch (SIP) structure provided by Hosokawa Yoko (Mt. Laurel, NJ).
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Skin-packing for fish

Better appearance and increased throughput are the chief benefits gained by Golden Valley, MN-based Morey’s Seafood since the installation of an R270 vacuum skin packaging system from Multivac (Kansas City, MO).
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Wrapping up soap dispensing innovation

Palm Beach, FL-based Designer Dispensers recently released the “Kitchen Soap & Sponge Caddy,” an unusual product that includes a container into which a consumer pours up to 12 oz of liquid soap.
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A pasteurizable plastic beer bottle

Canada’s Brick Brewery has launched a 16-oz plastic beer bottle that the Waterloo, Ontario, brewer claims is the first single-serve plastic beer bottle in Canada.
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Heineken rolls out 24-oz 'keg' can

Heineken USA, White Plains, NY, recently introduced its Heineken lager beer in the United States in a 24-oz can that resembles a keg.
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Sauce pouches fly into cartons

“It started out as a limited promotion, but now we see it as a tremendous opportunity to expand sampling to our other sauces.”
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Flavorful design

Dwight Oglesby needed a package design that would grab as much attention as the flavor of his grandfather’s West Texas barbecue sauce.

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