Case Studies

Package Case Study
|

Hypertherm bags shipping savings

Hypertherm, a leading maker of plasma arc metal-cutting equipment, needed a packaging solution that would protect its equipment and spare parts during shipment.
E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
By squeezing the upper compartment and bursting a peelable seal, a health professional mixes the diluent with the powder in the
Machine Case Study
|

B. Braun builds a better bag

The Duplex drug delivery system from B. Braun Medical addresses shortcomings typical in the packaging traditionally used for a certain class of intravenous drugs.
Package Case Study
|

Candles' sleever makes scents for S.C. Johnson

Racine, WI-based S.C. Johnson & Son has gone one better—make that two better—than the competition with its Glade “3 in 1” candle. Introduced in September and available nationally in December, SCJ’s first pillar candle offers three colors and three fragrances.
Package Case Study
|

Coca-Cola graphics get 'Real'

Consumers worldwide are beginning to see new graphics on cans, PET bottles, and secondary packaging as part of The Coca-Cola Company’s new marketing campaign, “Coca-Cola...Real.”
Package Case Study
|

Ice cream packaging redesign

To help breathe new life into its ice cream packaging, Cumberland Farms enlisted Sheaff Dorman Purins (Boston, MA). Working with Cumberland Farms’ marketing and manufacturing departments, Sheaff designers conducted competitive research and explored a variety of approaches to develop new flavors, a new structure, and a new look for the packaging.
Paradise Tomato Kitchens has added an easy-opening tear notch (top) to its foodservice pouches.
Package Case Study
|

Easy-opening pouch, tough-to-open box

Paradise Tomato Kitchens, an innovator in fresh tomato products about 10 years ago, adds case security and easy-open pouches.
Package Case Study
|

Sauce pouches fly into cartons

“It started out as a limited promotion, but now we see it as a tremendous opportunity to expand sampling to our other sauces.”
Package Case Study
|

Flavorful design

Dwight Oglesby needed a package design that would grab as much attention as the flavor of his grandfather’s West Texas barbecue sauce.
Package Case Study
|

Creating a competitive design

When Northfield, MN-based Malt-O-Meal Co. decided to position its line of ready-to-eat value cereals as a direct competitor of national boxed brands, they enlisted Mackey Szar (Minneapolis, MN) to redesign the cereal line’s packaging to reflect this new strategy.
Package Case Study
|

A strong design

Brown-Forman Beverages Worldwide adds Jack Daniel’s Hard Cola to its line of alcoholic beverages.
Each of the three items in the line includes three cartoned color or black ink-jet cartridges.
Package Case Study
|

Thermoform-packed ink-jet trio is 'club-able'

Developed for club stores, Hewlett-Packard’s new stand-up “Tripack” thermoform for ink-jet cartridges deters theft, yet offers easier opening for consumers.
Lance's actual display pallet (right) has often gained premium store position at club stores.
Package Case Study
|

Effective packaging for club stores (sidebar)

Lance repacks for floor display
Not foiled: With the exception of a glass coating, the windowed pouch is all plastic. Inset shows the laser scoring that ensures
Package Case Study
|

Baby food takes a bold step

Nestlé of South Africa breaks through baby food barriers with Pureeasy, pureed foods retorted in two sizes of premade, glass-coated plastic pouches.
Brookville's protective new shrink-wrapped bundle (inset foreground) often makes a smaller unit than its twine-tied predecessor
Machine Case Study
|

Brookville Glove receives helping hand

When new management took over Brookville Glove, a move to shrink bundling was one of the first improvements in operations to be made.
Package Case Study
|

'Shot' fires schnapps sales in UK

A unique, patented 30-mL “pot” (in olde English) made of Eastar® copolymer from Eastman Chemical (Kingsport, TN), has helped create a successful product launch for SideKick™ schnapps from H.P. Bulmer, Hereford, England.
Private-label frozen fish fillets in stand-up pouches (right) were designed for Pathmark's newer upright freezer cases (above) w
Package Case Study
|

Seafood stands tall for Pathmark

Packaging for private-label frozen seafood responds to consumer need for convenience and appeal.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.