Case Studies

Package Case Study
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Sleeve labels deliver 'Black Magic'

The Black Magic brand of auto care products “has heritage and equity in its shine” characteristics, says Jeffrey Lack, group manager of innovations for Shell Lubricants.
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Package Case Study
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Pickle tub packs foodservice benefits

A shelf-stable, high-density polyethylene container of sliced pickles from Dean Foods, Franklin Park, IL, ensures that Oakbrook, IL-based McDonald’s operators and its customers are well served.
Package Case Study
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Candy and coffee team up

If Seattle-based Starbucks is synonymous with fine coffee, Brown & Haley, Tacoma, WA, has a similar cachet with its Almond Roca candy. Beginning this year, the two organizations are teaming up as B&H produces Mocha Roca Coffee Buttercrunch in distinctive packaging for exclusive sale at Starbucks outlets.
Package Case Study
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Outsourcing adds new dimension to software pack

X3D Technologies, New York City, created an exciting new software program last year that transforms computer images from two- to three-dimensional.
Package Case Study
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Thermoforming proves swell for Jo-El

“Hardware manufacturers were not known for offering consumer-friendly packaging in the past,” admits Benny Vestergaard, logistics manager of Jo-El Electric A/S, Odense, Denmark.
Package Case Study
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Looks great, costs less

Better on-shelf appearance at minimal cost. That’s what Data Viz of Milford, CT, receives from the paperboard carton it specified for its new Conversion Plus suite of data-conversion software.
Package Case Study
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Graphics with 'global' appeal

Purchase, NY-based PepsiCo, Inc. released its redesigned look in March for Pepsi-Cola and Caffeine Free Pepsi-Cola. The updated, bolder-looking package graphics capitalize on the Pepsi Globe, the brand’s most recognizable icon.
Package Case Study
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Creative packaging redesign

A package that elicits the feeling of a restful night’s sleep is now marketed by CNS, Inc., for its Breathe Right Snore Relief throat spray product.
F-style HDPE bottles index around this 10-station indexing filler-capper, which fills agrichemical liquids at several stations b
Machine Case Study
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Filler-capper grows savings

Agrichemical products maker Micro Flo adds a 10-station indexing filler-capper for liquids that replaces older equipment. Benefits include labor savings, speed and output increases, and reduced product giveaway.See in-plant video
Package Case Study
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Coca-Cola graphics get 'Real'

Consumers worldwide are beginning to see new graphics on cans, PET bottles, and secondary packaging as part of The Coca-Cola Company’s new marketing campaign, “Coca-Cola...Real.”
Package Case Study
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Ice cream packaging redesign

To help breathe new life into its ice cream packaging, Cumberland Farms enlisted Sheaff Dorman Purins (Boston, MA). Working with Cumberland Farms’ marketing and manufacturing departments, Sheaff designers conducted competitive research and explored a variety of approaches to develop new flavors, a new structure, and a new look for the packaging.
Paradise Tomato Kitchens has added an easy-opening tear notch (top) to its foodservice pouches.
Package Case Study
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Easy-opening pouch, tough-to-open box

Paradise Tomato Kitchens, an innovator in fresh tomato products about 10 years ago, adds case security and easy-open pouches.
While most dental packets at Kodak are bundled in a polyester band and then flow-wrapped in a film/foil laminate (left), SureSof
Package Case Study
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A softer, gentler packet

When product development and packaging engineers at Kodak came up with a more patient-friendly dental film, a new approach to packaging was part of the package.
Sealing of the clamshell using a special p-s tape (inset) simplifies package opening.
Package Case Study
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HP's printer clamshell is market-able

Hewlett-Packard packs a PET clamshell not only with a new printer, but also plenty of marketing and functional advantages.
Package Case Study
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Aluminum tube for 'best results'

Novitra is the brand name for a new cold sore treatment that’s packaged in a 0.25-oz aluminum tube inside a colorful five-panel folding carton.
Package Case Study
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Radio Shack drives clamshell to market

NASCAR enthusiasts could well be racing to their nearest Radio Shack store for new headsets from the Ft. Worth, TX-based electronics company.

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