Case Studies

Package Case Study
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Pennzoil's handle gives consumers a hand

In what’s believed to be the first quart bottle of motor oil with a handle that makes it easy to carry and pour the liquid, Pennzoil’s Synthetic motor oils are now in the marketplace.
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Package Case Study
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Sony Pacific opts for corn-based resin

Sony Pacific recently debuted a blister package for a portable radio made from the corn-based resin NatureWorks™ PLA from Cargill Dow LLC (Minnetonka, MN).
Package Case Study
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Lipton stacks pouches in Japan

Looking to provide tea consumers in Japan with a package that differs from the standard folding carton, Lipton in April introduced three flavors of tea bags in an unusual Sleeve-In-Pouch (SIP) structure provided by Hosokawa Yoko (Mt. Laurel, NJ).
Package Case Study
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Skin-packing for fish

Better appearance and increased throughput are the chief benefits gained by Golden Valley, MN-based Morey’s Seafood since the installation of an R270 vacuum skin packaging system from Multivac (Kansas City, MO).
Package Case Study
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Wrapping up soap dispensing innovation

Palm Beach, FL-based Designer Dispensers recently released the “Kitchen Soap & Sponge Caddy,” an unusual product that includes a container into which a consumer pours up to 12 oz of liquid soap.
Package Case Study
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A pasteurizable plastic beer bottle

Canada’s Brick Brewery has launched a 16-oz plastic beer bottle that the Waterloo, Ontario, brewer claims is the first single-serve plastic beer bottle in Canada.
Brookville's protective new shrink-wrapped bundle (inset foreground) often makes a smaller unit than its twine-tied predecessor
Machine Case Study
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Brookville Glove receives helping hand

When new management took over Brookville Glove, a move to shrink bundling was one of the first improvements in operations to be made.
Package Case Study
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Heineken rolls out 24-oz 'keg' can

Heineken USA, White Plains, NY, recently introduced its Heineken lager beer in the United States in a 24-oz can that resembles a keg.
A new vf/f/s machine helps Janes Family Foods double production at its North York, Ontario, Canada, plant. It's used for fills f
Machine Case Study
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Vf/f/s, scales speed Janes' progress

New vf/f/s equipment and scale double production, eliminating overtime costs. Machinery also accommodates larger fills and reduces product giveaway at Janes Family Foods.See in-plant video
Package Case Study
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Sauce pouches fly into cartons

“It started out as a limited promotion, but now we see it as a tremendous opportunity to expand sampling to our other sauces.”
With this many multipack and carton formats having to run on one line, versatility was as important a component in the overall o
Machine Case Study
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Swiss chocolates meet high-speed automation

New materials and new equipment are helping this Swiss chocolate manufacturer send a better product to market while keeping labor costs in check.
Package Case Study
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Flavorful design

Dwight Oglesby needed a package design that would grab as much attention as the flavor of his grandfather’s West Texas barbecue sauce.
Machine Case Study
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If at first you don't succeed...

Lamp manufacturer settles on protective packaging that significantly reduces breakage rates, as well as unnecessary costs.
Package Case Study
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Creating a competitive design

When Northfield, MN-based Malt-O-Meal Co. decided to position its line of ready-to-eat value cereals as a direct competitor of national boxed brands, they enlisted Mackey Szar (Minneapolis, MN) to redesign the cereal line’s packaging to reflect this new strategy.
Package Case Study
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Top honors for package design

Libby Perszyk Kathman (Cincinnati, OH) was recently honored as the only winning package design entry in the electronics category for its strategic work on Intuit’s QuickBooks-brand software by the London International Advertising Awards committee.
Package Case Study
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Face lift proves golden for ale

Widmer Brothers, Portland, OR, brewery and distributor, returned to Hornall Anderson Design Works (Seattle, WA) to help redesign/ reposition one of its more popular Pale Ale labels.

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