In a radical departure from the long-standing 4x3-can-configured 12-pack, Coca-Cola Bottling Co. Consolidated, Charlotte, NC, last month began to ship a new 6x2-configured 12-pack. Called the Fridge Pack™, the new shape paperboard pack is ideal for refrigerator shelves and replaces the 4x3-can 12-pack for the company.
E-BOOK SPECIAL REPORT
45 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.
Since its redesign last year, sales for the Albers corn meal product line have increased considerably. The Nestlé USA company turned to Enterprise IG (San Francisco, CA) to revitalize the image Albers has cultivated since it introduced its product line in the 1920s.
StarKist Foods Div. of Pittsburgh-based Heinz North America hopes to hook consumers with a smaller, single-serve pouch of StarKist tuna. Introduced in April, the 3-oz Flavor Fresh Pouch is a line extension of the company’s 7.06-oz pouch introduced last fall. The new, smaller pouch is expected to be available nationally by August.
To help Schick/Wilkinson Sword, Milford, CT, design a package for its new razor that appeared as sculpted as the product inside, Fisher Design’s (Cincinnati, OH) creative team devised bold, sleek graphics to deliver greater product visibility.
In a move that showcases the product, variety, and ingredients of its prepackaged salad line, Salad Blends, Dole Fresh Vegetables redesigned its packaging, incorporating bold product-identifying graphics.