Case Studies

Package Case Study
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Sunsweet gets grip on market

Prune juice was one of the few juice products that had not been repackaged to take advantage of new technologies.
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Package Case Study
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Capri Sun launches 'bottle can'

In February, Tarrytown, NY-based Kraft Foods Beverages Division introduced Capri Sun Island Refreshers in a 16.5-oz aluminum “bottle can.”
With this many multipack and carton formats having to run on one line, versatility was as important a component in the overall o
Machine Case Study
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Swiss chocolates meet high-speed automation

New materials and new equipment are helping this Swiss chocolate manufacturer send a better product to market while keeping labor costs in check.
Package Case Study
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Pennzoil's handle gives consumers a hand

In what’s believed to be the first quart bottle of motor oil with a handle that makes it easy to carry and pour the liquid, Pennzoil’s Synthetic motor oils are now in the marketplace.
Machine Case Study
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If at first you don't succeed...

Lamp manufacturer settles on protective packaging that significantly reduces breakage rates, as well as unnecessary costs.
Package Case Study
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Sony Pacific opts for corn-based resin

Sony Pacific recently debuted a blister package for a portable radio made from the corn-based resin NatureWorks™ PLA from Cargill Dow LLC (Minnetonka, MN).
Package Case Study
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Lipton stacks pouches in Japan

Looking to provide tea consumers in Japan with a package that differs from the standard folding carton, Lipton in April introduced three flavors of tea bags in an unusual Sleeve-In-Pouch (SIP) structure provided by Hosokawa Yoko (Mt. Laurel, NJ).
Package Case Study
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Skin-packing for fish

Better appearance and increased throughput are the chief benefits gained by Golden Valley, MN-based Morey’s Seafood since the installation of an R270 vacuum skin packaging system from Multivac (Kansas City, MO).
Package Case Study
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Wrapping up soap dispensing innovation

Palm Beach, FL-based Designer Dispensers recently released the “Kitchen Soap & Sponge Caddy,” an unusual product that includes a container into which a consumer pours up to 12 oz of liquid soap.
Package Case Study
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A pasteurizable plastic beer bottle

Canada’s Brick Brewery has launched a 16-oz plastic beer bottle that the Waterloo, Ontario, brewer claims is the first single-serve plastic beer bottle in Canada.
Package Case Study
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Heineken rolls out 24-oz 'keg' can

Heineken USA, White Plains, NY, recently introduced its Heineken lager beer in the United States in a 24-oz can that resembles a keg.
Package Case Study
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Sauce pouches fly into cartons

“It started out as a limited promotion, but now we see it as a tremendous opportunity to expand sampling to our other sauces.”
Package Case Study
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Flavorful design

Dwight Oglesby needed a package design that would grab as much attention as the flavor of his grandfather’s West Texas barbecue sauce.
Package Case Study
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Creating a competitive design

When Northfield, MN-based Malt-O-Meal Co. decided to position its line of ready-to-eat value cereals as a direct competitor of national boxed brands, they enlisted Mackey Szar (Minneapolis, MN) to redesign the cereal line’s packaging to reflect this new strategy.
Package Case Study
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A strong design

Brown-Forman Beverages Worldwide adds Jack Daniel’s Hard Cola to its line of alcoholic beverages.
Each of the three items in the line includes three cartoned color or black ink-jet cartridges.
Package Case Study
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Thermoform-packed ink-jet trio is 'club-able'

Developed for club stores, Hewlett-Packard’s new stand-up “Tripack” thermoform for ink-jet cartridges deters theft, yet offers easier opening for consumers.

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