Case Studies

Unilever selected a translucent pearlescent blue color to set off its Wisk detergent from the competition.
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Wisk bottle color breaks the mold

Wisk bottle color breaks the mold Unilever selected pearlized blue color for liquid detergent bottles by working closely with its color supplier and blow molders.
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Reclosure feature slides into a new category

As the slider-style reclosure feature has grown in popularity since it started showing up on consumer packaged goods about two years ago, most packs on which it’s found are either pre-made pouches or they’re made on a horizontal form/fill/seal system.
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Canadian Club moves to PET

Hiram Walker & Sons recently completed a glass-to-PET conversion for three different sizes of its well-known Canadian Club-brand whiskey.
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Outlaw line shrinks from aluminum

Houston-based Pennzoil-Quaker State is in the middle of a significant shift to plastic bottles and SleeveCo full-body shrink-sleeve labels for its line of Outlaw car care products.
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Time to market 'Vanish'es

To get on the bandwagon of oxygen-action cleaners, Reckitt Benckiser selected polypropylene cups, injection-molded and decorated by RPC Containers Blackburn for its new Vanish Oxi Action.
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Stand-up pouch is clearly nutty

Health foods maker GeniSoy Products Co., Fairfield, CA, debuted a new line of soy nut-based Trail Mix in October 2002, “in a pouch where consumers actually see the product,” says marketing manager Sabrina Wootton.
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One bottle, two energetic looks

Twin Laboratories, Ronkonkoma, NY, deploys a custom blow-molded bottle from Berlin Packaging for both its ultrafueL and Xtreme product lines. Each beverage is dressed with gravure-printed 2-mil polyvinyl chloride shrink-sleeve labels from Seal-It.
Three different product/package combinations run on Diversified Brands' new line thanks to pucks manufactured with one external
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Innovation rolls on

New packaging equipment and puck handling system help Diversified Brands launch Scratch Fix 2in1 automotive touch-up paint in a new plastic ‘tube’.
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El Toro bullish on new coder

Continuing downtime and frustration led fresh salsa maker El Toro Foods, Watsonville, CA, to replace a small-character ink-jet coder earlier this year with a Squid Ink PZ Pilot.
Gorgeous graphics make the single-wrap fiber container stand out in the retail setting.
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Pistachios packed for holiday partying

Paramount Farms bets nut lovers will take this lightweight, reclosable, high-impact package home for the holidays. It represents new technology for rigid containers.
The two keg-shaped bottles and two of the three sizes of the barbell bottle shape were used to introduce 20 new EAS products ear
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EAS and partners show container dexterity

Five new PET bottles for nutrition supplements were created for EAS in just weeks to meet a tight timetable.
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EAS and partners show container dexterity (sidebar)

Designing for a market
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Snack packs stand out

Convenience continues to drive packaging, as evidenced by two new snack packs spotted this month on store shelves.
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Foiled again

Petropolis Brewery in Rio de Janeiro, Brazil, is the first to install a Krones Taxomatic can lid labeler. The machine applies foil over the top of can lids to prevent the lids from getting soiled.
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Plastic carton shows off new Aquafresh tube

A folding carton made of 15-mil polyvinyl chloride is helping new Aquafresh Extreme Clean toothpaste fly off store shelves. For a time since its introduction early this summer, the new brand was reportedly the top-selling item in Wal-Mart’s toothpaste aisle.
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Creating a sophisticated package

To help create a package that could communicate the rich, luxurious character of its new line of beauty products called Lineance European Body Essentials, Church & Dwight Co., Inc. of Princeton, NJ, looked to Sonoco to help design a sophisticated line of folding cartons.

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