When this Nashville-based, electronic-device manufacturer began looking for different ways to protect its fragile switches and circuits, engineers chose a greener, more natural protective packaging design.
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21st Century Spirits, City of Commerce, CA, felt the best way to link its 50-ml size of Blue Ice potato vodka to its striking 750-ml glass bottle was to duplicate the design. Like its parent glass version launched two months earlier, the 50-ml bottle uses a pressure-sensitive label that yields a no-label-look, and includes icicles molded into the back panel.