Case Studies

Package Case Study
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Have a drink with Arnold Palmer

Arnold Palmer Lite Half & Half is a new beverage that’s not just for thirsty golfers.
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Package Case Study
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Gatorade's All-Stars don PET

In July, The Gatorade Company launched a line of hot-filled 12-oz Gatorade All-Stars beverages for “tweens” (kids between 8 and 12) in injection/stretch-blow-molded PET bottles from Amcor PET Packaging (Manchester, MI).
Package Case Study
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Trayed entrées bring blessings

Mary Ellen’s Blessings At Home cartoned frozen meals literally make an inspired entry into the family-sized entrée category.
Package Case Study
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Crave packaging is revealing

A 2.5-oz plastic spray bottle mounted inside a see-through plastic “carton” distinguishes the packaging for Crave fragrance from Calvin Klein Cosmetics, a New York, NY, div.
Package Case Study
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Dasani does the twist

Most beverage bottles with sports caps open by pulling up on the cap, and they’re closed by pushing the spout back down. But a new 24-oz PET bottle of Coca-Cola’s Dasani-brand water uses a unique overcap/spout combination that twists open.
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Nite Ize sees card printing economics

To achieve color printing on both the front and back of its blister cards, Nite Ize Inc., a Boulder, CO-based manufacturer of outdoors equipment, turned to CardPak (Solon, OH).
Package Case Study
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Michelob's teardrop bottle to be replaced

After testing on specialty Michelob brands, a new slope-shouldered longneck bottle will be introduced for Anheuser-Busch’s super-premium Michelob and Michelob Light beers.
A bag conveys up a belted incline conveyor (top) into the digital printer's press where text, graphics, and bar code are printed
Machine Case Study
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Bag printing enriches JW Allen

Digital printer reduces inventories of preprinted bags and flexo plates at Rich Products’ JW Allen bakery mix facility in Wheeling, IL.
Package Case Study
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Fruit snacks in 'hearty' cups

New Choice Foods, Irwindale, CA, is marketing fruit snacks in heart-shaped cups thermoformed of polypropylene. Packaged in Taiwan, Squez’N’ Bites have been introduced to the United States in 10.5-oz bags that contain 10 cups and retail for $1.19.
Using the 20/20 Hindsight system, a P&G packaging line operator can troubleshoot a problem by viewing video footage in slow moti
Machine Case Study
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P&G captures high-tech assistance

A new video troubleshooting tool gives packaging line operators at Procter & Gamble the power to solve problems faster.
Package Case Study
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Energetic design strategy

Frulatté Foods Co. called on Addis (Berkeley, CA) to help design packaging for its Frulatté Smoothies. The smoothies are marketed as fresh, satisfying products created to serve as a healthy substitute for a light meal.
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Elegant new design

William Grant & Sons, U.S. importer of the Italian Tiziano wines, turned to Bailey Design Group (Plymouth Meeting, PA) to create a label for the new Tiziano Chianti Riserva.
Package Case Study
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Redesign sizzles

Schering-Plough, maker of Coppertone Sport, recently unveiled a stronger, sportier package and brand identity for the suntan lotion. Created by Lipson Alport Glass & Associates (Chicago, IL), the package is designed to appeal to active, goal-oriented consumers with a passion for the outdoors.
Six-color, reverse flexo-printing on Merrick's stand-up pouches of dog food identifies the product variety and its benefits and
Package Case Study
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Stand-up pouch earns Merrick's merit

Merrick Petfoods introduces dog food in a resealable stand-up pouch that’s marketed primarily in Europe.
Package Case Study
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Onions cry for resealable bag

Gills Onions is test marketing a resealable bag for four varieties of 10-oz sliced or diced onions. The Oxnard, CA-based company hopes the package will appeal to consumers brought to tears at the prospect of cutting the pungent vegetable.
Package Case Study
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Top Oil out to 'end' counterfeiting

San Francisco-based Top Oil Products Co. is waging war against counterfeiting of its premium synthetic motor oils in Indonesia. It’s weapons: top and bottom aluminum closures.

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