Case Studies

Package Case Study
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A 'fishy' redesign

Van De Kamp’s decided to revamp the graphic design for the cartons containing its line of frozen seafood entrées. The company turned to Deutsch Design Works (San Francisco, CA) to help reposition the brand as a main meal for the entire family.
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Gatorade Kids Pack uses a colorful six-color printed shrink film for both the front and back panels, including distortion-printi
Machine Case Study
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Custom line lets Gatorade sprint to market

Effective use of resources gives Gatorade Canada a new product just in time for the summer selling season.
Package Case Study
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Say 'cheese' for new packaging graphic design

With the help of LAM Design (Pleasantville, NY) Fujifilm unveiled its new Fujicolor QuickSnap Flash one-time-use camera with a sleek, stylish body design and vivid package graphics.
Operating using 4 axes, each robot picks a cordial from the conveyor and places it into the tray at an average rate of 1.5 cordi
Machine Case Study
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'Cordial' robots hit savings sweet spot

Twenty-four robotic arms place Queen Anne brand cordials at rate of 90/min/arm into six-count plastic trays.See in-plant video
Package Case Study
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Reclosable holo bag stands out

An ice melter is repackaged in reclosable, premade stand-up bags featuring an attention-getting, full-coverage, laminated holographic substrate.
Package Case Study
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Elegant new design

William Grant & Sons, U.S. importer of the Italian Tiziano wines, turned to Bailey Design Group (Plymouth Meeting, PA) to create a label for the new Tiziano Chianti Riserva.
Machine Case Study
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Simplot improves casing eight-fold

A major change earlier this year at Boise, ID-based J.R. Simplot’s Hermiston, ID, plant is helping to reduce labor and breakage of bagged fries during casing.
Package Case Study
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Redesign sizzles

Schering-Plough, maker of Coppertone Sport, recently unveiled a stronger, sportier package and brand identity for the suntan lotion. Created by Lipson Alport Glass & Associates (Chicago, IL), the package is designed to appeal to active, goal-oriented consumers with a passion for the outdoors.
Machine Case Study
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MAP protects fresh pork (sidebar)

Material matters
Six-color, reverse flexo-printing on Merrick's stand-up pouches of dog food identifies the product variety and its benefits and
Package Case Study
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Stand-up pouch earns Merrick's merit

Merrick Petfoods introduces dog food in a resealable stand-up pouch that’s marketed primarily in Europe.
New packaging materials at Clougherty Packing include barrier plastic trays and barrier lidding material heat sealed to tray fla
Machine Case Study
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MAP protects fresh pork

Barrier materials, MAP technology, and automation upgrades all combine to help Clougherty Packing extend shelf life and improve quality of ground pork and sausage.See in-plant video
Package Case Study
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Onions cry for resealable bag

Gills Onions is test marketing a resealable bag for four varieties of 10-oz sliced or diced onions. The Oxnard, CA-based company hopes the package will appeal to consumers brought to tears at the prospect of cutting the pungent vegetable.
Cartoned bottles march in single file into the entrance of the shrink wrapper at rates to 100/min (left) and emerge neatly bundl
Machine Case Study
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Carton bundler shrinks costs

Unilever’s latest shrink bundler for cartoned lotions replaces hand packing of chipboard sleeves to significantly reduce labor and material costs.
Package Case Study
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Top Oil out to 'end' counterfeiting

San Francisco-based Top Oil Products Co. is waging war against counterfeiting of its premium synthetic motor oils in Indonesia. It’s weapons: top and bottom aluminum closures.
The monobloc filler (left) permits 15-min washouts that are crucial for fast changeover of the nine detergent formulations run.
Machine Case Study
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Mass flow = efficiency squared

Unilever cleans up on faster changeovers and washout for monobloc mass-flow fillers on tool-less changeover lines. Network yields big savings.
Package Case Study
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Bagging output soars at Crunch Pak (sidebar)

Bag film: A ‘touchy’ subject

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