Case Studies

Package Case Study
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Holo label produces positives

Produce grower-marketer Ag-Mart Produce switched from a standard paper label to a reflective holographic label in September ’02 for clear polystyrene pints of its Santa Sweets-brand grape tomatoes.
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Package Case Study
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One-touch foam dispensing for suncare products

Dispensing of suncare products just got a bit easier in Europe, thanks to the adoption of mechanical foam dispensers from Airspray Intl. for new delial products from Sara Lee in Köln, Germany.
Package Case Study
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Bringing the big screen to aluminum cans

Dr Pepper and Rexam Beverage Can Americas are reproducing X-Men 2 movie action heroes on beverage cans to promote the upcoming movie release and boost brand awareness and sales of Dr Pepper, Diet Dr Pepper, and Red Fusion products.
Package Case Study
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Premium ice cream redesign

Safeway Select believed the graphics for its premium ice cream packs lacked the punch and appetite appeal needed to compete with other established brands.
Package Case Study
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Coated PET in the lab

A second Actis® barrier coating system for plastic bottles is now operating commercially in North America. Grafco PET Packaging Technologies (Hanover, MD) installed the patented Sidel (Norcross, GA) coating system late last year in its Morrow, GA, plant at the request of Environmental Express.
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Blasting into relaunch with redesign

MLO Products, a Fairfield, CA-based manufacturer of high-protein sports nutrition products, relaunched its natural brand, added new products to the line, and redesigned its packaging.
Package Case Study
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Graphics add flavor

New vibrant packaging for Madera, CA-based Almaden Vineyards’ new Red and White Sangria flavors was designed by Tucker Design (Adelaide, Australia).
Package Case Study
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Picture perfect redesign

When Fujifilm Photo Film U.S.A., Inc., the U.S. marketing subsidiary of Fujifilm Photo Film Co., Ltd. of Tokyo, decided to broaden its branding efforts, it turned to Enterprise IG (San Francisco, CA) to design new packaging graphics for consumer film, one-time-use, and point-and-shoot camera packaging.
This new container is constructed of a material that helps provide strength, hinge flexibility, and clarity.
Package Case Study
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Container a clear success

Blueberry farm turns to new container to help six high-speed production/packaging lines run more smoothly.
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Package Case Study
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Beauties and the bests

Holographic substrates were among the big winners in the annual competition of the Association of Industrial Metallizers, Coaters, and Laminators.
M?ller intends that the two-chamber packs will expand the yogurt category.
Package Case Study
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Twin-tube packs 'Corner' yogurt innovation

Müller UK leverages its successful split pot yogurt and fruit in cups with a fresh package: twin-tube packs that are produced on first-of-its-kind vf/f/s machinery.
Package Case Study
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Reese's rolls out new look

In March, Hershey Foods reintroduced its Reese’s Peanut Butter Cups and Reese’s Pieces candies in its first new trade dress in more than 30 years.
Package Case Study
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NACD's Best of Show winner clears clogs

While the late Bernard Seid spent much of his professional life in Cleveland, the award bearing his name is taking up more than temporary residence in the Cincinnati area.
Package Case Study
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Abbott bar codes hospital injectables

Abbott Laboratories, Abbott Park, IL, reported late in March that it had completed its initiative to apply unit-of-use bar codes to all of its hospital injectable pharmaceuticals and intravenous solutions.
Package Case Study
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Pouch brings spa experience home

Launched in the fourth quarter of 2002, göt 2b spa facial scrub is now making its way to drug stores and mass merchandisers nationwide. Rather than using a plastic bottle, the predictable packaging format for most cosmetics and beauty aids, Advanced Research Laboratories selected a spouted, reclosable, stand-up pouch.
Front and back paper labels are applied at speeds to 220 1-gal bottles/min.
Machine Case Study
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Mott's creates downstream flexibility

On Mott’s new bottling line, aseptically filled PET bottles of juice product in four sizes can be automatically conveyed through a number of tray- or case-packing options.

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