Case Studies

One of three baggers inside Crunch Pak's cold room packs a range of sizes including its most popular item, a 1-lb zippered 
bag
Machine Case Study
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Bagging output soars at Crunch Pak

Low-profile vf/f/s units designed to reduce bruising pack up to 50 bags/min of different sizes that are sold to schools and stores.See in-plant video
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Package Case Study
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Bagged apple slices reach for the gold

Crunch Pak came through a winner at the 2002 Winter Olympic Games. The Wenatchee, WA, apple processor shipped 200ꯠ 2-oz bags of apple slices in sweet and tart varieties in February to Salt Lake City that were used by volunteers, staff, media, and athletes throughout all venues.
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A Technical success

New system upgrades placement of paper labels on plastic bottles at Technical Chemical.
Package Case Study
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Marketing milk in aluminum cans

From now through early next year, consumers in selected Florida test markets will be able to purchase shelf-stable chocolate milk in a two-piece aluminum can.
A bag conveys up a belted incline conveyor (top) into the digital printer's press where text, graphics, and bar code are printed
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Bag printing enriches JW Allen

Digital printer reduces inventories of preprinted bags and flexo plates at Rich Products’ JW Allen bakery mix facility in Wheeling, IL.
Package Case Study
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S.C. Johnson uses packaging to innovate

Convinced that consumers would respond warmly to a package of plastic wrap whose film cutter bar was plastic rather than tin plate, marketers at S.C.
Using the 20/20 Hindsight system, a P&G packaging line operator can troubleshoot a problem by viewing video footage in slow moti
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P&G captures high-tech assistance

A new video troubleshooting tool gives packaging line operators at Procter & Gamble the power to solve problems faster.
Package Case Study
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Multipack 'can' rolls into stores

Spotted at the National Hardware Show held in Chicago in August, a new reclosable polyvinyl chloride canister shows off a variety of four or five different-colored rolls of Duck tape brand cloth tape from Henkel Consumer Adhesives, Avon, OH.
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Yogurt lids drive environmental campaign

Tom and Ray Magliozzi, the popular purveyors of automotive wisdom and whimsy on National Public Radio’s “Car Talk” show, have teamed up with Stonyfield Farm, Londonderry, NH, in an environmental campaign that uses Stonyfield’s yogurt lids to spread its message.
Package Case Study
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Michelob's teardrop bottle to be replaced

After testing on specialty Michelob brands, a new slope-shouldered longneck bottle will be introduced for Anheuser-Busch’s super-premium Michelob and Michelob Light beers.
Package Case Study
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Fruit snacks in 'hearty' cups

New Choice Foods, Irwindale, CA, is marketing fruit snacks in heart-shaped cups thermoformed of polypropylene. Packaged in Taiwan, Squez’N’ Bites have been introduced to the United States in 10.5-oz bags that contain 10 cups and retail for $1.19.
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Energetic design strategy

Frulatté Foods Co. called on Addis (Berkeley, CA) to help design packaging for its Frulatté Smoothies. The smoothies are marketed as fresh, satisfying products created to serve as a healthy substitute for a light meal.
Gorgeous graphics are preprinted, but variable information is printed on-line by a thermal-transfer printer.
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Kauai brings coffee packing in-house

An auger filler mounted over a vf/f/s machine equipped with a thermal-transfer printer was all it took at Kauai Coffee Co. to bring coffee packaging in-house.
Package Case Study
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Graphics supply 'hot' new look

Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
Package Case Study
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New graphics 'pop' pastry packaging

In order to appeal to a more diverse demographic range of consumers, Kellogg’s turned to DuPuis (Los Angeles, CA) to create a dynamic graphic design concept to differentiate its Pop-Tarts-brand pastry packaging from the competition.
Package Case Study
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Graphics help new brand break into bath and body

The new “sub-brand” Ohm by Olay from Procter and Gamble, a line of botanical bath and body products, launched this summer. The packaging, with graphics designed by Libby Perszyk Kathman (Cincinnati, OH), ranges from spray bottles to lotion tubes and cartons.

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