Case Studies

The 128-valve filler handles 20-oz bottles at 1,000/min.
Machine Case Study
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Bottling built for the future

When this Pennsylvania beverage marketer installed a new line for PET bottles, great care was taken that the equipment be capable of handling multiple package varieties. See in-plant video
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Design: A less mature design

When it was first introduced in 1947, Toni home perm from The White Rain Company had strong brand recognition among mature female consumers. To extend its franchise to a younger audience, the company turned to LAM Design Associates (Pleasantville, NY) to update its carton.
Package Case Study
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Design: Play-Doh's reformed look

In the spring of 2001, Hasbro released to the market a new look for one of its most established brands. The redesign for Play-Doh carried out by Marketing by Design (Beverly, MA) had three simple goals: reinforce the Play-Doh identity, establish Play-Doh as the brand that offers the best selection of vibrant colors, and provide a model of what kids can create with the colored dough.
Drawing power: Focus groups with kids and moms helped pinpoint crucial packaging elements that included a closure that allow kid
Package Case Study
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Parkay spreads into kids' bottles

Kid-friendly bottles are made of a custom HDPE/LDPE blend for squeezability and feature a portion-control dispensing closure.
Package Case Study
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Bacardi says 'O yes!' to unique label

As Bacardi introduces its new orange-flavored rum, a unique label helps maintain brand continuity while offering product distinction.
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Blue Ice vodka bottle lifts 21st Century's spirits

A stunning custom glass bottle made in Germany and contract-packaged in the United States launches 21st Century Spirits’ premium Blue Ice Potato Vodka.
At Thorntons, the X-ray inspection system checks lidded boxes for contaminants and, through a software upgrade, chocolates that
Machine Case Study
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X-ray vision checks inside chocolates boxes

Thorntons in the U.K. uses X-ray scanning equipment to inspect foil-wrapped and boxed chocolates. Software upgrade detects missing chocolates.
The twin-head scale system, shown up close (above) and from a distance (left) has helped reduce giveaway of bulk in-shell nuts b
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Scale system shines at Diamond

A twin-head, triple-pan scale system at Diamond of California’s Robertsdale, AL, plant reduces giveaway, lessens labor costs, and saves on forklift rental costs.
Lou Raucci, manager of packaging at Amertac, loads a print order behind the three new label printers.
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Label print station cuts fulfillment costs

American Tack & Hardware upgrades label printers for speed and quality images and gets healthy savings in the bargain.
Package Case Study
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ESL moves Marigold into multiple markets

In September, Minneapolis-based Marigold Foods introduced five flavored milk varieties in high-density polyethylene bottles. Ultra-high temperature (UHT) processing yields a 65-day shelf life. The 12-oz Kemps®-brand varieties sell in refrigerated dairy cases of supermarkets, as well as in school vending machines.
Package Case Study
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Club stores spawn salmon multipacks

Marketers for San Diego-based Bumble Bee Seafoods heard the call of club stores and consumers alike, requesting a more flashy multipack of its canned salmon. Bumble Bee responded last summer with a colorful film sleeve from Ultrapak (Dunkirk, NY) for two- and four-pack varieties.
Package Case Study
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Teens assigned to Hawaiian Punch

In an effort to give its venerable fruit punch drink a “hip” packaging design, Hawaiian Punch is turning to its core consumers: teenagers. Hawaiian Punch is a brand of Plano, TX-based Dr Pepper/Seven Up, a subsidiary of Cadbury Schweppes plc.
Package Case Study
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Cadbury package scores a slam dunk

Adding to its Mr. Big™ candy bar’s already larger than life image, Toronto-based Cadbury Trebor Allan recently added National Basketball Assn. player Vince Carter to the Mr. Big label for a special promotion.
Package Case Study
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NECCO mints in a snap

New high-intensity Ultra mints from NECCO (New England Confectionery Co.), reached national retail stores in June packed in a 4½-oz, 1.7-mil polypropylene bag with a laminated cast PP snap closure.
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Stain can label redesign

Last March, Sherwin Williams wood care group (Kent, WA) decided to alleviate customer confusion regarding its Thompson’s WaterSeal line of stain. According to Mike Kozlowski, product manager for Thompson’s, consumers were having a hard time deciphering between product types.
Package Case Study
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Listerine strips made portable, universal

Pfizer Consumer Healthcare, Morris Plains, NJ, introduced in the United States in October ‘01 Cool Mint Listerine PocketPaks™ of tiny hinged plastic “vials.” The vials (see sidebar) contain stamp-sized oral care strips that dissolve instantly on the tongue where they kill germs on contact. A carded blister serves as the secondary package.

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