Assigned the task of creating nostalgic branding and imagery for a new line of cream pies from Mrs. Smith’s, DePersico Creative Group (Havertown, PA) took the traditional, old-fashioned themes specified by the pie baker and created a rich, soda-shoppe-esque package.
Time and time again, Diet Pepsi drinkers have described the product’s flavor as “light, crisp, and refreshing.” In-house packaging designers, with the help of Deutsch Design Works (San Francisco, CA), created a new design for all Diet Pepsi packaging that would reflect these three important attributes.
Last summer, Geyserville, CA-based Peak Wines Intl., a subsidiary of Jim Beam Brands, redesigned packaging for its Canyon Road line. The redesign, carried out by Michael Osborne Design (San Francisco, CA), combines the qualities of approachability and sophistication in a label created to appeal to young, urban, professional wine drinkers.
When Toronto-based MAC Cosmetics recently reformulated its Pro Lash mascara, management also executed a dramatic package redesign. Out went the carton, which is used almost universally for mascara products, and in came a custom-designed stand-up pouch.
Cincinnati-based Procter & Gamble granted a license to Changing Paradigms LLC, West Chester, OH, to make and distribute a “kid-safe” household cleaner in the United States called Pampers Clean ‘n Play.